Experience

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  Pugmarks

  May 2017 - Jun 2017

  Graphic designer
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  Mief foundation

  Nov 2017 - Jul 2020

  Graphic designer

  Researched on design and type development (in progress) of Sharada script.Here's a sneak peek at the project.https://www.behance.net/gallery/95476549/SHARADA-Resurrection

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  Cry - child rights and you

  Dec 2017 - Jan 2018

  Graphic designer

  I worked as a Graphic Design Intern and Volunteer for the organisation, designing various communication collaterals ranging from marketing, awareness, and merchandise.

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  Mobile creches

  Dec 2018 - Jun 2019

  Graphic designer

  I was hired to design various communication collaterals for their 50th anniversary celebration, which included marketing, awareness, and merchandise.

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  Jalodbust

  Jun 2019 - Jul 2020

  Media advisor

  Designed media collateral to increase reach, visibility, and education about the serious issue of manual scavenging.

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  Cheshire homes india – delhi unit

  Nov 2019 - Nov 2019

  Graphic designer
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  Dk polymers

  Feb 2020 - Mar 2020

  Graphic designer
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  Monotype

  Aug 2020 - now

  Type Specialist and Data Lead with expertise of working on font discovery tools with a focus(owning) on Data strategy, Type psychology, and Type anatomy while keeping the AI system in mind.AI FONT PAIRING Collaborated with stakeholders, conducted thorough Font anatomy research, and interviewed various designers. Developed a guidebook for other designers to maintain consistency and quality in AI training data collection. Proficient in strategic project management, consistently ensuring on-time deliverables. Maintained a high user satisfaction rate (>90%) on the microsite.See what’s behind our new AI-powered font pairing tool here:https://www.monotype.com/resources/expertise/putting-ai-work-magic-typeface-pairingPairing tool:https://www.monotype.com/font-pairinghttps://www.monotype.com/font-connectionAI CONTEXTUAL RECOMMENDATIONExamined LLM model outputs extensively, identifying patterns and trends. Collaborated with type designers to create a comprehensive visual tag list covering more than 95% of model output. Established measures to ensure the accuracy and reliability of tags by regularly updating them based on analysis and internal user feedback. Achieved an outstanding 98% user technology acceptance rate.AI FONT-TAGGEREnhancing product search experience by tagging the inventory based on the typefaces anatomy, visual appearance, moods, usage, era, and classification. Engage in collaborative research with type designers to ensure tag definition and scope. Understanding user behaviour on product. Create a comprehensive guidebook for consistent data collection/tagging. Refine the model to elevate prediction quality, ensuring an enhanced user experience.Find a glimpse of the font discovery tools here https://medium.com/@monotype.labs/artificial-intelligence-monotype-bf91eeeb38b2 Show less

  • AI Typography Specialist

    Mar 2024 - now

  • Designer

    May 2021 - now

  • R&D Trainee

    Aug 2020 - Apr 2021