Lauren DiLeonardi

Experience

• 

  Berkot's Super Foods

  Oct 2010 - Jan 2016

  Cashier

  Seasonal Worker

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  Digital Studio GVSU

  Apr 2014 - Jan 2016

  Digital Studio Associate

  Assist other associates in projects that would be brought in by GVSU staff, students, and departments Digitize media from out of date software to updated mediaEfficient in programs such as Photoshop, Audacity, Encore Video, Outlook, and Handbrake as well.

• 

  Valley Church

  Aug 2014 - Feb 2015

  Nursery Associate

  My responsibilities as a Nursery Associate were mainly to nanny children aged from 3 and under. I received my CPR and First Aid certification through this job in November so that is currently up-to-date.

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  River Babe Threads

  Jan 2015 - Jun 2015

  Social Networking Intern

  Increasing the following amount on the social media platforms that the business had.Initially, the business grew from Instagram so bringing that to other platforms such as Facebook, Twitter, Pinterest, and eventually Snapchat was pertinent when trying to reach a bigger target audience.

• 

  GrandPR

  Apr 2015 - May 2016

  Account Executive

  Develop goals and objectives with account membersComplete an effective campaign plan for each client assignedObtain client permission to implement tactics and communicate the plans of the firm Maintain regular communication with the clientBlog for GrandPR

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  Truscott Rossman

  Mar 2016 - Jun 2016

  Communications Associate
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  Launch Digital Marketing

  Aug 2016 - Jan 2018

  • Account Manager

    Mar 2017 - Jan 2018

  • Associate Account Manager

    Aug 2016 - Feb 2017
• 

  Dealer Inspire

  Jan 2018 - May 2022

  As a Senior Performance Manager, I worked closely with 40+ Enterprise clients, establishing strong communication and meeting cadences to ensure alignment with the corporate office, dealership managers, and group-wide KPIs. Collaborating daily and weekly with regional marketing managers.Key responsibilities included:- Analyzing data and performance metrics to validate campaign effectiveness and provide strategic recommendations tailored to customer profiles and journeys.- Managing group-wide projects across multiple teams, ensuring timely and accurate delivery to clients.- Partnering with the Sales Team to align clients with creative solutions and products.- Responsible for $175K in monthly revenue and oversaw over $125K in monthly advertising spend, driving measurable results for my customers. - Traveling to in-person meetings to further strengthen client relationships, plan annual initiatives and align on OKRs. Show less Managed a portfolio of 55+ clients, maintaining consistent communication through email correspondence, regular check-ins, and comprehensive monthly review calls or in-person meetings to ensure alignment with client goals.Developed and executed plans to optimize website lead generation and conversion rates across Organic, Direct, Paid, Social, and Referral channels. Designed tailored digital marketing strategies to support dealership and group objectives, driving measurable results and enhancing overall performance. Show less

  • Senior Performance Manager - Major Accounts

    Sept 2019 - May 2022

  • Senior Performance Manager

    Feb 2018 - May 2022

  • Senior Account Manager

    Jan 2018 - Feb 2018
• 

  Reputation

  May 2022 - now

  Customer Growth Marketing Manager

  In my role, I focus on fostering customer engagement, loyalty, and success. I manage our growing customer community, ensuring members stay connected and informed while gaining insights that drive their use of our products. A key part of my role is creating and distributing our monthly customer newsletter, featuring updates, success stories, and actionable tips. I also manage our case studies - highlighting how customers achieve results with our solutions. These stories not only strengthen customer relationships but also support our broader marketing initiatives and field teams. I lead strategies for G2 review generation, ensuring we gather valuable feedback to refine our offerings and maintain our leadership position, while also nurturing a feedback loop with key internal teams (marketing, product, CS, etc) Show less