Graeme Owen

Experience

• 

  BSRIA

  Jun 1997 - Nov 2019

  - Devised and executed content marketing campaigns for building engineering training courses- Planned, managed and launched new website to agreed timescales and budget resulting- Specified, tested and implemented a new corporate CRM system, working with external consultants and company stakeholders- Accountable for the recruitment, training and direct management of personnel, maximise productivity through ongoing performance monitoring and review- Execute HR policies including sickness/absence monitoring and reduction; conduct staff 1-2-1s and appraisals, implement performance improvement plans to enhance staff productivity- Regularly analyse workload and team productivity to plan resources to ensure efficient departmental delivery- Achieved corporate GDPR compliance by establishing processes, producing documentation and implementing staff training Show less - Increased membership subscription revenue through promotion and direct selling to new prospects and improved retention of existing members- Introduced monthly e-newsletter providing industry information enabling tracking of customer/prospect activity to increase Marketing Qualified Leads- Ran, analysed and reported on customer satisfaction surveys, working with operational teams to address weaknesses and improve service satisfaction as well as contributing to company ISO9001 accreditation- Wrote and distributed press releases to relevant trade and industry journals- Managed events to support sales campaigns and deliver information services Show less

  • Marketing Services Manager

    Apr 2011 - Nov 2019

  • Marketing Executive

    Jun 1997 - Apr 2011
• 

  Oxford Innovation Advice

  Nov 2019 - now

  At Oxford Innovation we provide end-to-end business support that helps economies grow.As Marketing and Events Manager, I support our ambition to help local economies flourish by designing, mobilising and delivering programmes of business support to ambitious businesses, helping them to innovate, develop and scale, and thereby to generate sustainable economic growth for the areas we operate in.I’m part of the team that delivers Innovate UK EDGE’s programme in the South East supporting innovative SMEs to grow. Show less - Researched and devised marketing plan to promote a range of business advice services to help support SME organisations survive and thrive throughout Brexit and beyond- Organised 12 regional events to promote consultancy services and promoted to prospects across multiple channels including direct email, social media, SEO and through relevant partners- Monitored and reported on promotional activity, including tracking sources of all marketing qualified leads and direct bookings- Achieved objectives of converting 50 marketing qualified leads into consultancy clients Show less

  • Marketing and Events Manager

    Oct 2020 - now

  • Marketing Manager

    Apr 2020 - Sept 2020

  • Events and Marketing Executive

    Nov 2019 - Apr 2020
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  Innovate UK Business Growth

  Oct 2020 - now

  Marketing Lead

  Development and implementation of a marketing strategy and plan to help innovative, ambitious SME businesses in South-East England grow nationally and internationally.