Ipsita Mallick

Experience

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  Vibrant Advertising Pvt. Ltd

  Apr 2007 - Jun 2007

  Management Trainee

  1 Post Evaluation of Vimal Print advertisement Project Title 2 Study of Hindi General Entertainment Channels on Vimal TG Project Title 3 Comparative Study of Different dailies in West Bengal

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  Lintas Media Group

  Apr 2008 - Jan 2010

  Media Planner

  Brands: Vivel, Fiama Di Wills & Essenza Di Wills; Highlights:Worked on plans; involved into implementation & operation as well.Preparing & analysing various MIS data, comparative analysis format of brands.Resourcefully participated in deriving differentiated use of traditional media or figuring out differential mediums for taking forward the brand communication. Efficient in working with different syndicated & proprietary tools (Syndicated tools involve Media Express, MAP, TGI, IRS, XPert 2 & Viewer Graphic).Well versed with Microsoft Office.Delivering quality services to the clients by responding to their requirements promptly. Show less

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  Future Group

  Feb 2010 - Jun 2012

  Sr. Media Exec

  4 years experienced professional in media-marketing; worked in Strategic planning, managing media campaign, generating ideas, understanding media numbers and make the best use of it to make the brand a success..interested in Strategic planning, Research, media buyinghave a agency background with good skill of planning & data managementgreat team player, adaptive to the changing situation with self confidence lot of positive energy...

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  Group M

  Jul 2012 - Jun 2013

  Business Manager

  I worked for Dabur during my tenure with Group M. My responsibility was to take care of Media plans mainly for Oral Care category, working and supervising monthly, quarterly reports, doing in-depth analysis for brands and competitions, keeping a track on sponsorship and special buys, meeting client's expectations.

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  Accenture

  Jul 2013 - Jul 2014

  Senior Media Analyst

  I worked as a Senior Media Analyst with Accenture Global for Asia Pacific markets. My role included coordinating with media agency, analyzing media data, making final reports for the clients with Accenture recommendationsWorked for Johnson & Johnson client

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  Zenith

  Aug 2014 - Aug 2018

  Media Group Head

  Product/business development, client management, supervising teams. Clients worked for: Nestle Chocolates, Nestle New Product divisions, Mc Vities Digestives, LVMH, H&M, FNG and few othersBeen part of new business pitch

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  GROUP M MEDIA INDIA PRIVATE LIMITED

  Sept 2018 - now

  Sr. Director

  Look after media relations for ICICI Group clients which includes ICICI Bank, Lombard General/ Health/ Motor insurance, Life Insurance, Mutual fund and Securities. Have also managed Kellogg's media business prior to this. Besides managing the day to day client servicing and budget management, also give long term media solutions to the clients understanding their challanges.