Ross Delaney

Experience

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  Consumer Link

  Jun 2003 - Jul 2005

  Project Manager

  Project manager running quantitative research fieldwork for NZs leading Market Research recruitment agency.

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  Kantar TNS

  Jul 2005 - Jul 2007

  Research consultant - responsible for custom research for various clients across most major industries Responsible for custom research for various clients across most major industries Assiting senior managers and responsible for custom research for various clients across most major industries.

  • Consultant

    Jun 2007 - Jul 2007

  • Senior Project Manager

    Dec 2006 - Jun 2007

  • Project Manger

    Jul 2005 - Dec 2006
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  Vodafone New Zealand

  Aug 2007 - Nov 2015

  Led the end-to-end management of Vodafone's Prepay product portfolio. I was involved in large cross functional management across all facets of Vodafone, driving NZ first Prepay innovation. Key responsibilities involved:- Design and implementation of Vodafone's Prepay customer segment and GTM strategy and planning.- Design and execution of Prepay segment loyalty, growth, retention and base management programmes and activities.- Design and led change programmes and initiatives to improve customer experience and engagement.- Design and led segment proposition development. Show less

  • Prepay Marketing & Propositions Manager

    May 2012 - Nov 2015

  • Market Research Manager

    Aug 2007 - May 2012
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  Paymark

  Nov 2015 - Apr 2019

  Key leadership role as head of 3 major areas within Paymark, covering Strategy, Data and Payments Innovation. This roles core focus is about driving the future direction and innovation within the Paymark business.Key responsibilities include:• Led the strategy, planning and execution functions of the main P&L's at Paymark (+$65m)• Drive the ongoing development of innovative data and payments products using design thinking methodologies.• Led the future for Paymark's in big data analytics, mobile payments and API digital platforms• Development and ownership of NZ’s best Merchant Customer Segmentation• Develop new revenue streams for Paymark.• Led the Data and Innovations teams CAPEX, OPEX and revenue portfolios• Led 2 digital squads as owner of Data and Payments Innovation portfolios (Agile Scrum methodology)• Ownership of end to end lifecycle of products and GTM marketing• Led Paymark to look for new innovation ideas and direction• Led Paymark's products and propositions for over 75% of merchants in NZ• Ownership of Human Centered Design practice for Paymark• Led a team of 5 amazing product managers/analysts• Developed and maintained customer advocacy relationships and alliances with Banks, Payments NZ, Merchants and third parties• Governance leadership within Paymark involving Exec, Board and Shareholder level engagement Show less Appointed as Chief Marketing Officer in an acting capacity in August 2017. My core responsibility was looking after the very talented Product & Marketing team at Paymark, New Zealand’s leading electronic payments company. Our team is made up of amazing product and marketing professionals across Core Eftpos, Data, eCommerce payments, Marketing, PR and Payments Innovation. We are focused on delivering outstanding commercial performance, as well as solutions that make paying easier and more intuitive in a period of unprecedented change and innovation. Show less Head of Paymark's two major product portfolios including Core Financial Services (covering EFTPOS, Scheme based capability and Merchant Value Propositions and Acceptance) and Data (covering Segmentation, Big Data Insights, Loyalty platform and Paymark Insights platform).Key responsibilities include:- Driving the success of Paymark through portfolios deliver the right products/services to customers in both a strategic and financial sense- Lead the strategy, planning and execution functions of the main P&L's at Paymark (+$65m)- Lead human centered design process of product development cycles- Lead digital squad as Product Owner of Data portfolio (Agile Scrum methodology)- Ownership of end to end lifecycle of products and services within Core/Data portfolios- Leading the future of Paymark's role in big data analytics and real-time insights for NZ businesses- Lead Paymark's EFTPOS products and propositions for over 75% of merchants in NZ- Development and ownership of Paymark's award winning customer segmentation- Lead a team of 7 amazing product managers/analysts- Develop and maintain customer advocacy relationships and alliances with banks and third parties- Governance leadership within Paymark involving Exec and Board level engagement Show less Head of Paymark's major product portfolio Core Payments (covering EFTPOS, Scheme based capability and Merchant Value Propositions and Acceptance). Owned and delivered Paymark's Segmentation, driving this through Paymark's different teams.Key responsibilities include:- Driving the success of Paymark through portfolios deliver the right products/services to customers in both a strategic and financial sense- Lead the strategy, planning and execution functions of the main P&L's at Paymark (+$65m)- Lead human centered design process of product development cycles- Ownership of end to end lifecycle of products and services within Core Payments portfolio- Lead Paymark's EFTPOS products and propositions for over 75% of merchants in NZ- Development and ownership of Paymark's award winning customer segmentation- Lead a team of 3 amazing product managers/analysts- Develop and maintain customer advocacy relationships and alliances with banks and third parties- Governance leadership within Paymark involving Exec and Board level engagement Show less Paymark is New Zealand’s leading payments provider and processes over 75% of New Zealanders electronic transactions. Paymark is now in an exciting position to evolve into new Market segments and this role plays a pivotal part in how we lead and deliver success in the financial technology sectors. My role is responsible for the end-to-end development and execution of Paymark’s marketing strategy. This involves: Accountabilities: • Development and ongoing evolution of Paymark’s market segmentation• Lead end-to-end GTM strategy and execution of commercial propositions to drive P&L performance • Develop market intelligence, consumer insights, customer value management, product portfolio, and channel capabilities• Build and manage product communication programs• Identification of strategic partner engagements • Design and execution of strategy for segment loyalty, growth, retention and base management programmes and activities• Design and lead change programmes and initiatives to improve customer experience and engagement across product portfolio • Develop new creative solutions for marketing tactics and loyalty.• Own segment insights - B2B2C for adaptation into opportunities through sponsors, affinities, and other third party affiliates Show less

  • Head of Strategy & Innovation

    Nov 2017 - Apr 2019

  • Chief Marketing Officer (acting)

    Aug 2017 - Nov 2017

  • Head of Data & Core

    Jun 2017 - Aug 2017

  • Senior Manager Segment & Core Payments

    Feb 2016 - Jun 2017

  • Segment Marketing Manager

    Nov 2015 - Feb 2016
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  Datacom

  May 2019 - Oct 2023

  Executive role reporting into the Group Leadership Team (with Board responsibilities), leading Datacom's Cloud line of business across the ANZ market. Responsible for revenue, a large team of amazing New Zealand and Australians and growing customers across Enterprise and Government segments. I lead a full business structure that includes Agile product development, marketing/GTM/brand, DevOps engineering/operations, sales, finance, data, strategy, security risk and innovation teams across Australia and New Zealand. Show less

  • Director - Datacom Cloud

    Sept 2019 - Oct 2023

  • General Manager Datacom Cloud - Product ANZ

    May 2019 - Sept 2019
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  MEGA The Privacy Company

  Oct 2023 - now

  Chief Marketing Officer

  As MEGA's Chief Marketing Officer, I lead our efforts in marketing, brand management, sales strategies, strategic planning, and public relations. My role focuses on understanding our market and customers, then using that insight to guide our team towards creating meaningful connections and driving our company's growth.Key Responsibilities:Marketing & Sales: Responsible for the creation and execution of marketing and sales strategies that effectively communicate our value to customers and stand out in the digital market and drive best in class software subscriptions & sales.Brand Management: Responsible for developing MEGA's brand, making sure it reflects what we stand for and speaks clearly to our customers and the market.Strategic Planning: Responsible for setting the long-term direction of our company by looking into market trends, understanding our competition, and listening to what our customers want.Public Relations: Responsible for company communications with the public and the media. Show less