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Prateesha Gupta

Prateesha Gupta

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  • Timeline

  • About me

    Content Marketing | SEO | Social Media Strategy | Ex - ISDM, Masters' Union, NIIT Limited

  • Education

    • Delhi University

      2012 - 2015
      Bachelor of Arts (B.A.) English Literature (British and Commonwealth) First Class Honours

      Activities and Societies: - Actively participated in literary debates and workshops, enhancing interpretative skills. - Contributed to university literary magazine, showcasing analytical perspectives on British and Commonwealth literature. - Joined literary excursions and book clubs, fostering a community of passionate literature enthusiasts. The B.A. program at Delhi University provided a comprehensive dive into the vast world of English Literature, with a special focus on British and Commonwealth narratives. The curriculum spanned from classical masterpieces to contemporary writings, cultivating a deep appreciation for literary art. Through rigorous coursework and engaging classroom discussions, I honed my analytical, critical thinking, and interpretative skills, preparing for advanced literary studies and professional endeavours.

    • Dublin City University

      2022 - 2023
      MSc in Digital Marketing DCU Business School 1.1 First Class Honours

      Activities and Societies: - Served as the Marketing Lead for Enactus DCU, driving impactful social enterprise projects - Active participant in the Badminton and Marketing Innovation clubs, fostering teamwork and innovation The MSc in Digital Marketing equipped me with a comprehensive understanding of the digital marketing landscape. The course emphasized data-driven decision-making, strategic digital communication and the application of innovative technologies in marketing through modules like Digital Marketing Mechanics, eBusiness Management, Data Analytics, Web Design and more.- Led a research project with The Printed Image, enhancing lead generation by 30% with a strategic digital communications… Show more The MSc in Digital Marketing equipped me with a comprehensive understanding of the digital marketing landscape. The course emphasized data-driven decision-making, strategic digital communication and the application of innovative technologies in marketing through modules like Digital Marketing Mechanics, eBusiness Management, Data Analytics, Web Design and more.- Led a research project with The Printed Image, enhancing lead generation by 30% with a strategic digital communications approach- Managed a Google Ad Grants campaign boosting awareness for an Irish mental health charity- Curated a digital portfolio, amassing 5K views and engaging 2K accounts across LinkedIn and Instagram- Designed an e-commerce platform on WordPress, ensuring optimal user experience- Delivered actionable SEO insights for an Irish insurer, aiming to elevate online presence by 25%- Created a brochure website from scratch: wireframed with Balsamiq, coded using HTML/CSS and hosted via FTP and Siteground Show less

    • Jesus & Mary College

      2018 - 2020
      Master of Arts - MA English Literature (British and Commonwealth) First Class Honours

      Activities and Societies: - Engaged in literary discussions and workshops, delving deep into British and Commonwealth literature. - Participated in college literary events, fostering a deeper appreciation for classic and contemporary works. - Collaborated with peers on group projects, analyzing and interpreting literary texts from various eras. The MA program at Jesus & Mary College provided a profound exploration into English Literature, spanning both British and Commonwealth realms. The curriculum offered a blend of classic literary works and modern narratives, enhancing analytical and critical thinking skills. Engaging lectures, coupled with interactive seminars, enriched my understanding of literary themes, historical contexts, and the evolution of literary styles over time.

  • Experience

    • NIIT Limited

      Jul 2015 - Sept 2018

      - Managed project to migrate 462 courses to new LMS within a 4-month deadline, receiving recognition- Standardised content creation guidelines and mentored 15 team members to meet client expectations- Set and analysed metrics with data visualisation tools to generate insightful monthly reports - Executed end-to-end content creation of 40+ training modules for Salesforce, DCEH, Alcatel-Lucent and Deloitte- Delivered 32% zero-defect products, earning client recognition and boosting quarterly CSS score to 93%- Managed SME relationships and coordinated with media, dev, edit, QC teams and third-party vendors to ensure high content delivery standards

      • Content Lead

        Jan 2018 - Sept 2018

      • Senior Content Developer

        Jul 2015 - Dec 2017

    • The Hustler Collective

      Mar 2019 - Mar 2021
      Senior Content Strategist

      - Led ORM content strategy for global B2B and B2C tech brands like MediaTek, OPPO and LG across markets, increasing positive brand sentiment by 45%- Collaborated with MarCom, Business Head and media relations to create and distribute PR and promotional materials, resulting in a 30% increase in media coverage- Authored and repurposed content for social media, PPC ad campaigns, newsletters, blogs, launch presentations, websites and product landing pages- Managed 5 B2B marketing campaigns, resulting in 1000+ attendees and over €50000 revenue- Conceptualised and scripted video content, getting over 2.1M views and 6K likes- Built content team from 0 to 12, producing 3500+ monthly content pieces ranking in the top 10 SERP Show less

