Yif Fu

Experience

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  China Marketing Media Holdings Inc.

  Dec 2006 - Feb 2008

  Financial Controller

  Accounting: *Prepare and review quarterly and annual group consolidated reporting package according to US GAAP; *Prepare quarterly Form 10-QSB and annual 10-K for SEC filing and announcement purposes; *Supervise accounting and analysis team; *Initiate research on US GAAP and provide guidance on appropriate treatment; Ensure compliance with US GAAP & SEC regulations (including SOX); *Liaise and cope with external auditors during quarterly and annual audit reviews; *Liaise with accounting team on the set-up of chart of accounts and cost centers to ensure coherence and consistency with company accounting policies; *Coordinate & assist company management in the development and analysis of both short and long term planning, annual budgets, projections, capital expenditure, etc..Finance: *Perform feasibility analysis and financial valuation analysis on identified targets for potential acquisitions; *Present to potential investors and participate in investment negotiations. Show less

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  WuXi AppTec, Inc.

  May 2008 - Aug 2010

  US GAAP Reporting

  Prepare consolidated financial statements reporting package complied with US GAAP; Review and analyze financials of subsidiaries; Draft technical accounting memos; Write financial statements and footnote disclosure; Coordinate with external auditors and complete the SEC filing documents (quarterly earnings release and annual Form 20-F, etc.); Ensure that subsidiaries’ reports are in compliance with internal control policies & different GAAP standards; Provide guidance and advice to the teams in respect of group financial reporting requirements; Work on special projects liaising with other members of the team and across the business Show less

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  Youku Tudou Inc.

  Sept 2010 - Jul 2017

  Senior Finance Director

  •Prepare, submit and communicate monthly/quarterly/annually financial results, including variance analysis and cause of change;•Prepare budget and rolling forecast (e.g. monthly Risk and Opportunity analysis, monthly/quarterly variance analysis, business review and annual planning);•Provide internal consulting on accounting policy & U.S. GAAP guidance;•Draft technical accounting memo, footnote disclosures to the consolidated financial statements;•Review all new accounting pronouncements and Securities and Exchange Commission (“SEC”) releases; •Review external financial reports and assist on all U.S. GAAP accounting, reporting, and processing issues•Coordinate and work with the Company’s independent auditors;•Other ad-hoc projects as assigned by management. Show less

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  Bilibili Group

  Jan 2018 - Oct 2020

  Senior Finance Director
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  Luckin Coffee

  Nov 2020 - Jan 2023

  VP Finance

  Oversee all finance function and support decision makings for senior management team