José Sergio Osse

Experience

• 

  Valor Econômico

  Nov 2006 - Nov 2008

  Reporter

  Business and industry reporter for the newspaper's online branch.

• 

  Istoe Dinheiro

  Nov 2008 - Nov 2009

  Reporter

  Business and technology sections.Responsible for reporting and in-depth interviews about relevant businesses and companies.

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  Bloomberg LP

  Jun 2010 - Aug 2012

  Editor

  Speed desk editor for the Portuguese language Bloomberg wire service.Responsible for sending important news headlines and following short stories and editing reporters in Portuguese and English.Worked in coordination with Latin American and American teams.Reports for the editorial̺ of aviation, covering Embraer for the entire global service of Bloomberg.

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  Valor Econômico S/A

  Aug 2012 - May 2013

  Assistant Editor

  Responsible for covering the foreign exchange market for the electronic and printed editions of Valor.Market closing bulletin for CBN.

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  Company name FSB Comunicação

  Jun 2013 - Nov 2018

  Responsible for managing and overseeing a senior team of 8 people charged with establishing and operating communication, advocacy, and public relations strategies (including both online and offline initiatives and projects) for various clients ranging from financial institutions to social media and carrier companies telecommunications to healthcare organizations.Public relations executive and consultant of great B2B clients, including McKinsey, Louis Dreyfus Brazil Commodities, Biosev SA, and Taurus SA.Project management based on social media content and online channels for clients.Acting as senior director of media and communication training at the agency, training several executives from several clients, including McKinsey & Co., Banco Votorantim (finance), Fibria (cellulose), Lojas Renner (retail), Cielo (payment services) ), Kantar IBOPE Media (media), Nestlé (consumer products), Arteris (road operator), Recovery (financial institution), Louis Dreyfus Commodities (agribusiness), Biosev (power plant). Show less

  • Executive Director

    Jan 2018 - Nov 2018

  • Account Director

    Jun 2013 - Jan 2018
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  QuintoAndar

  Nov 2018 - Nov 2021

  Head of Communication | PR | DataComms

  Head of Communications for one of Brazil’s top ‘unicorn’ start-ups, I was responsible for creating and leading the PR, Communications and Data Communications teams, including selecting talent, defining, planning and managing strategy and execution. Reporting directly to the CEO and CMO, I led a six people strong team overall, working with other internal stakeholders to ensure our earned media exposure was in line with the company’s values and business goals, strengthening brand awareness, reputation, credibility and consideration. With the Data Communications team, I developed a data-based story ‘production line’ in order to always have insightful and newsworthy items to work with the press and other stakeholders, even in moments with few internal breaking news.Delivered:• +4400% Increase in earned media (by total monthly stories)• ~50% of stories based on proprietary data• Featured QuintoAndar in some of the leading world start-up events, such as Web Summit and Collision• Partnership with one of Brazil’s leading institutions, FGV, on market statistics• Devised and oversaw the development of QuintoAndar own rental index• Helped increase QuintoAndar social media relevance with stories developed by the Data Comms team Show less

• 

  Cora

  Sept 2022 - Jul 2023

  Head of PR & Communications

  Head of PR and Communications for the only digital bank in Brazil focused exclusively on small and medium businesses (SMBs). Once again I was responsible for creating and leading the PR and Communications team and laying the groundwork for the creation of a Data Communications team. Also commissioned and leveraged market surveys to create insights that could be worked with the press. Differently from QuintoAndar, this was achieved in a cash-constraint environment, due to market conditions and company strategy. I led a team of one, overseeing definition, planning and managing strategy and execution. Reporting directly to the CMO, I positively influenced other teams, such as Legal and Risk, spearheading the creation of a Permanent Crisis Committee, along delivering results on my area, including increased brand awareness and reputation, stronger relationships with key journalists and opinion makers relevant for the business and international visibility for Cora.Delivered:• +1400% increase in earned media (by share of voice)• Short and long term earned media and reputation strategy• Leveraged earned media through surveys, including the creation of a Confidence Index for Brazilian SMBs• Brokered a partnership with FGV for exploring the possibility of co-branded indexes• Managed several public (April 2023 layoff) and not public crises. Show less

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  Autônomo

  Jan 2024 - now

  Freelance

  Freelance work in several disciplines of Communications, including:* Journalistic writing* Content writing* Social Media management and content production* PR Strategy and Planning* Communications consulting