Laura King

Experience

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  Datatel

  Jan 1990 - Jan 1996

  Marketing

  Developed and executed direct marketing programs, competitive intelligence and marketing communications for an industry leader in administrative software for colleges and universities. Increased product awareness and sales by developing and implementing innovative marketing communication.

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  PeopleSoft

  Jan 1996 - Jan 2005

  VP Marketing

  Responsible for launching growth industries and strategic products. Developed positioning, messaging, and integrated marketing programs including advertising, public relations, analyst relations, direct response, web marketing, tradeshows, events, customer programs, collateral, sales tools, and sales training with budget responsibility in excess of $20M.

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  Microsoft

  Dec 2003 - Dec 2014

  Improved internal perceptions perceptions of Microsoft’s business strategy and work environment and led the employee communications discipline for the company during a time of significant change for the organization. Established the Communications function within the Enterprise and Partner Group (EPG). Successfully managed an organizational re-design to address an updated mission and strategy. Appointed and promoted to establish the Integrated Marketing Communications (IMC) discipline at Microsoft with the goals to improve customer satisfaction, employee job satisfaction and marketing communications ROI. Managed the Young and Rubicam Brands agency relationship which was awarded the agency of record (AOR) contract for four out of seven business groups. Responsible for organization re-design to address major strategic initiative.

  • Senior Director, Employee Communications

    Aug 2010 - Dec 2014

  • Sr. Director Enterprise Marketing Communications

    Feb 2007 - Aug 2010

  • Senior Director, Integrated Marketing Communications Strategy

    May 2006 - Feb 2007

  • Director of CRM Strategy, Global Relationship Marketing Group

    Dec 2003 - May 2006
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  Laura King Consulting and Executive Coaching

  Oct 2013 - now

  Principal

  I help organizations develop and improve programs designed to nurture world class leaders. I work with internal teams to help guide the development of programs or lead the implementation of a leadership development program. I coach both organizational and private clients to maximize individual potential and improve team performance for lasting impact. I combine proven methodologies with personal business experience to deliver customized engagements tied directly to leadership goals and business results. Clients inlcude: Microsoft | Zillow | BitTitan | T-Mobile | Puget Sound Energy | Costco | Slalom Consulting | YWCA Seattle | Athlon Media Group | Johns Hopkins University | Group Health Cooperative | University of Illinois System | Nike | Pemco Insurance | Opal Food and Body Wisdom | Nintex | Delta Dental | Wizards of the Coast | Ensono Show less

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  Henley Leadership Group

  Jan 2015 - Jan 2017

  Leadership Coach

  For executives, emerging leaders, team members or whole organizations, Henley Leadership Group provides coaching and consulting for new ways of thinking and doing business. Extensive leadership tools are balanced with deep self-reflection and inquiry resulting in lasting positive change. Working with us will be a transformational experience, producing lasting results and powerful relationships that create a thriving workplace.

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  Authentic Leadership for Women

  Feb 2016 - Mar 2017

  Co-Founder and Leadership Coach

  We are a group of leadership development professionals experienced in business, education, leadership and organizational development. Individually, each of us brings different perspectives, but together we share a common thread of helping others be courageous in their leadership, lives and relationships. We know how transformative it can be when women are fully centered in their authentic selves and leadership. Having a supportive group championing you can mean the difference between playing big or small. We look forward to creating a powerful learning community with you and seeing what exciting results emerge. Show less