Erica Masini

Experience

• 

  UpToDate

  Jun 2010 - Mar 2012

  Editorial Assistant

  • Edited medical manuscripts for UpToDate, ensuring accuracy and clarity in complex medical information.• Developed strong relationships with international authors to meet publication deadlines and maintain quality standards.• Translated medical jargon into patient-friendly language for educational materials, improving patient understanding and engagement.

• 

  Massachusetts General Hospital

  Mar 2012 - Apr 2014

  Project Manager and Editor

  • Managed content production, editing, and design for a bimonthly internal e-newsletter at Massachusetts General Hospital for Children.• Conducted interviews with high-level physicians, staff, and patients to secure approvals for newsletter content.• Co-produced videos to support feature articles on the hospital website.• Tracked email campaign effectiveness and conducted A/B tests to improve open and click-through rates.

• 

  Roosevelt University

  Apr 2014 - Jul 2016

  • Led communications team through leadership change and enrollment growth, establishing and maintaining message and tone across institution.• Oversaw 500+ annual digital and print projects, including viewbooks, web content, and fundraising letters.• Launched and managed two blogs, serving as editor-in-chief of the Social Justice Blog. • Copy edited and proofread 500+ digital and print projects annually to ensure accuracy and consistency.• Developed a brand voice & tone guide for messaging alignment across all platforms.• Spearheaded the "Share The Moment #roosevelt2014" social media campaign for commencement, resulting in media coverage in USA Today.

  • Director of Communications

    Dec 2015 - Jul 2016

  • Copy Editor

    Apr 2014 - Nov 2015
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  Erica Masini

  Sept 2016 - Jul 2019

  Freelance Copy & Content Writer

  Clients include: Northwestern Medicine, American Dental Association, North Central College, University of Michigan Institute for Social Research, Roosevelt University, DePaul University, Saga Education, and USA Today.

• 

  Chicago Botanic Garden

  May 2017 - Aug 2019

  Writer, Content Specialist

  • Created engaging content for the garden’s member magazine and blog, showcasing the beauty and importance of plants.• Managed and launched the successful “Botanical Mystery Tour” podcast, bringing plant knowledge to a wider audience.• Collaborated with scientists and designers to write content for the interactive exhibition "A Pollinator’s Perspective," educating visitors on the vital role of pollinators in our ecosystem.

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  Northwestern University

  Sept 2019 - now

  • Assistant Director of Marketing, Innovation Programs

    Aug 2021 - now

  • Senior Communications Coordinator

    Sept 2019 - Aug 2021