    • Masters' Union

      Apr 2021 - May 2022
      Content Marketing Manager

      - Enhanced brand awareness by 72% with a cohesive multi-platform content strategy - Posted audience-focused content to grow Instagram followers by 335% (from 2.3K to 10K) in 6 months- Contributed to website revamp, implementing SEO strategies and keyword research leading to increased organic traffic from 8.7K to 28K- Maintained email lists to execute email campaigns via MailChimp, driving a 36% increase in conversions- Managed influencer outreach, onboarding 50+ influencers across YouTube, LinkedIn and Instagram with successful negotiations- Collaborated with PR, ad, marketing and influencer agencies to foster strategic partnerships and boost brand visibility- Proofread and edited legal documents such as placement policy and student handbook- Identified media opportunities to publish 14 thought leadership articles with a quarterly budget of €12000, increasing brand visibility by 35%- Drafted website content, marketing assets and press release to launch finance courses in collaboration with KPMG Academy Show less

    • Indian School of Development Management (ISDM)

      May 2022 - Aug 2022
      Senior Marketing Associate

      - Led digital marketing strategies for the Strategic Capacity Building vertical, resulting in an 18% boost in program sign-ups- Implemented targeted email marketing and social media ad campaigns, leading to a 2x surge in lead generation- Collaborated with cross-functional teams and external agencies on digital marketing strategies, cutting costs by 25% and boosting ROI- Utilized tools such as Google Analytics and Hootsuite for real-time campaign tracking

    • Eurospar

      Oct 2022 - Jul 2023
      Sales Assistant

      Assisted 50+ customers daily, contributing to a 20% increase in daily sales through quality service and a 95% satisfaction rate.

    • Grow Mental Health

      Nov 2022 - Apr 2023
      Paid Search Manager

      - Collaborated with client to develop, manage and optimise 4 Google Ads donation and program enrolment campaigns with a monthly budget of $10000- Utilized A/B testing best practices, keyword research and Google Tag Manager to achieve a 5.76% CTR and 8.48% conversion rate, reducing bounce rate by 31%

    • Shiksha Study Abroad

      Aug 2023 - Nov 2023
      Campus Ambassador - International Operations

    • Costa Coffee

      Aug 2023 - Oct 2023

      • Team Lead

        Sept 2023 - Oct 2023

      • Sales Assistant

        Aug 2023 - Sept 2023

    • ICEP Europe - Institute of Child Education and Psychology

      Nov 2023 - now
      Digital Marketing Executive

  • Licenses & Certifications

    • Business Ethics

      LinkedIn
      Nov 2022
      View certificate certificate

    • Enterprise Design Thinking Practitioner

      IBM
      Nov 2022
      View certificate certificate

    • Fundamentals of Digital Marketing

      Google
      Nov 2022
      View certificate certificate

    • Formulas and Functions in Excel

      Kubicle
      Dec 2022

    • Text, Time, and Dates in Excel

      Kubicle
      Dec 2022

    • Introduction to Psychology

      Coursera
      Feb 2021
      View certificate certificate

    • Digital Marketing Foundations (2021)

      LinkedIn
      Oct 2022
      View certificate certificate

    • Enterprise Design Thinking Co-Creator

      IBM
      May 2023
      View certificate certificate

    • Salesforce Certified Administrator (SCA)

      Salesforce
      Dec 2015

    • Principles of Statistics in Statistical Analysis

      Kubicle
      Dec 2022

  • Honors & Awards

    • Awarded to Prateesha Gupta
      Star of the Month Devenderjit Chadha, Executive Vice President & Global Head December 1, 2017 Won the award for perfecting the art of managing product quality, not just for an isolated component but for delivering the complete lot of client products as zero defect; becoming a persistent support to all team members in the project.
    • Awarded to Prateesha Gupta
      Star of the Month Vivek Kashyap, Vice President Apr 2017 Won the award for star performer of the month for working on a pilot project: overcoming new challenges and meeting stringent deadlines.
    • Awarded to Prateesha Gupta
      Second Prize in Team Fiction Mr. Debraj Mukherjee, Convener of Literary Society, Ramjas College Feb 2013 Won the Second Prize for Team Fiction at the Ramjas College Literary Society Annual Festival WORDSMITH 2013.

  • Volunteer Experience

    • Marketing Lead

      Issued by Vocalise.ie on Oct 2022
      Vocalise.ieAssociated with Prateesha Gupta

    • Education Volunteer

      Issued by Youth For Seva Delhi on May 2014
      Youth For Seva DelhiAssociated with Prateesha Gupta

    • Volunteer, Organising Committee

      Issued by Ramjas College on Mar 2015
      Ramjas CollegeAssociated with Prateesha Gupta