Valeria Volpini

Experience

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  The Coca-Cola Company

  Feb 1998 - Mar 2000

  Brand Manager

  Sprite brand manager

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  Fastweb

  Jul 2000 - Jun 2001

  Channel Marketing Manager

  Channel Manager eBiscom - On Demand Video Channel service start up

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  Ferrero Australasia

  Jan 2002 - Jan 2006

  Group Brand Manager

  Boxed chocolates (Ferrero Rocher, Raffaello); chocolate bars and kids chocolates (launch of Kinder Bueno in AU market, relaunch of Kinder Surprise)

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  Unilever

  Nov 2006 - Jun 2009

  Senior Brand Manager

  Dove & Lux brands; skin cleansing and skincare portfolio responsibility. Innovation and NP launches.

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  EBOS Healthcare

  Aug 2009 - Jul 2016

  Marketing Manager

  Leading the Australian marketing team in development and execution of Marketing portfolio strategy across a number of medical device/medicine/consumables categories. Business plans, insights, communication and promotional activities across offline and online ATL, BTL and DM ; large customer databases and customer journey; healthcare brands distributed in all channels of the Healthcare industry, Consumer and B2B (Hospitals, Primary, Aged Care).

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  Solaris Paper Australia Pty Ltd

  Aug 2016 - Nov 2018

  Head Of Marketing

  B2C (FMCG) and B2B role, relaunch of Emporia Toilet Tissue/ facial tissue Brand in AU Grocery, launch of Emporia Skin Sense (local NPD) and Emporia Blue, Consumer / Shopper insights & NPD focussed role. LIVI tissue brand in B2B (office, foodservice, hospitality, building / commercial).

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  Self Employed

  Nov 2018 - Feb 2020

  Marketing and Social Media Consultant

  -Strategic marketing planning, Category and NPD planning and execution; retail customer reviews and presentations-Traditional media; Social / digital media communication campaigns: mainstream and niche media, email marketing.-Recent clients: Merisant Australia (Equal and WholeEarth sweeteners- category reviews and New Product Development), BIS Oxford economics (Market Research Business Unit ; multiple syndicated studies and single-client bespoke research projects in retail industries), Musulv (Social Media Marketing campaigns), ACBI (Australian College of Business Intelligence: learning and training materials on digital and social media marketing) Show less

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  ACBI Australian College Of Business Intelligence

  Mar 2019 - Nov 2020

  Social / Digital Media Marketing Lecturer and Assessor

  Lead Lecturer for the national Diploma of Social Media Marketing ,facilitating all delivery and assessment areas. Covering both Social Media & Content as well as core Marketing & Business units.

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  Whole Earth Brands

  Feb 2020 - now

  Marketing Manager ANZ

  From Oct 2024: Marketing Manager, Australia & New Zealand - Whole Earth, Equal and Naturals Brands in sweeteners and Better For You food categories.Feb 2020 to Sep 2024: Marketing Manager for South East Asia Markets- Whole Earth Brands , Equal in sweeteners and coffee categories