Rishwanth Sathyamurthy

Experience

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  Himalaya Wellness Company

  Apr 2006 - Jan 2008

  Brand Manager

  Develop and launch new products based on Brand Strategy, worked with Market Research agencies for the development of new products/ product positioning and the overall marketing mix, manage the advertising and media agencies to develop ATL/ BTL campaigns, development of advertorials and tactical contests to drive PR mileage, supported the Sales & Retail teams by providing sponsorship for various events and worked on various promotional campaigns to drive secondary sales etc.KEY ACHIEVEMENTS Complete New Product Development*#, marketing and launch experience, in atleast six products.Helped increase market penetration of Dental Cream by 50% with a strategic consumer offer Developed the Men Range proposition and brand conceptualizationExplored various new product opportunities and developed new products along with the R&D team for India and the global markets. Worked on creating a ‘Global Innovation Center’ by co-ordination with the Innovation Head and all global hubs that facilitated, in global standardization of all possible product formulations, packaging etc Show less

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  Aarshaveda Wellness

  Feb 2008 - Jul 2011

  Marketing Manager

  Manage brand identity and promote revenue growth across OTC range and Ayurvedagram (Resort), Advertising & Support – Management of the complete creative ideation, conceptualization and delivery for all projects by conducting ATL/ BTL campaigns, New Product development, Website Management, Research and New Product launches. KEY ACHIEVEMENTS Revised packaging and repositioned OTC Ayurvedic products such as Tussnil, Iogen and Ajax etc from prescription based products to mainstream Over the Counter that helped increase sales & distribution from 10,000 to 30,000 outlets.Leading effort on individual company website developments$ with upgrades and Search Engine Optimization to drive trafficWorked on the development of Branding/ Positioning Strategy, Packaging of 16 Herbal Food Supplements, under the brand Suveda for the US market. Show less

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  Saint-Gobain Abrasives

  Jul 2011 - now

  Product Manager

  Product Portfolio Management, New Product Development, Pricing & Profitability Management, Key Account Management, Sales & Marketing Support, Export Sales, Devising strategies to counter threats from competition and proactively driving sustainable competitive advantage with the complete Strategic Management of the Business. KEY ACHIEVEMENT’S (Saint-Gobain Abrasives)Achieved strong revenue for 2011-16 time periodPatent* inventor - Antimicrobial Scrub pads Generation One & Two. The product enhanced revenue, in 2015 & 2016 (The product is currently sold under EXO by Jyothy Laboratories)Spearhead the Sales effort, in gaining share from several new FMCG accountsLaunch of own Brand, Norton Home (Brand Strategy, Segmentation Strategy, Marketing & Product Mix etc)Helped Purchase teams find new low cost vendors for raw materials that contributed to increased profitability Show less