
Timeline
About me
B2B Director @Zain | MBA,CPM,CPMM, Prince2,
Education

University of khartoum
2007 - 2008Master of business administration (m.b.a.) mba a
University of khartoum
1998 - 2003Bachelor's degree electrical, electronics and communications engineering
Bahri alnamoozagiya secondry school
1995 - 1998Sudanese secondry certificate 92.1%
Izba primary school
1988 - 1995
Experience

Sudatel telecom group, ltd
Oct 2003 - Mar 2005Data networks engineerDSL CPE installation and customer support, LAN networks design and implementation.

华为
Mar 2005 - Sept 2006Radio network planning & optimizationDuties:RF Planning:-- Responsible for complete cell planning processes from Nominal Cell Plan to Integration and ensure project management and contingency planning for timely delivery (Coverage, Capacity, Quality). I did a RF Network plan for SUDATEL 11 Cities and CANAR all Sudan.- Cell Planning using U-Net Simulation tool.- Technical Site Survey and Management of whole turnkey solution.- Responsible for the network performance precaution and reach the expectation value of HQ and customer. - Prepare and update sites Engineering Parameter table. Including RF and System parameters - Supervise and coordinate sites survey and Acquisition activities.- Act as an interface between Huawei Marketing and Key account Manager with Customer through good relationship that I have build with the Customer.Network Optimization:-- Performing and Analyzing periodic drive test log files, providing full network Drive test report using (Pilot Panorama, Cait, and Actix). - NL optimization using GENEX NASTAR tool.- Antenna parameters Adjustments, and Power Parameter Optimization.- Providing technical solutions for customer complaints in collaboration with optimization and conducting drive tests. Traffic Analysis/Forecasting:-- Provide Daily, Weekly, Monthly Network Performance Report, using NASTAR and M2000 with MS-Excel Graphic, and Power point presentations.- Bench mark network with Standard KPIs (Call Drop, Call Setup, Congestion, and Data Connection Success Ratios) and provide continues recommendations for network Quality improvement.- Prepare Traffic Maps that help customer to balance network resources using MAP INFOManagement:-- Presale projects support. GSM, CDMA, &WCDMA for MENA Region, Canar, Sudatel)- Responsible for the ability improvement inside team members, tutor for three engineers in different teams.- Played proven role in Customer relation ship maintenance and improvements.- Project document pigeonhole. Show less

