Casey Krein

Experience

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  Johnny B's Restaurant

  Nov 2007 - Dec 2022

  Digital Asset Manager

  Conceptualize and maintain menu/promotions online as well as physical menu. Assist training new employees, take care of customers, answer phones, maintain restaurant appearance, checking and stocking inventory and aid in closing tasks. · Created, maintain and administer social media account of 2,250 fans, ensuring weekly customer engagement, deliver online ads to new audiences while staying on budget as well as photographing restaurant and menu items for all web accounts · Serve as a liaison between vendors for events and specialized paper and quotes for restaurant collateral · Cross promote brand with other small local business to drive new traffic into restaurant · Plan and analyze integrated marketing campaigns · Design online surveys while building over 700+ customer database for future marketing Show less

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  Smuggler's Wharf

  Nov 2009 - Apr 2010

  Server
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  Pennsylvania State Modern Language Association

  Jan 2010 - Jan 2010

  Program Designer

  Created a logo and conference program. Logo was also applied to bags given out at state conference.

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  DRS of Erie County Inc.

  Jan 2011 - Jan 2012

  Web Designer
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  Alliance Plastics

  May 2011 - Aug 2012

  Graphic Designer

  (Essentra Components) Created marketing campaigns to customers and prospects in designing and preparing eblasts; fabricated a small product catalog, several direct mail pieces, flyers and assisting with brand identity assets.

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  James DeHaven

  Jan 2012 - Jan 2012

  Illustrator

  Illustrated cover for the novel "Ghost Coach," available on iTunes, Amazon and Lulu.com

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  Presque Isle Downs and Casino

  Jan 2012 - Jan 2012

  Illustrator

  Developed a 20"x30" horse illustration for the Spring 2012 season incorporating colors from Pantone's Spring 2012 palette.

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  Tipton Mills

  Oct 2012 - Dec 2012

  Research Team Leader

  Managed a team collaboration responsible for compiling a report including the research and development of probiotic coffee branding and integrated marketing campaign.

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  Altman-Hall Associates

  Apr 2013 - May 2013

  Freelance Graphic Designer
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  VOX Global

  Jun 2013 - Aug 2013

  Design Intern

  Design print and digital client projects varying from: corporate and event collateral, adhering to brand guidelines; conceptualize and execute advertisements, infographics,presentations as well as updating to CMS websites.

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  Altman-Hall Associates

  Sept 2013 - Apr 2014

  Freelance Graphic Designer

  Assist the creative team in the production of various branding concepts, collateral elements, package and cover designs, print brochures, instruction manuals, direct mail pieces, and advertisements for industrial businesses.

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  AMERICAN EAGLE OUTFITTERS INC.

  Nov 2013 - May 2017

  Supporting the Store Manager in the daily operations of the store by achieving sales goals, meeting merchandising brand standards and delivering operational excellence through effectively leading a high performing team. Role model AEO values and Customer First behaviors in all actions and interactions in order to create a positive Customer First experience.• Motivate and inspire the team by communicating a compelling vision and purpose which encompasses American Eagle Outfitter’s Core values.• Build effective relationships with associates, peers and supervisor to develop a high performing team and customer-centric culture.• Drive KPI's and maximizes business opportunities to include CRM, Loyalty and technology.• Manage payroll and schedule adjustments effectively to maximize productivity and achieve daily/hourly targets.• Recruit, hire, develop and retain sales associates to ensure the store is sufficiently staffed to meet the needs of the business.• Train, develop and coach the associate team; provide appropriate level of performance feedback to increase confidence and capability.• Drive employee engagement by recognizing and rewarding employees for outstanding performance.• Ensure that the associate team adheres to all employment practices and policies.• Ensures all visual directives, ensuring mapping and floorset are properly planned, scheduled and executed seamlessly within allotted timeframe.• Generate and analyze merchandise reports and make necessary brand appropriate merchandising moves to maximize presentation and drive sales.• Manage the efficient and productive handling of all merchandise from shipment receipt and processing, floor-sets, markdown optimization and replenishment systems while maintaining backroom Standard Operating Procedures (SOP).• Executes all daily operational procedures and supports the management team to ensure the store audit compliance and shrink results meet company loss prevention standards. Show less Support the store management team by effectively performing the responsibilities of a LOD by creating a selling culture and enhance the customer's experience and achieve the store sales goal. · Communicate clear expectations and hold store associates accountable to achieving all brand, performance behavior standards· Execute store business plan to drive KPI results and maximize business opportunities· Establish and assign individual goals to sales associates· Lead role in training, developing and coaching associate team to: create a customer first culture and drive AE brand loyalty by coaching associates of all AEO loyalty programs· Maintain visual company brand standards per the 5 S's - size, styled, stocked, standards and signed· Analyze store reports and complete payroll and resolve low-performance issues to ensure store meets sales and payroll goals· Authority to open store, authorize cash refunds for returned merchandise, employee purchase transactions, receive merchandise shipment, complete markdowns on sale and damaged goods, and bank deposits Show less

