Experience

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  Interbrands marketing & distribution- procter& gamble division

  Oct 1994 - Apr 1999

  Sales administrator- procter&gamble division/ interbrands marketing&distribution

  2,000 employee, the largest Romanian FMCG distribution company-Elaborated sales reports for Procter& Gamble Division Manager/Balkan’s Customer Business Development Manager ;-Monitored credit database for Romanian accounts;-Forecasted products, warehouses stock analysis;-Prepared interviews and monitored database of candidates

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  The solae company

  Apr 1999 - Jul 2010

  Ka manager/moc- protein solutions-romania iff/solae europe sa/dupont nutrition & health

  60,000 employee, 28 billion US$ North American chemical group; Solae Europe, part of DuPont, is the world leader in developing innovative soy protein technologies and ingredients for food, meat and nutritional products.Managing the strategic partnership with local Distributors and Direct Customers at top management level – CEO and his/her team, designing and implementing the sales strategy to deliver the company’s profit target• Directly reporting to TMENA – SE Europe Director• Grew the business through establishing strategic partnerships in Romanian market; grew projects ( from 500 K to 2 M 2 in years ) through customized proposals;• Designed and implemented the national/regional sales strategy, marketing plans and generated new projects to secure and incrementally grow the business; elaborated PEST and Porter analysis for Romanian market;• Coordinated teams of experts including technical, R&D, operations, legal, product development and senior management to achieve profit targets; forecasted products needs with 85% accuracy and developed differentiating solutions to meet the customer’s needs; reduced the DSO (day sales overdue) from 65 to 7 in 2 years;• Continually analyzed and conducted strategic planning, including price analysis, industry needs and future trends; • Negotiated the business budget with European HQ. Show less

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  Sigma alimentos centro, s.a. de c.v.

  Jul 2010 - Dec 2013

  - business development & project manager romania , sigma alimentos/campofrio

  27.000+ employee, 2.2 billion US$ multinational North American based food processing corporation, part of Alfa Group, 15.6 billion US$ North American GroupResponsible for identifying, recommending and implementing the business strategy in Romania for a new concept of food products• Directly reporting to International Projects Manager;• Initiated, managed and customized to Romanian market the innovative project ”Gusten” (ready meal product – “Guten” in Mexico), for one of the largest food processors from North America; • Implemented the sales and marketing strategy in close collaboration with the Sales, Marketing, Planning, Logistic departments; analyzed the legal requirements for the import/distribution and Gusten’s production in Romania;• Coordinated, evaluated and rewarded the sales team managers; negotiated with retailers, including the launching of the product;• Achieved target gross margins and commercial terms, ensuring profitable business;• Developed the business plan for the first 3 years. Show less

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  Medcenter

  Dec 2013 - Oct 2014

  Sales director

  201-500 employee, Health And Hospitals, Romanian GroupDirectly reporting to General Manager – recommending and implementing the strategy for the sales team for the current year;• Coordinated, trained, evaluated and rewarded sales team managers; grew the business, increase the market coverage with 200%; • Participated in organizing symposiums for Healthcare professionals.

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  Elton group sa

  Mar 2015 - Dec 2015

  Head of b.u. food & beverages romania / elton group

  50 Employee, Chemicals, Romanian Group with Greek ownershipDirectly reporting to General Manager - Responsible recommending and implementing sales strategy for the Food Department in the group - overcame the annual target of 8 mil Euro sales.Achieved target gross margins and commercial terms, ensuring profitable business.

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  Rollit prodimpex srl

  Jan 2016 - Jul 2021

  Commercial director rollit prodimpex srl

  50 Employee, Food Blends for Applications in Meat Industry, Romanian CompanyDirectly reporting to the owner, responsible for implementing the sales strategy to the technical sales team.Generating projects for newly identified opportunities and launching new products/ specific application up to 30% from total turnover. Achieved sales and profitability targets.

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  Darimex international srl

  Oct 2022 - Oct 2023

  Sales director darimex international srl

  Darimex International SRL, 50-200 employee, Casings and Functional and Value-Added Ingredients for Food Industry, Romanian company with Dutch ownership.One year project designed to manage the implementation of changes on multiple levels at management specific requirements.• Preparing and implementing the strategy for the price increases for all categories of products, while keeping the P&L on positive parameters- yearly objective achieved in September.• Redesigning the market allocation according to the immediate needs.• Preparing the demand plan for all categories of products until the end of the year.• Generating and prioritising projects in order to get additional business lines Show less