Alexia Bertholino

Experience

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  World Trade Center Business Club

  Aug 2015 - Mar 2016

  Sales & Marketing
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  Givaudan

  Nov 2017 - Feb 2019

  Marketing Research Intern

  - Development and ideation of creative concepts- Collection and analysis of market research data- Assistance in creating and developing packaging mockups- Execution of payments via SAP

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  Conversion

  Feb 2019 - Aug 2020

  - Strategy definition focused on SEO and User Experience for e-commerce websites, services, and blogs- Responsible for managing SEO client relationships and portfolio management- Maintenance and monitoring of KPIs through monthly client meetings and dashboards- Production of monthly reports and presentation of results both internally and externally- KPI tracking with the support of tools like SEMrush, SimilarWeb, Moz, and Ahrefs- Responsible for tracking and achieving proposed individual OKRs Show less - Maintenance and monitoring of KPIs and strategies through monthly meetings for Full Service clients (SEO, Social Media, Performance Media, and Email Marketing)- Tracking results and metrics through dashboards- Managing relationships with Full Service clients and portfolio management- Definition and execution of strategies focused on Marketing Automation and CRO- Development and implementation of campaigns for clients- Responsible for tracking and achieving proposed individual OKRs Show less

  • Analista de SEO

    Feb 2020 - Aug 2020

  • Estagiária de Projetos Full Service

    Feb 2019 - Feb 2020
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  RankMyAPP

  Aug 2020 - Feb 2022

  - Content and design strategy for national and international apps, working with clients such as Webmotors, Marisa, Livelo, PlantSnap, and IMVU- Reports and action plans focused on organic performance for retail, consumer goods, and gaming apps- Planning, hypothesis definition, and execution of A/B tests- Data analysis and KPI monitoring using Google Play Console and App Store Connect- Responsible for tracking and achieving proposed individual OKRs- Developing strategies with the squad focused on increasing upsell within the portfolio Show less

  • Mobile Intelligence Account Manager

    Aug 2021 - Feb 2022

  • Mobile Intelligence Strategist (ASO)

    Aug 2020 - Aug 2021
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  Rocket Lab | Mobile App Growth

  Feb 2022 - Oct 2022

  Customer Success Manager

  Working closely with advertisers like C&A, Neon, McDonald's, Banco Inter, Deezer and more, in order to develop mobile growth strategies regarding User Acquisition and Retargeting/Re-Engagement campaigns:- Managed high-performance campaigns, monitoring KPIs and using data intelligence to drive results- Built strong relationships with stakeholders and market players for effective collaboration- Developed innovative strategies for paid in-app media to enhance competitive advantage- Created an onboarding process for new clients in Brazil, ensuring smooth integration Show less

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  Winclap

  Oct 2022 - Nov 2024

  In this role, I lead consultative projects for companies focused on transformation and growth:- Developing and implementing data-driven growth strategies to achieve business goals and accelerate results- Analyzing market trends, competition, and consumer behavior to identify new growth opportunities- Leading process optimization and adopting best practices to ensure consistent and sustainable business performance- Collaborating closely with internal teams and clients to understand unique challenges and create tailored solutions that drive growth- Making data-informed decisions and continuously tracking the success of strategies to ensure the best return on investment Show less

  • Growth Partner Lead

    Feb 2024 - Nov 2024

  • Growth Partner

    Oct 2022 - Feb 2024
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  Appreach | App Growth

  Nov 2024 - now

  Head of Growth