Miroslav Sabev

Experience

• 

  Gloria Ltd.

  Sept 2010 - Feb 2012

  Digital Marketing Specialist

  • Manage and develop online store• Implement strategies to drive traffic• Create brand awareness• Manage online advertising campaigns• Create web banners, newsletters and other promotional creative• Produce print material - business cards, leaflets, brochures, billboards, catalogues• HTML/CSS coding of advanced web interfaces• Front end development• Search engine optimization• Manage social media presence

• 

  KT INTERNATIONAL SA

  Oct 2012 - now

  • Lead a dedicated operational team toward a focus on the profitability and long-term viability of the enterprise.• Work with Marketing Manager and Sales Management to define, execute and measure general marketing and sales campaigns across global markets.• Create, optimize, and manage content to activate marketing campaigns across multiple channels and brands.• Establish and maintain scalable processes that ensure best practices in campaign management.• Lead the development of a marketing infrastructure that supports the execution of the marketing strategies and tactics.• Create and maintain metrics reports on marketing activities, focusing on business impact• Collaboratively consult with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure. Show less • Collaborate with Sales and Marketing for planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions• Participate in distributor planning meetings to ensure alignment between sales objectives and marketing strategy.• Manage and create planograms and merchandising standards and ensuring that they’re implemented properly.• Manage the point of sales material (including budget, logistics, distribution, assortment)• Collaborate with product managers and marketing team to build sales promotions and product communication• Collaborate with sales teams to effectively present the brands, the products and the marketing initiatives to their customers• Report results from activities and provide recommendations and forecasts• Ensure that the local feedback is taken into account by regularly visiting sales teams, customers and stores.• Ensure efficient spending of central budget and supervise the trade marketing spending in the subsidiaries.• Identify additional opportunities to strategically grow the business (program, event/sponsorship, promotion, price, etc.)• Conduct cost/benefit ROI analysis prior to and following custom program.• Read and analyze Nielsen industry reports. Show less • Plan, execute, control and finalize marketing projects/promotions according to strict deadlines and within budget.• Estimate the resources and participants needed to achieve project goals.• Draft and submit budget proposals, and recommend subsequent budget changes where necessary.• Track project milestones and deliverables.• Define the project’s objectives and oversee quality control.• Develop and deliver reports, proposals and requirements documentation.• Main and responsible contact of external communication (customer, partner, manufacturer, supplier, etc.).• Work with international suppliers and visiting industry fairs. Show less

  • Marketing Operations Manager

    Nov 2016 - now

  • Trade Marketing Manager

    Jul 2014 - Nov 2016

  • BTL Manager

    Oct 2012 - Jul 2014