Canar telecom
Sept 2006 - Jul 2015- Managed two teams one is Wireless Access Network responsible for RNP and O&M of Voice, MBB, and FWBB network using CDMA2000/EVDO/WIMAX/WIFI/TD-LTE technologies , and second team is Wireless Transmission which provide MW backhaul for Canar networks plus serving cooperates and SMEs market through VSAT , P2P, PMP wireless solutions.- Ensuring that teams are motivated, monitored and is able to perform & achieve their objective that aligned with company strategy and objectives. - Ensure Network health operation that meets international Telecom performance standards. And it delivers expected QoS and QoE.- Ensure the rational, equitable, efficient and economical use of the radio-frequency spectrum and Network infrastructure by all radio communication services. (CDMA 1X, EVDO, WIMAX, MW, VSAT, P2P and LTE). - Managing Vendors relationship and assure value maximization and cost minimization while keeping WIN/WIN partnership.- Leading a committee that driving the formulation and implementation of the LTE and WBB corporate strategy and plans.- Support Broad-Band Internet Strategic Development & Planning, Product & Services Definition and Development, Creative Business Solutions and VAS, Brand Management & Communications, Market Segmentation & Value Proposition. Show less - Fully responsible of WIMAX 802.16e 3.5 GHz Network that provide Fixed Wireless Broadband internet and P2P services for Corporate and Residential sectors in two biggest cities in Sudan.- WIMAX/LTE Network Planning, Development, Optimization and Operation.- Ensure the rational, equitable, efficient and economical use of the radio-frequency spectrum and Network infrastructure by all radio communication services. (CDMA 1X, EVDO, WIMAX, Proxim, MW, VSAT, and planned LTE)- Vendor management and Network Development and discuss with vendor adding new features and services.- Network Documentation and certification ( RFS, PAC, …).- Support Broad-Band Internet Strategic Development & Planning, Product & Services Definition and Development, Creative Business Solutions and VAS, Brand Management & Communications, Market Segmentation & Value Proposition,- Technical representative of company committee that driving the formulation and implementation of the LTE corporate strategy and plans. Show less - Fully responsible for CDMA 1x/EVDO network planning and Optimization, Network Development. And reaching high network Quality currently Canar ranked as the best KPIs within ETISALAT Subsidiaries [0.3% Call Drop, and 99.6 % Call Setup Success Ratio].- KPIs and Performance Analysis.- Sites rollout coordination.- Project Manager for Network Upgrade from CDMA 1X [VOICE] to 3G Data EVDO Rel0 then to RevA. During this I have personal innovation of using of utilizing two sub bands in 450MHz A&C for 1X (3Carries) and DO (Two Carriers) then managed DO third carrier project, which was turn point for Canar business success. - Balancing network resources between (Voice) and (Data) for best economic utilization.- Continuously evaluate and enhance Data throughput per Subscriber.- Network OPEX Optimization.- Responsible for whole BSS network Design and Dimensioning, Equipments purchase, and Revising BOQs, and I Mastered POs preparation, and negotiations.- Radio planning for WIMAX network.- Radio Planning for WIFI Hotspots.- Vender management.- Projects acceptance certificates( RFS, PAC),- Prepare Annual Network Budgets (CAPEX, and OPEX). Show less
Senior Manager\ Network Strategy & Planning
Mar 2015 - Jul 2015Wireless Manager
Jan 2014 - Mar 2015Team Leader Wireless Broadband (WIMAX/LTE network)
Sept 2011 - Dec 2013Sr.Eng Radio Network Planning & Optimization
Sept 2006 - Sept 2011

Zain sudan
Jul 2015 - Jul 2017Manager data & vasJob purpose is to Manage VAS& Broadband existing products and propose new VAS, Data, Roaming and Products that adds value to Zain customers across Zain market segments. And Support Business plan &; Corporate Strategy by recommending &; driving expansion, innovation, differentiation in product portfolio.I Managed three big strategic initiatives from innovation to GTM, That lead to increase DATA and VAS penetration from 14% to 31% from operating RevenueData Monetization.Achieved 70% YoY Revenue Growth in Data. Zain SD 2015 was a unique OPCO that achieved Revenue growth rate exceed Traffic growth rate by selling different QoS. 2016 I lead the BB transfer from time based to volume based packaging that result in Above 40% revenue increase and remarkable enhancement of customer experience.First 4G LTE Launch in Sudan Market. Focus on Quality and premium offering.Introduce the Concept of Mixed Bundles.Digital Content Hard bundling, for the First time in Sudan Market (4G with iflix)Lead Zain Digital transformation Initiative and VAS Monetization, through partner ships and implement Dynamic Revenue share Model that lead to 68% revenue Growth.Leading my team in all business aspects and maintained high team engagement and drive clear focus throughout the year because this resulted in increase productivity and deliver the required business targets along with vendors/suppliers/content providers. Show less

Zain group
Jul 2017 - Dec 2022Marketing segment managerJob purpose is to develop/manage the Youth segment. This job responsibility lies under monitoring/enhancing yearly KPIs (Airtime Revenue/MOU, New activations, Gross Additions, Churn, Returnees, and Market Share). It also involves maintaining a healthy balance within the segment.Lead Strategic Project of Segments revamp that aims to fuel segments strategy, Improve monetization, Optimize portfolio, and separate through differentiation.

Zain sudan
Jan 2022 - nowB2b director
Licenses & Certifications

Prince2 foundation certificate in project management
Apmg internationalJan 2017
Membership
Aipmm the association of international product marketing and managementNov 2017
Languages
- arArabic
- enEnglish
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