Experience

• 

  Galilee medical center, nahariya, israel

  Nov 2009 - Mar 2012

  Spokesperson

  Created the first Facebook page for the hospital and built the websiteConsulted and advised the hospital CEO on media relationsResponded to press inquiries and managed the press pool reporting on the sceneDeveloped knowledge of medical-related issues to better create marketing materials, host press briefings and answer requests for comment regarding hospital operations Produced professional conferences Directed fundraising for equipment and hospital expansion

• 

  Maalot tarshiha municipality israel

  Mar 2012 - Apr 2015

  Spokesperson and head of foreign relation department

  Developed annual work plans for future growth and city developmentInitiated outreach to the news media, responded to inquiries from local and national journalistsBuilt and maintained relationships with major donors Produced a weekly radio show for the mayor, which focused on current events and political issuesProduced marketing materials for the cityHosted, produced and marketed local cultural events, as well as a major international festival hosted in the city

• 

  Municipality of nahariya - israel

  Apr 2015 - Oct 2019

  Head of spokesperson division – municipality of naharia

  Lead a heavily-covered and successful crisis campaign to increase government funding for citizens in the north of IsraelOverall responsibility for the city's information policyHead of the social media content, including implementing paid and organic content promotion on social mediaEscorted the mayor during city and cultural events Coordinated official visits by government officials to the municipality

• 

  Israeli educational television

  Feb 2018 - Oct 2019

  Spokesperson for the israeli educational television in israel

  Advising and consulting with the CEO of Israeli Educational Television on content and communications strategiesManaging outreach and public relations to the media, including developing a crisis communications strategy and public pressure campaign to prevent the channel from being shut down by the Israeli governmentServing as a liaison between the IET and public relations partner agenciesAccompanying the CEO on official meetings with the President of Israel and members of KnessetWriting the internal professional monthly magazine for the channelPlanning new show premieres: developing and executing an event budget, hosting the events, planning the lineups, inviting guests and VIPs and coordinating catering service Show less

• 

  Embassy of israel to the united states

  Oct 2019 - now

  Deputy spokesperson

  Deputy to the Spokesperson of the Embassy of Israel in Washington, D.C. Responsibilities include but not limited to: Leading and managing the relationship between the Embassy of Israel and the Jewish, Israeli and local outlets working in the DMV area.Coordinating media for diplomatic visits (Prime Minister, President and government ministers), including all aspects of managing the traveling-press corps and local media appearances, and serving as the POC for logistics during the visit. Drafting and distributing press releases, updates and statements on key developmentsMonitoring media and advising on strategy and messaging for the Embassy.Writing daily reports for the Ambassador of Israel about trends and focuses in the Israeli and Jewish media Organizing interviews and briefings for members of the media with Israeli officials. Show less