Sian O'Keefe

Experience

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  European Commission

  Jan 1997 - Jan 1998

  Communications Assistant

  I worked in the Office for Official Publications and was responsible for researching and writing articles on EU policies for a subscriber paper. I also managed press conference facilities for the Irish Prime Minister at the European summit in Luxembourg in 1997.

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  Informa Group Plc

  Sept 1998 - Nov 2001

  Account Manager

  I project managed events from concept to post-event analysis in the environmental, pharmaceutical, emerging markets and telecommunications sectors. Responsibilities: Preparation of proposals to prospective clients to win business.Project management of international client events to raise client profile.Management of the Informa Pharmaceutical Academy portfolio of courses.Management and development of environmental conferences and training courses.Management of event teams of up to 10 people.Search, selection and management of external suppliers. Show less

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  Department for Work and Pensions (DWP)

  Jan 2002 - Jan 2003

  Marketing Manager

  I oversaw a national campaign to encourage the UK population to save for retirement. My responsibilities included:Management of customer contact centre handling 20,000 enquiries per week.Management and overhaul of website attracting approximately 6,000 visitors per week.Oversaw print production process for public information guides and marketing materialsProduction of internal communications aimed at up to 125,000 staff.Planning allocation of £8m budget for campaign activity.Campaign reporting to ministers.Achievements:Negotiated improved contact centre service delivery from approximately 80% to 99%.Obtained ministerial approval for £20,000 funding for market research.Project managed new radio advertising feature broadcast across 25 UK radio stations. Show less

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  IBM

  Jan 2003 - Jan 2005

  Marketing Communications Specialist

  I oversaw marketing communications campaigns targeting the C-suite to generate revenue opportunities.

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  Informa

  Mar 2003 - Jun 2003

  Freelance Conference Producer

  I researched and developed profit making conferences for the Australian mining and energy sectors.

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  Blake Dawson

  Jan 2005 - Jan 2007

  Marketing Manager

  I advised the construction, infrastructure, property, environment and financial services practices on marketing and business development. I project managed a report on the Australian construction sector which created significant new business leads.

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  Hyder Consulting

  Aug 2007 - Jan 2011

  Group Brand and Engagement Manager

  I was responsible for managing the company’s internal and external communications.

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  Mars

  Feb 2011 - Nov 2024

  Responsible for:Overseeing Wrigley Europe's business strategy and delivery of the operating plan as part of the European management teamManaging the development and execution of external strategies to enhance Wrigley’s reputation and internal communications strategies developing internal communications strategies to drive employee engagement across Europe Responsible for:Overseeing Wrigley UK's business strategy and delivery of the operating plan as part of the management teamManaging the development and execution of external strategies to enhance Wrigley’s reputation and internal communications strategies developing internal communications strategies to drive employee engagement in the UK and member of the Wrigley UK management team the

  • Vice President Corporate Affairs, Mars Wrigley Europe and Central Eurasia

    Jul 2017 - Nov 2024

  • Corporate Affairs Director - Wrigley Europe

    Nov 2013 - Jul 2017

  • Senior Corporate Affairs Manager (UK and Republic of Ireland) - Wrigley UK

    Feb 2011 - Nov 2013