Experience

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  Ih digital

  Jul 2014 - Mar 2015

  Project management executive

  Assisted the project manager in the development and execution of 10+ web application projects, ensuring timely delivery and high-quality outputs.Monitored and analyzed campaign performance metrics to optimize marketing effectiveness and improve engagement.

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  Dentsu media

  Jan 2015 - Jul 2016

  Senior project manager

  Orchestrated the production of 10+ creative and digital marketing projects, delivering marketing materials that effectively supported brand and media objectives.Oversaw the end-to-end development of 5+ successful web projects, managing project planning, budgeting, scheduling, milestone tracking, UX wireframing, implementation, and UAT testing to ensure seamless execution and optimal user experience.Fostered strategic partnerships with third-party vendors, securing competitive rates and reducing project costs. Exibir menos

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  Dentsu media

  Jan 2016 - Jan 2017

  Digital business development

  An initiative designed to accelerate the development and exploration of new technologies, building new experiences that connect people and brands.Recommended and shared innovations and business models with headquarters and other network companies.

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  I-dac asia

  Mar 2017 - now

  Senior project manager

  Led and managed 60+ creative and digital marketing projects, ensuring successful execution of marketing material and content creation to support brand campaigns and media objectives.Oversaw the end-to-end development of 10+ successful web projects, overseeing project planning, budgeting, scheduling, milestone tracking, UX wireframing, implementation, and UAT testing to ensure seamless execution and optimal user experience.Collaborated with cross-functional teams (Creative, Digital Media, Product Marketing, Developer, Data Analyst) to develop integrated marketing campaigns that drove engagement and revenue.Spearheaded performance monitoring and reporting, analyzing key metrics to improve ad creative effectiveness, increase conversion rates, drive website traffic growth, and enhance brand visibility.Negotiated with vendors to procure high-quality marketing resources at optimized costs, increasing profitability across multiple projects.Directed execution of large-scale press conferences and video production, resulting in significant brand awareness and audience engagement. Exibir menos