Abby Smith

Experience

• 

  The Micah Group LLC

  Jan 2019 - Jan 2019

  Marketing Intern

  • Utilized marketing tools such as Yet Another Mail Merge and HubSpot CRM to track and manage email campaigns in order to accurately report performance data to sales manager.• Created marketing materials including graphics, one-pagers, and email templates for sales team to be used for social, print, and email campaigns.• Planned a successful panel event to discuss the direction of AI in businesses for the 2019 Twin Cies Startup Week.

• 

  Digital River

  Jan 2020 - Jan 2022

  Marketing Operations Specialist

  • Developed and managed a streamlined client story process for new deals which included internal communications, sales content, win/loss interviews, case studies, testimonials, podcast episodes, and social media posts.• Developed new buyer personas, journeys, and sales plays through buyer interviews to understand what potential customers looked for in a solution like Digital River’s.• Wrote various blogs on thought leadership and product specific topics, case studies, customer newsletters, and internal marketing newsletters.• Managed several marketing tools including Aha, Seismic, Vimeo, and Youtube.• Managed the translations of all marketing content including sales enablement content, video closed captioning, and web content in Chinese, German, and Japanese. Show less

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  The Micah Group LLC

  Jan 2020 - Jan 2020

  Marketing Coordinator

  • Boosted LinkedIn followers by 27% within the first three months by posting on a regular schedule, running LinkedIn advertisements and interacting with followers and various banking groups.• Worked closely with the product development team to create and maintain marketing materials for sales presentations and client meetings.• Worked with a web agency on the process of redesigning our website which included a new creative direction, working with a limited budget and a tight timeline.• Created and managed email campaigns through the use of Yet Another Mail Merge and Mailchimp.• Managed company’s HubSpot CRM platform to provide clean and accurate data for the sales teams to spend more time on building stronger relationships on quality leads. Show less

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  Vasion

  Jun 2023 - now

  • Associate Product Marketing Manager

    Jun 2024 - now

  • Product Marketing Specialist

    Jun 2023 - Jun 2024