Fareed Mustakin

Experience

• 

  CNBC

  Nov 2011 - Jun 2012

  · Edited real-time footages for news broadcasts and programs such as Squawk Box Asia, ensuring high-quality and timely delivery of content.· Structured and pieced together CNBC programs and shows, including Managing Asia, enhancing the narrative flow and visual appeal.· Collaborated closely with producers and assistant producers to generate visual content for the channel, maintaining consistency and adhering to brand guidelines.· Created breaking news visuals under tight deadlines, ensuring timely and accurate news delivery, contributing to the channel's reputation for prompt and reliable news reporting. Show less

  • Post Production Associate (Contract)

    Feb 2012 - Jun 2012

  • Post Production Intern

    Nov 2011 - Feb 2012
• 

  ServisHero

  Apr 2016 - May 2017

  Business Development Associate

  · Grew the supply side of the business through online lead acquisition, cold calling, and active engagement and re-engagement of these users.· Collaborated closely with Operations and Marketing to ensure the demand and supply achieved equilibrium· Ideated marketing strategies and designed collaterals for both digital and out-of-home (OOH) materials to improve user downloads and demand volume.

• 

  Nimbus

  Aug 2017 - now

  • Direct the product vision, strategy, execution, and launch for Nimbus Homes (previously Rooma), Overveew, and other digital-based products within Nimbus Enterprise.• Ideate, plan, and lead the implementation of product features by collaborating closely with Design, Operations, Marketing, and Engineering, ensuring smooth rollouts and effective coordination.• Identify and evaluate market and product trends, and analyse competition strategies to develop features and position the business optimally for growth with the release of the Nimbus Homes App and Web• Manage prioritisation and trade-offs between user experience, business objectives, and engineering constraints, ensuring optimal product performance and user satisfaction.• Measure product and feature performance using BI and analytic tools such as Metabase and Appsflyer, generating insights to inform action plans for improving user experience and achieving desired outcomes.• Develop design systems and libraries, including logos and brand guides, ensuring consistent visual representation across websites, marketing materials, social media posts, and UI designs for digital products.• Oversee the development budget, assessed hiring needs, and evaluated technology tools to enhance the agile development process for more efficient output.• Identify and analyse technical and business risks during the product development process, implementing effective mitigation strategies.• Drive innovation and digitization for internal processes in a technologically-laggard industry Show less • Managed day-to-day business operations and oversaw deployment decisions to ensure healthy P&L across client locations.• Managed sales funnel and executed sales for key client accounts, and subsequently account-managed these clients to ensure a pleasant customer experience.• Launched the Home Services business with the team, ideating and developing design and brand elements, including logos, uniforms, and design guides for consistent visual representation across websites and social media posts.• Developed a piecemeal MVP solution using third-party calendar systems and payment gateways, integrating them into the our website• Developed and oversaw training standardisation and onboarding of housekeeping crew to ensure service consistency and excellence across sites• Developed and rolled out COVID-19 protocols for both crew and clients, working with clients to implement effective prevention and containment practices.• Created marketing collaterals, both digital and physical, to increase lead generation and improve the funnelling process for the business. Show less • Created comprehensive brand guides and design systems for both Nimbus and Rooma, ensuring consistency across all platforms and materials.• Designed and published websites to enhance lead generation for the business, and increase online visibility and customer acquisition.• Collaborated closely with the engineering team, conducting manual testing and adopting the role of Product Owner for specific product features to ensure quality and alignment with brand objectives.• Designed offline collaterals, including brochures and van decals, to improve the business's funnelling process. • Conduct photography and videography work to enhance brand visibility and create content for digital marketing purposes. Show less

  • Product Lead

    Jul 2021 - now

  • General Manager

    Dec 2020 - Dec 2021

  • Assistant General Manager

    Sept 2019 - Dec 2020

  • Brand & Design Lead

    Aug 2017 - Sept 2019