
Richard Franklin
Marketing Specialist

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About me
A creative problem-solver and storyteller operating at the intersection of strategy, design, and innovation.
Education

University of Colorado Boulder
2017 - 2020Bachelor's of Science Strategic Communication 3.5 GPAActivities and Societies: Dean's List Spring 2018, New Venture Challenge 12 Finalist Fourth place | Founding Member of Sun of Jay Improv Comedy Troupe

Front Range Community College
2013 - 2016Associate of Arts - AA
University of Colorado Boulder
2023 - 2024Master of Arts - MA Strategic Communication Design 3.5 GPAIntensive 3-semester program with a focus on: • Brand Strategy & Building • Creative Problem-Solving in UX/UI • Consumer Reaserch, Interviews, and useability testing • Graphic & Product DesignCollaborated with Real clients like: Ace: Your Social Wingman, Google, DaVita, Ned.com, Conscious Alliance, and Practice Playfulness.Equipped with tools to shape brand narratives and strategic design solutions, crafting impactful experiences that bridge creative vision… Show more Intensive 3-semester program with a focus on: • Brand Strategy & Building • Creative Problem-Solving in UX/UI • Consumer Reaserch, Interviews, and useability testing • Graphic & Product DesignCollaborated with Real clients like: Ace: Your Social Wingman, Google, DaVita, Ned.com, Conscious Alliance, and Practice Playfulness.Equipped with tools to shape brand narratives and strategic design solutions, crafting impactful experiences that bridge creative vision with brand goals. Show less
Experience

EdBoard Technologies
Jun 2019 - Aug 2021Marketing SpecialistEdBoard is an Ed-Tech company specializing in developing tools that help students discover their untapped potential in electrical engineering. My duties and responsibilities include but are not limited to:• Developed and executed the strategy for EdBoard's Kickstarter, which successfully raised over $37,000 in new funding •Utilized analytical tools like Brandwatch and HubSpot to track engagement and awareness. • Managed Facebook Ad Manager, Google Ads, and other marketing automation tools to create and track paid marketing campaigns.• Produced compelling content for various channels, including social media, email, and website. Show less

StickerGiant
Jul 2021 - Jan 2022Content StrategistContent Strategist at StickerGiant, a key player in the custom sticker and label industry. Recruited to bring a data-first mindset to the company's organic social media marketing. During my time at StickerGiant, I've• Helped develop the strategy for StickerGiant's spring and summer ad campaign targeting local farmers and growers • Coloraboarted with SG customers and clients to help highlight their brand on social media •Created my fair share of surveys and polls on people's thoughts on stickers and labels• Develop new social media guidelines on how to use each channel optimally Show less

Overtime Media LLC
Jan 2023 - May 2023Account Strategist
Self-Employed
Aug 2024 - nowStrategistPassionate storyteller dedicated to helping brands find and amplify their unique voice. Driven to help brands thrive by creating strategies that align deeply with their values, engaging audiences, and fostering brand loyalty. • Specialized in strategic storytelling to craft memorable, purpose-driven brand narratives. Client Partnerships include: • Angry Bovine • Human Kind Business Leaders • CMCI Studio • J9Massage & Beyond
Licenses & Certifications
- View certificate

Modern Research: Brand Research
SprinklrAug 2022 - View certificate

Sprinklr Product Analyst Pro
SprinklrAug 2022 - View certificate

Inbound Marketing
HubSpot AcademyApr 2021 - View certificate

Sprinklr Location Analyst Pro
SprinklrAug 2022 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)Apr 2021 - View certificate

Hootsuite Platform Certification
HootsuiteSept 2019 
Brandwatch for Students
BrandwatchSept 2019
Honors & Awards
- Awarded to Richard FranklinNew Venture Challenge 12 Finalists University of Colorado Boulder Apr 2020 Came in 4th place at CU Boulder’s 12th New Venture Challenge winning $12,500 in prize money and a $5000 sale.
- Awarded to Richard FranklinDean's List College of Arts & Sciences University of Colorado Boulder May 2018 Dean's list recipient with a 3.8 semester GPA
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