  • Store Manager

    Feb 2017 - May 2017

  • Assistant Store Manager

    Nov 2013 - Feb 2017

  • Sales Lead

    Jun 2015 - Dec 2015

  • Stylist, Sales Associate

    Nov 2013 - Jun 2015
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  Total Tan

  Feb 2014 - Dec 2015

  Tanning Consultant

  Consulting new and existing clients through education of salon equipment, packages and products, ensuring a complete positive experience by delivering properly maintained equipment and a cleanly facility. Construct and maintain product display. Other responsibilities include: client compliance with 2014 PA Laws, checking inventory, assist training new employees, marketing salon, attend event promotions, as well as opening and closing facility. • Remember approximately 50% of clientele to provide one-on-one experience when using products and equipment • Construct and maintain product display, every 2-3 weeks to ensure maximum impact • Create internal contests to boost sales and friendly co-worker competition Show less

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  Courtyard Winery

  Apr 2015 - Mar 2020

  Freelance Consultant

  Provide marketing elements to assist driving business, conceptualize marketing ideas to capture new customers when penetrating new markets within opening of new store locations. Collaborate in re-branding process to ensure new collateral elements created maintain consistency with new look and feel of brand.

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  Bath & Body Works

  May 2015 - Nov 2017

  Floorset Associate

  Assist in the implementation of floorset merchandise presentations during non business hours. Process and place new and past season merchandise, execute visual displays and windows, as well post-floorset organization of stockroom hardware, prop and marketing areas.

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  Hot Topic

  May 2017 - Jan 2021

  Lead, coach and develop internal team and external candidates as sales associates, keyholder, assistant manager and store managers in district. • Increased store comp in Q4 by 20% upon stepping into position during peak week 2017; Q1 2018 comp lead district with a 10% increase to LY • Effectively coached team to produce leading behaviors to increase overall loyalty program sign-ups and penetration to a 92% of all transactions in Q1 2018; higest percentage in district of 14 stores • Evolved merchandising standards from training of company New Store Opener and coached staff to follow these standards with developing new presentations • Consistently analyzed store reports that included merchandise levels, overall volume produced by departments and developed strategies to falling departments to LY sales • Strategized and analyzed clearance units in store and moved over half of overall clearance unit sell-through by mid-Q3 2018; roughly 8 months into duration of tenure • Developed a part time manager to be promoted to a full time position and producing positive results at a higher volume store • Produced consistent increases in store KPIs including: ADT, UPT, Loyalty, Transaction increases to LY and averaging a 20% conversion for store, flat or increasing to LY • Train team on best practices utilizing Kronos for scheduling Show less

  • New Store Opener

    Mar 2020 - Jan 2021

  • Store Manager

    Nov 2017 - Jan 2021

  • Assistant Manager

    May 2017 - Nov 2017
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  New York Life Insurance Company

  Feb 2021 - Apr 2021

  Senior Representative

  Manage customer eligibility, payments and customer service for short term disability as outlined through client policy definitions. Collaborated with internal team for recommendations on benefit extension periods and assistance for policy investigations.

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  DICK'S Sporting Goods

  May 2021 - now

  • Manager - Floor Planning

    Sept 2023 - now

  • Senior Analyst - Floor Planning

    Dec 2022 - Aug 2023

  • Floor Planning Analyst

    May 2021 - Nov 2022