Experience

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  Subway

  Mar 2017 - May 2018

  Sandwich artist
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  Tomahawk

  Jun 2018 - May 2020

  Tomahawk provides a comprehensive range of digital services for the Tourism industry. Here I oversaw all areas relating to online advertising for Tomahawk clients. As a Digital Marketing Specialist, I provided the following services to clients of Tomahawk.Responsibilities• Creating, maintaining and increasing ROI for clients from Google Ads PPC campaigns.• Implemented other campaign changes as required by the clients. • Responsible for increasing both the quantity and quality of organic visits to client websites by conducting both on and off-site optimisation.• Supporting the Account Management team as well as acting as the primary Account Management contact for several clients.• Training of new recruits to the digital marketing / basic training for new members of other teams in Tomahawk. • Worked with the data supplied by the reporting platforms to create insightful campaign performance reports.• Accurate measurement of key performance indicators to help improve performances across client websites.Achievements• Maintained and increased revenue / ROI for each of my PPC clients.• Increased organic visits across each of my clients year on year.• Executed a number of successful site launch marketing programmes.• Successfully managing the entire process for the launch of the new client's websites from Initiation to Go Live with websites going live on time.Other Stuff• Monitored, identified and shared wider trends in digital media that Tomahawk can leverage.• Worked with and mentoring junior staff members on the campaign development and planning process.• Actively contributed to agency culture through positive teamwork and energy. Show less As the Digital Marketing Executive, I provide the following services to clients of Tomahawk;Responsibilities:• Setting up relevant, high-quality search & display ads campaigns that are in line with policies and best practices.• Planning and managing all digital marketing campaigns across a broad range of digital products such as Search Engine Marketing (SEM), Social Media Ads and Display Marketing.• Perform ongoing keyword research and bid adjustments.• Optimisation to achieve defined goals such as improved CTR, increased conversion rate, improve relevancy and quality scores in line with defined budgets.• Collate, analyse, optimise and produce timely and insightful reports for all digital marketing campaigns, using these statistics to influence future digital activity.• Generating leads through all digital channels• Identified insights from results to inform future campaigns• Overseeing new site launch marketing programmes.• Ongoing Search Engine Optimisation (SEO)• Website Content Management• Google Analytics Analysis & Reporting• Social Media Paid Advertising (Facebook)• Overseeing Meta Search Management• Provide a highly detailed analysis of all digital activity• Competitive analysis & auditing of websites.Achievements• Completed all Google Ads exams successfully Show less

  • Digital Marketing Specialist

    May 2019 - May 2020

  • Digital Marketing Executive

    Jun 2018 - May 2019
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  Max people ltd

  May 2020 - Apr 2022

  Digital marketing specialist

  • Plan & implement a digital advertising campaign across Facebook & Google Ads.• Develop and execute targeted Paid Advertising campaigns to generate high-quality leads.• Develop and maintain web content that drives engagement with target customer personas and audiences.• Monitor and optimise Paid campaigns, identify efficiencies and opportunities to increase conversion.• Perform audience research to develop new campaign ideas for PPC and contextual channels• Make data-driven recommendations for landing pages and site copy to increase conversions and performance• Daily monitoring of campaign management of paid social and/or search campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities. Show less

• 

  The web guys nz

  Apr 2022 - Nov 2024

  1. Led a high-performing digital marketing team across on-shore and off-shore locations.2. Recruited, trained, and mentored team members to drive exceptional results.3. Applied effective management strategies to maximize team productivity and efficiency.4. Designed and implemented digital marketing strategies aligned with organizational goals.5. Leveraged data-driven insights to continuously optimize campaigns and achieve strong ROI.6. Managed multi-channel marketing campaigns, including SEO, SEM, social media, and email marketing.7. Oversaw and optimized departmental budgets, achieving a 150% ROI for marketing department. 8. Conducted detailed cost analyses and shared financial insights with senior management.9. Proficient in marketing automation tools, CRM systems, and analytics platforms.10. Kept pace with emerging digital marketing trends and technologies.11. Collaborated with clients to understand their needs and exceed expectations.12. Built strong relationships with clients and management.13. Boosted The Web Guys' website ranking for high-impact keywords such as "website design Auckland," "SEO Auckland," and "Google Ads." Developed a fully functional lead-generation website to reduce Google Ads costs, achieving significant cost savings. Most of these targeted keywords ranked #1 in search results during my tenure. Show less Manage all activities in the digital marketing department, including but not limited to:• Collaborating with cross-functional teams, such as sales, design and development, to ensure successful project execution.• Provide backup and support to the entire Web Guys team, as directed, to ensure smooth delivery of service to clients at all times.• Cultivate a culture of upskilling and cross-knowledge sharing within the digital performance team.• Minimise exposure and risk on projects.• Identify business development and "add-on" sales opportunities to Account Managers.• Lead and participate in client face-to-face meetings to identify opportunities/results or present strategies.• Ensuring the highest quality implementation and management of activities with a focus on ROI for customers.• Conducting market research and competitor analysis to stay up-to-date with the latest industry trends and identify opportunities for growth.• Developing and implementing digital marketing strategies for clients that align with their business goals and objectives.• Staying up-to-date with the latest technologies and tools in the digital marketing industry to improve the agency's offerings and stay ahead of the competition.New initiatives introduced:• Introduction of individual training & development programs for the digital performance team members.• Improved Q/A process for client websites.• Advising design & development teams on best SEO practices for product development.• Researched and integrated cutting-edge technologies, including ChatGPT, to develop inventive solutions for clients and gain a competitive edge. Show less

  • Digital Marketing Manager

    Feb 2024 - Nov 2024

  • Senior Digital Marketing Specialist

    Apr 2022 - Feb 2024
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  Rd digital

  Nov 2024 - now

  Director