Erica Archer

Experience

• 

  IDEXX Laboratories

  Apr 2003 - Feb 2012

  Strategy development by platform for new B2C venture in veterinary industry. Scheduled to launch in February 2012. Brand building communications for extensive product suite and individual strategic product launches in the pet healthcare field. Long-term multi-channel marketing campaign development.Project management for product launch initiatives in Australia, Japan, Taiwan, and Latin America geographies. Brand building communications for product suite and strategic product launches. Advise and manage company wide electronic communications to B2B customer base. Long-term marketing campaign development, multi-channel integration. Line of business liasion into key focus areas for company growth—Brand Core and Web Core teams. eMarketing, Web strategy and creative development for 10 international corporate web sites. Creation and management of online customer product certification for 40,000+ global users. Creation and management of monthly targeted eNewsletter. Integrated marketing strategy development of web, email, tradeshow, advertising, and distribution channels. Management of quarterly print Newsletter to 20,000 clients. Branding and positioning of seven-product suite. Classic product marketing and brand management responsibilities. Development of web strategy, copy, and creative that was later adopted company wide. B2B marketing, and new product launches. Management and delivery of new product brand and commercial message across all channels.

  • Social Media Marketing Manager

    Jan 2011 - Feb 2012

  • Marketing Manager

    Jun 2008 - Jan 2011

  • Product Manager, Direct Channels

    Sept 2006 - Jun 2008

  • Associate Marketing Manager, Direct Channels

    Sept 2004 - Sept 2006

  • Associate Product Manager, Hematology

    Apr 2003 - Jan 2004
• 

  Wine Wise

  Feb 2010 - now

  Sommelier & Founder

  Sommelier Erica Archer provides a thorough and enlightening educational experience as she leads guests in a fresh interactive approach geared towards building your wine knowledge and tasting experiences through weekly public events, private events, and wine region trips. winewiseevents.comPublic EventsJoin her on land and at sea in the iconic Portland, Maine for highly-rated Wine & Food Walks where you'll discover great restaurants and wines paired with delicious foods, and on our incredible Wine Sails where you'll enjoy scenic views of Maine lighthouses, waterways, and islands on-board an immaculate Tall Ship... all while indulging in a wine class. You'll have an unforgettable experience, walk away with a better understanding of wine, gain tips for pairing with food, and how to describe what you smell and taste. We can also create a wide variety of custom wine events for your private gatherings.Private EventsWhether you have company coming for a visit, a special event to plan, employees to thank for a job well done, or a group of clients to show appreciation for, we'll make your next gathering absolutely remarkable. Choose a private Wine + Food Walk or a Wine Sail or let us customize an event for your gathering in your home, office, a local restaurant, art gallery, island or garden setting in iconic Maine locations. Travel to us or we can travel to you. Based on availability. Call us at 207-619-4630 to plan your next gathering.Wine Regions TripsJoin us on small-group trips to renowned wine regions of the world. Minder weergeven

• 

  Brief Media

  Jun 2012 - Sept 2014

  Director Marketing Services
• 

  Maine Sommelier Society

  Jan 2014 - now

  Founder

  We host blind-wine tastings on the first Monday of the month in Portland, Maine for Sommeliers to connect with each other, build community, and keep up to date with all the local resources available to help pass exams. Wine-region trips will also be offered to those who choose to join.

• 

  Boston Sommelier Society

  Jul 2015 - now

  Member of the Board of Directors
• 

  Portland Wine Week

  Jan 2018 - now

  Founder

  Kick-off summer with a week of wine in gorgeous, coastal Portland Maine! Crafted as a boutique experience for wine enthusiasts of all types—from the casual wine lover to the serious oenophile—this week of world-class wine, learning experiences, and award-winning food will launch you into summer with style. Activities will include incredible wine sails, dinners, lunches, brunches, tastings, seminars, special menus at award-winning restaurants. Portland Wine Week is Presented by Wine Wise.