Tawfik Sadawi

Experience

• 

  Procter & Gamble

  Jun 2004 - Dec 2004

  Data Specialist
• 

  Stratagies Egypt

  Jan 2009 - Aug 2009

  Account Executive
• 

  Tatweer international

  Jan 2010 - Jan 2010

  Project Program Coordinator

  Tatweer provides executive and professional development to students and employees around the world, particularly the MENA region, interested in sharpening discrete skills to move closer to self-actualization. Tatweer aims at providing this service in a manner that is cost-effective and efficient. Our aim is to empower individuals and businesses to succeed by gaining practical and theoretical knowledge that can be applied to the workplace.

• 

  Abudawood Group

  Jun 2010 - Dec 2010

  Assistant commercial

  P&G Egypt Dis.Context & Objectives:Improve our product and increase the sales rate. Maintain the internal relationship and merchants, by enhancing the market strategy.Put in place the promotion plan for the entire year and plan the volume and value targets.Objectives of missions:Development of new products and base SKUsStudies of potential new productsSetting up new consumer testing processesAd-hoc analyses including consumer studiesMethodology/Approach:Put in place the KBD plan for merchants in my region by proceeding as follows:Create and discuss the contract with the team.Track inventory and product availability.Analyze year-over-year sales and establish a growth target with the KBD plan.Worked on creating new sales tools (display, launch box for salespeople, and in-store visibility).Worked in a cross-functional team and collaborated with all departments (finance, marketing, and sales department) to build new strategies.Trained on category management: how the trade marketing team uses its expertise to deploy its strategy internally to customer teams.Deliverables:Increase the sales rate by 30% quarterly.Put in place action plans for 30 distributors and resellers. Show less

• 

  ARMA Group

  Dec 2010 - Mar 2012

  Assistant trade marketing

  Context & Objectives: As a Trade Marketing department, our goal was to develop and sell to our distributors who could then distribute to our customers. Our targeted resellers were distributors and salespeople who could place the product in front of consumers. Our mission also included:Stock rotation at the point of sale.Promote and drive sales through the planning and coordination of promotions.Develop merchandising and brand image to increase foot traffic in-store.Methodology/Approach: Our approach was data-driven. Because customer experiences and digital interactions influence spending, we noticed this and it affected our strategies. I focused with my team on email, mobile, and social media marketing efforts to offer personalized customer experiences. As a result, our trade marketing strategies, which were based on customer data, also aimed to offer personalized customer experiences that influence sales and purchasing behaviors.Worked with resellers to support the distribution chain. Support and promotion are generally carried out by us as the supplier and product owner and are organized in the form of actions aimed at increasing purchase volume.Organized product exhibitions and presentations.Simultaneously, we worked on the main innovation trend in marketing, which is the automation of all marketing tools. We actively started developing internal advertising tools, including programmatic buying, DM platforms, SMM, email marketing, to save department service budgets without increasing our own. Show less

• 

  EXtra (United Electronics Co.)

  Jun 2012 - Jan 2016

  Objectives:To effectively and efficiently manage the category procurement process and procurement base.To work with the category manager to develop purchasing strategies that support the company's strategies.To monitor stock expenditures, direct costs, and service expenses monthly.To purchase products at aggressive prices.To optimize sourcing to the right specification that meets user needs with competitive delivery.Methodology/Approach:Developing the hardware and accessories category by doubling its revenue in less than 3 years.Expanding the BOSCH, Kärcher, BLACK&DECKER business.Improving the family assortment to increase hardware and DIY accessories by 37% in 2013 compared to 2014, generating more margin for the category.Expanding and adding products include security cameras, travel products, and mobile accessories.Year-over-year growth of hardware and DIY accessories with +20% and +27% in 2013 compared to 2014.Year-over-year 0.87% market share growth with a peak in 2015 compared to 2012.Deliverables:Doubling its revenue in less than 3 yearsImproving the family assortment to increase hardware and DIY accessories by 37% in 2013.+20% and +27% in 2013 compared to 2014. Show less

  • Category Buyer (équipements et accessoires)

    Jan 2012 - Jan 2016

  • Junior Buyer

    Jun 2012 - Sept 2015
• 

  ROOTS Export Managment Company

  Jan 2017 - Feb 2020

  Category Buyer

  Objectives:To capitalize on the fast-paced opportunities of export and import agreements to maximize profits and available cash flow for our partners.To connect BRAND manufacturers with the right distributors and connect distributors to the market.To play the role of a preferred win-win intermediary partner with a solid infrastructure, connections, and capabilities that our clients can rely on to establish or grow their global business operations.Methodology/Approach:Assisting clients in planning and establishing:Supervision of product procurement for the retail chain by overseeing a yearly budget of $23M.Supporting the creation of marketing strategies and advertising operations for easier public promotion.Interaction with suppliers, store managers, and other players to ensure timely deliveries.Responsibilities:Service to our clients:Setting minimum and maximum levels for each item within each classified group.Reviewing available stocks, either monthly or once every 12 months.Purchasing an amount equal to the difference between the "maximum level" and the available stock for each item. Show less

• 

  BOUVET Menuiseries

  Jan 2022 - Feb 2022

  Opérateur production
• 

  BURGER KING® FRANCE

  Feb 2022 - Jun 2023

  Team Supervisor

  Spent a year and 1/2 at Burger King France flipping burgers and learning life lessons. From teamwork to quick problem-solving, I mastered the art of thriving under pressure—and yes, I can still perfectly stack a Whopper. Proud to have been part of a team that turned fast food into fast growth!

• 

  APICO - Arabian Plastic Industrial Co. Ltd.

  Oct 2023 - now

  Demand & Supply Manager

  Overview:As Demand and Supply Manager at APICO, I lead strategic initiatives across supply chain optimization, market analysis, and business development. My role extends beyond traditional supply functions, encompassing marketing, sales strategy, and organizational planning to drive growth and operational excellence.Key Achievements:Supply Excellence: Aligned production and demand through accurate forecasting and supply planning, reducing discrepancies and ensuring operational efficiency.Strategic Contributions: Collaborated with APICO’s leadership to establish the 2025 budget and 2025/2026 marketing strategy, ensuring alignment with organizational goals.Sales and Marketing: Created and implemented comprehensive sales plans for 2023 and 2024, along with marketing strategies and budgets, enhancing APICO’s market position and brand visibility.Market Research Leadership: Directed detailed market research for Saudi Arabia’s plastic and paper packaging industries, uncovering new opportunities in the pharmaceutical packaging sector and addressing regional import gaps.Cross-Sector Innovation: Expanded APICO’s offerings in thermoforming, blow molding, injection molding, and film production, capitalizing on emerging trends and market demands.Digital Transformation: Contributed to digital marketing strategy and analyzed competitors’ technological advancements to maintain an innovative edge.Notable Projects:Developed strategies to enter the pharmaceutical packaging market, leveraging APICO’s core competencies.Contributed to the AutoStore investment proposal, showcasing its value and potential in the Saudi market.Championed research into Saudi Arabia's reliance on UAE imports for packaging solutions, identifying areas for growth and localization.Impact:By combining strategic vision with operational expertise, I’ve driven cost optimization, market penetration, and product innovation, positioning APICO as a leader in the GCC’s competitive packaging industry Show less