Experience

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  Td

  Aug 2006 - Nov 2008

  Customer service representative

  -Executed loan closings -Appointed store key holder-Resolved customer complaints -Handled $200,000.00 cash daily-Licensed Notary-Complied with strict federal regulations-Filled corporate federal documents

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  Ferragamo

  Nov 2009 - Apr 2010

  Merchandising internship

  - Assisted sales managers and directors with clientele- Co-merchandised store displays- Liaison for the store manager and the merchandising team- Aided corporate merchandisers/Buyers on the holiday & seasonal collections

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  Michael kors

  Aug 2011 - Jan 2012

  Retail marketing assistant

  - Managed pre-production trafficking of print advertising materials (globally as well) - Wrote creative briefs for various advertising locations- Organized media plan for seasonal national and international advertising campaigns- Researched & analyzed competitor brands via social media sites - Networked with mall marketing managers/directors for marketing opportunities - Conducted market research through Internet and phone outreach - Supported in global marketing print campaigns- Performed in depth analysis of customer spending nationally and international- Generated consumer research reports to senior management Show less

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  Jackthreads

  Jan 2012 - Aug 2014

  Project manager

  Lead contact between merchandising, planning, production and editorial teams to produce daily sale content-Oversaw 5 buying teams managing their consistency and compliance to all operational fields-Managed project objectives with an understanding of all deliverables and criteria for success-Created timelines & tracked progress of multiple projects ensuring they were on time and in budget-Maintained content management system-Engineered and oversaw sales promotion execution-Assisted with technology development to improve tool functions-Led daily QC on all upcoming sales/ and or new products-Collaborated with marketing department on concept ideas to support campaigns and initiatives-Prepared and created project documents: Proposals, Creative Brief, Timelines, Budget Estimates and Status Reports-Key link for internal teams and vendors through all phases of the project life cycle-Supervised sales calendar and studio production pipeline Show less

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  Blk bear vintage

  Sept 2013 - Jan 2017

  Founder/ creative visionary

  - Analyzed key site metrics - Developed Google Adwords campaigns - Operating E-commerce platform - Built partnerships with 3rd party vendors - Developed innovative and interesting marketing content - Successfully completed multiphase projects with strict budget guidelines - Creative direction - Photo shoot production - Produced digital & video look book content

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  Brooks brothers

  Jan 2015 - Apr 2016

  Digital marketing project manager

  - Supervised the lifecycle (planning, production, and publication) of daily creative content for web, emails, and social channels- Developed weekly reporting for executive management- Supported campaign & business initiates: reviewing performance metrics & branding strategies leveraging e-mail, web, social media and direct mail- Worked with UX, design, and technology teams to define strategy for given projects- Optimized creative and merchandising resources at the weekly level to accommodate swift business shifts - Fostered comprehensive internal / external partnerships with editors, merchants, designers, photographers, planning, and legal team to ensure all project assets are being reviewed, routed and approved on time- Oversaw the digital designers workflow serving as the primary day-to-day contact- Managed the marketing calendar cadence - Collaborated with developers team to ensure adherence of final digital product- Experience in Photoshop, inDesign, Jira Show less

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  Centric brands

  May 2016 - Jan 2019

  Digital marketing / e-commerce director

  Digital Marketing: Leading media planning and creative strategy for performance and branded media, including SEM, display, and owned channels. Launching affiliate marketing, retargeting and audience modeling programs. Overseeing digital agency and in house day-to-day campaign execution including testing and optimization. Increased overall revenue by 88% and conversation rate by 73%. Campaign Planning and Management: Developing a comprehensive marketing calendar and wireframes for site updates, new landing pages and email campaigns. Define and apply strategy for promotions, seasonal events, emails, product launches and sweepstakes. Creating annual marketing & e-commerce budget for CFO and senior executive team.Site Operations: Leading the re-platforming, data migration and rebranding of the new e-commerce site. Overseeing day to day front end and backend maintenance and updates.Email: Revamping all aspects of the email program including deeper segmentation, refreshed creative and A/B testing. Increasing customer acquisition by expanding automated programs with personalization and relevant content. Hands on experience in Mail chimp and Klaviyo. Developing email cadence, creating UTM links and deployment schedules. Increasing email acquisition by 45%. SEO: Optimizing web-content by crafting compelling titles, detailed meta data and ensuring URL’s are indexed correctly. Overseeing onsite search results making technical and on-page enhancements. Monitoring the main SERP’s uncovering and testing new/ trending keyword and phrases.Analytics: Utilizing Google analytics and Facebook analytics for web and campaign reporting. Developing custom dashboards to analyze and measure data. Project management: Managing timelines and allocating resources to developers, graphic designers, copywriters, videographers and photographers. Show less

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  Bk yoga club

  Feb 2019 - Mar 2023

  Co-founder

  A body positive yoga studio that is changing the narrative on what health and fitness looks like. We are home away from home for all ethnicities, body types, and income levels to practice yoga and express themselves through movement and art.

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  Curlmix

  Feb 2019 - Jun 2021

  Chief marketing officer
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  Lululemon

  Jun 2022 - now

  Ambassador