Arief Anugraha

Experience

• 

  PT Media Andalan Nusa

  Feb 2008 - Sept 2009

  Marketing Promotion

  ravelex.net

• 

  PT Barcode Mestika Jakarta

  Dec 2009 - Sept 2013

  Marketing Coordinator & Music Director

  Barcode Bar & Resto

• 

  DanceSignal

  Oct 2011 - May 2015

  Senior Marketing Executive & Project Manager

  dancesignal.com

• 

  PT Mitra Karya Gemilang

  Oct 2013 - Dec 2014

  Marketing Coordinator & Music Director Corporate

  Score! And Bluegrass Jakarta

• 

  MRA Broadcast Media

  Jan 2015 - Feb 2016

  Senior Account Executive
• 

  PT. a & e Media - Rolling Stone Indonesia Magazine

  Aug 2016 - Jan 2017

  Ass. Manager Marketing and event

  Rolling Stone Magz & Cafe

• 

  ICar Asia Limited

  Feb 2017 - Nov 2017

  Account Manager

  - Serve as the primary point of contact for clients, including brands, agencies, and sponsors.- Build, maintain, and strengthen long-term relationships with key accounts.- Understand client needs and propose customized advertising solutions tailored to the news portal’s audience and platform capabilities.- Manage all aspects of digital advertising campaigns (banner ads, native ads, sponsored content, etc.) from inception to completion.- Coordinate with internal teams (creative, editorial, technical) to ensure campaigns are delivered on time, on brand, and meet client expectations.- Monitor ongoing campaigns and implement optimizations or adjustments as needed. - Support the sales team by preparing media plans, proposals, and presentations to help secure new business.- Provide strategic input on cross-selling or up-selling opportunities based on client needs and portal offerings.- Prepare and deliver detailed campaign performance reports to clients, covering metrics such as impressions, click-through rates (CTR), engagement, and conversion rates.- Offer analysis and strategic recommendations based on campaign results to improve future initiatives.- Responsible for client retention, renewal negotiations, and identifying opportunities to increase client spending.- Develop creative advertising packages and solutions to drive additional revenue streams.- Address client concerns promptly and professionally to maintain strong satisfaction levels.- Manage client expectations and proactively provide solutions to challenges that may arise during campaign execution.- Work closely with editorial, creative, IT, and finance teams to ensure all deliverables are aligned with service-level agreements (SLA).- Communicate client feedback internally to continuously improve products and services. Show less

• 

  InboundID

  Jun 2017 - Aug 2018

  Senior Business Development

  - Develop and execute long-term business strategies to increase client acquisition and revenue for the agency.- Conduct market analysis to identify the latest industry trends and business opportunities in the digital marketing space.- Set sales targets and forecast revenue, ensuring alignment with the company’s goals.- Identify and generate new leads through market research, industry events, and networking.- Develop effective sales pitches for digital marketing services, including SEO, social media management, content marketing, and PPC (pay-per-click).- Manage and maintain a sales pipeline, following up with prospects to ensure conversion and closing.- Build and maintain long-term relationships with existing clients and prospects.- Create tailored proposals based on in-depth analysis of client needs and business objectives.- Serve as the primary point of contact for clients in terms of strategic consulting and services offered by the agency.- Collaborate with internal teams (account managers, digital marketers, creatives) to ensure smooth execution of projects as per agreements and client goals.- Manage communication across teams to ensure alignment between business strategy and service delivery.- Conduct market research to understand client needs and keep up-to-date with emerging trends in digital marketing.- Monitor and analyze competitor activities to adjust strategies and maintain the agency’s competitive edge.- Represent the agency at industry events, conferences, and seminars to expand the network and generate new business opportunities.- Participate in presentations and pitch meetings with prospective clients and partners.- Handle contract negotiations with clients, including pricing, project scope, and payment terms.- Close deals successfully, ensuring maximum value for both the client and the agency. Show less

• 

  Garda Pemuda NasDem

  Feb 2018 - Apr 2023

  Head Of Digital Media

  - Develop and implement a comprehensive digital media strategy across various platforms (social media, websites, mobile apps, digital advertising).- Stay updated on digital trends and innovations to ensure the brand remains relevant and competitive.- Define digital media budgets, ensuring alignment with business goals and effective allocation of resources.- Lead and manage the digital marketing team, including social media managers, digital strategists, content creators, designers, etc.- Develop and implement team goals, provide direction, and ensure efficient collaboration across functions to meet company objectives.- Provide training and development opportunities to enhance team skills and performance.- Design and manage digital campaigns across multiple platforms (Facebook, Instagram, Google Ads, LinkedIn, YouTube, etc.) to achieve brand awareness, lead generation, and conversion goals.- Optimize paid media and organic strategies to maximize ROI from digital advertising efforts.- Conduct A/B testing to refine ad effectiveness and content performance.- Oversee the management of the company’s social media presence on various platforms, ensuring engagement with the audience and managing the brand’s online reputation.- Lead the creation of digital content (videos, articles, graphics, infographics) to promote the brand and engage target audiences.- Develop a content strategy that aligns with brand values, drives engagement, and nurtures the relationship with the audience.- Monitor and analyze digital performance metrics (Google Analytics, social media insights, ad campaign dashboards) to assess campaign success.- Prepare regular reports for stakeholders, providing insights on traffic, engagement, and conversion rates from digital campaigns.- Provide actionable recommendations for campaign optimization and future strategy adjustments based on data-driven insights. Show less

• 

  Prasmul eli

  May 2021 - Dec 2024

  Brand and Marketing Manager

  - Develop and maintain the brand’s identity, positioning, and messaging across all touchpoints to ensure consistency and differentiation in the market.- Plan and execute both online and offline marketing campaigns, manage budgets, and ensure ROI through targeted strategies.- Oversee social media, website, SEO, content marketing, and digital advertising efforts to engage audiences and drive traffic.- Provide marketing materials and strategies that support sales efforts, including promotional content, lead generation, and conversion strategies.- Conduct market research, analyze consumer behavior, and track campaign performance to adjust strategies and improve effectiveness.- Lead and collaborate with internal marketing teams (designers, writers, analysts) and external partners (agencies, vendors) to ensure smooth project execution. Show less

• 

  FIXCH SPORTS

  Apr 2025 - now

  Head of Brand & Marketing

  - Develop and execute branding & positioning strategies.- Design effective and measurable marketing campaigns (ATL, BTL, digital).- Manage digital channels, including Meta, Google, and social media ads.- Develop collaborations with influencers, sports communities, and brand ambassadors.- Lead cross-functional marketing teams and drive synergy between divisions.- Analyze markets, consumer trends, and competitors for strategic decision making.- Organize brand activations such as sports events, sponsorships, and new product launches. Show less