Juliana Castrillon Cadena

Experience

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  The College of Saint Rose

  Oct 2017 - Jun 2021

  Stage Crew Leader

  Operate stage crew tasks like concert set ups and breakdowns as both a member and a team leader.Managing the recital hall doors by directing the audience to their respective areas and handing out concert programs. Offer customer service assistance whenever needed to both performers and audience to ensure their experience at the performances is excellent.

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  Rose Record Label Group

  Aug 2018 - Jun 2021

  - Directed the Artist Development division from an A&R standpoint supporting a group of 6+ artists through their marketing, artistry, image and sound development while providing performance and recording feedback.- Directed team of creatives for R&B and Soul artist Kyla Silk as her A&R representative to guide her image, sound and marketing while producing her EP "Garden" from the recording stages to release, generating more than 5k streams within the first week of release.-Serves as project manager for the artist and their team, organizing schedules, planning recording sessions, and leading meetings with her producers and engineers- Creates business/marketing plan for the artist and picks repertoire for singles, EP's as well as release dates.- Drafts and edits EPKs, booking contracts and artist website. Show less - Supervises major projects for student-run record label, releasing 2 EPs, one music video, and 6 singles for signed artists.- Oversees departments such as A&R, Legal, Thorn Productions, SMAN Music Publishing, Songwriting, Promotion and Distribution, Booking, Public Relations, and Art.- Directed the Artist Development division from an A&R standpoint supporting a group of 6+ artists through their marketing, artistry, image and sound development while providing performance and recording feedback.- Secured an affiliation to Symphonic Distribution, operated the catalogue transfer engine, release creation, and analytics.- Responsible for event planning, running weekly executive board meetings, promoting reliable work schedules, and representing Rose Record Label Group in front of college faculty, media, and other industry executives. Show less

  • A&R

    Aug 2020 - Jun 2021

  • President and Chief Executive Officer

    Jun 2020 - Jun 2021

  • Head of Legal Department

    May 2019 - Jun 2020

  • At Large Representative

    Aug 2018 - Jun 2019
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  Shift Marketing

  Sept 2018 - Jun 2021

  Caller/ Fundraiser

  Organize 3 hour fundraising sessions to the College of Saint Rose Student Fund via telephone by reaching out to alumni, parents and other donors.Establish relationships with alumni of all ages by inquiring about their Saint Rose experience and sharing current information and updates about the College; while also ensuring their contact information files stay updated.

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  Kyle Robinson Memorial Foundation

  Oct 2020 - Jul 2024

  Member Board Of Directors

  - Attends executive board meetings planning yearly budgets, fundraising and giving-back goals.- Drafts press releases ranging from music releases, to scholarship announcements, event promotion etc.- Creates content for social media marketing and designed promotional materials for the non-profit's Scholarship Giving team.- Conducts email and telephone campaigns to reach press outlets, radio stations, and booking agents for fundraising events promotion, booking, and music release promotion.- Updates the website with announcements and constructed the Kyle Robinson Memorial 2022 Scholarship user interface and application form. Show less

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  Upstairs Miami

  Mar 2021 - Jun 2021

  Marketing Manager for "Koati" the Movie

  - Compiled database of trade magazines, blogs, film festivals used to send promotional materials and press releases.- Assisted the movie's executive producer with itinerary and agenda building, finance and budget reporting, contract signing and relationship building with talent, press outlets, and other industry executives.- Built PowerPoint marketing kits and reports of press coverage/social media metrics used to secure movie's distributor.- Translated marketing kits and other promotional materials. Constructed dialogue spotting Excel sheets for close captioning of the movie and teasers, in both English and Spanish.- Planned and organized movie premier event by scheduling talent travel and stay itineraries, arranging the VIP list, and managed event's necessary resources while leading a team of 10 runners. Show less

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  MMF-US

  Jul 2021 - Jul 2022

  Diversity Equity and Inclusion Fellow

  - Designs DE&I social media marketing, educational programming and membership recruitment projects.- Kickstarted and moderated DE&I focused webinar series called "Perspectives" hosting diverse artist managers in conversation.-Updated the MMF-US website with graphic content & DE&I initiatives like the Monthly Manager Spotlight, Speaker Directory and improved the navigation of our Resources and Archives pages.- Compiles MMF-US's monthly newsletter and other email blast communications for event promotion through MailChimp, increasing opening and interaction rates by 20%.- Designed Corporate Opportunities Deck on Canva, and supports Executive Director through partnership and sponsorship-deal meetings & communications. Show less

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  Upstairs Miami

  Jul 2022 - Jul 2024

  Production Coordinator

  - Coordinates production of a variety of animation projects and TV series

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  Tummy Rub Records

  Jul 2023 - now

  Co-Founder

  Co-founder and day to day management of record label and recording studio, Tummy Rub Records.