Colby Murray, MPA

Experience

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  Coin Management Solutions LLC

  Jan 2016 - Aug 2017

  CEO

  Founded Coin Management Solutions LLC in January 2016. Coin Management Solutions LLC owns and operates coin redemption machines and ATM machines installed at various North Alabama and Central Alabama grocery stores and convenience stores. As CEO, I oversaw all company operations and directed all company activities, including: staffing; acquisition of new coin redemption and ATM machines; machine maintenance and upkeep; income, expenses, and budgeting; collection and transportation of currency; counting and sorting of currency; relations with current business partners; identification and recruitment of prospective business partners; strategic planning; and company expansion initiatives. Show less

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  The University of Alabama Education Policy Center

  Dec 2017 - Aug 2018

  In my role as Chief of Staff and Internship Coordinator at The University of Alabama’s Education Policy Center (EPC), I participated in meetings and discussions with high-level government officials and legislators on issues concerning education. I also coordinated all EPC activities and directly oversaw: budget preparation and execution; employee acquisition and management; project management; scheduling for the Director and Associate Director; travel arrangements for all employees; all internal and external communications; publications; social, print, and digital media. Show less As a Research Associate at The University of Alabama’s Education Policy Center, I conducted research on education-related issues, at both the K-12 and postsecondary levels, such as: the impact of Pell grants in the 16 Southern Regional Education Board states; education issues in Alabama; STEM in Alabama schools; and broadband access in Alabama. I also engaged in authoring nonpartisan, informed policy briefs for local, state and national lawmakers based on these education-related issues. In this role I also gained significant experience in survey design and administration, and developing and conducting needs assessments. Show less

  • Chief of Staff & Internship Coordinator

    Dec 2017 - Aug 2018

  • Research Associate

    Dec 2017 - Aug 2018
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  G7 Entertainment Marketing

  Aug 2019 - May 2020

  Field Marketing Representative

  • Represented White Claw Hard Seltzer in the Tuscaloosa and Birmingham markets• Established and fostered relationships with leadership of key accounts in the Tuscaloosa andBirmingham markets• Planned and executed consumer engagement events at key accounts in the Tuscaloosa market• Contributed to increased volume of sales in key accounts in the Tuscaloosa market• Tested new reporting software ahead of program-wide rollout• Tested and implemented new purchasing card protocols ahead of program-wide rollout• Advanced visit to Tuscaloosa market by corporate leadership and leadership of distributingcompany, arranged and coordinated account calls and consumer engagement events forMike’s executive leadership team Show less

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  Mark Anthony Group

  Jan 2021 - Apr 2023

  • Member of company-wide Point-of-Sale Steering Committee, representing the On-Premise Channel• Developed, implemented, and performed all administrative duties for internal, nation-wide OPR collaboration channel• Selected for and completed mike’s Lemon Certification, in collaboration with Western Michigan University; earned Category Management Certification, Level I• One of 4 OPRs selected as a SuperUser tester for SalesForce CRM test, ahead of full OPR team and company-wide rollout• Winner of June 2022 Best On-Premise Execution Internal Incentive• Key local bar and restaurant group management• Educating bar staff through Mark Anthony Brand's Taste the Difference• Activated brands with menu support• Coordinated events and sampling opportunities• Influenced Distributor sales team to achieve 100% distribution• Conducted sales meetings with distributor on-premise channel teams• Executed with key on-premise distributor sales team and managers• Regional and local sponsorship, negation, execution and activation• On-Premise best practice sharing with broader region• Liaising with National On-Premise team for local visibility and program execution• Identified channel specific trends and creating actionable plans for broader region teams• Called on all wholesalers with on-premise business in Tennessee Show less • Executed all aspects of sales plan with wholesaler network• Executed brand plans and programming by working with District Manager level influencersat their distributors• Tracked and reported on-going and consistent market conditions through internal tools• Weekly retail/market recap of execution and performance, providing manager feedback onmarket using internal tools• Brand execution at the market level. Brand standards to include: pricing, shelf placement, coldbox placement, display, draft and bottle placement• Monitored and evaluated personal performance on a monthly basis to identify and developpersonal areas for growth• 4.5 days/week ensuring retail execution, surveying, evaluating distribution, display and adfeature execution• 2 full days managing all administrative requirements due on a monthly basis (fiscalresponsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives Show less

  • On-Premise Representative

    Sept 2021 - Apr 2023

  • Field Sales Representative

    Jan 2021 - Sept 2021
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  Cracker Barrel

  May 2023 - May 2024

  • Develop and maintain corporate relationships with all suppliers and distributors of non-alcoholicand alcoholic beverages that are sold in over 720 Cracker Barrel and Maple Street BiscuitCompany units nationwide• Established quarterly business review cadence with all beverage suppliers and major distributors• Monitor Coffee and Orange Juice commodities and take coverage, when appropriate• Work in lockstep with Culinary and Menu Strategy teams to source and test new beverageinnovation items prior to rolling out system-wide at Cracker Barrel and Maple Street BiscuitCompany• Negotiate, execute, and track compliance of all non-alcoholic beverage Supply Agreements• Project the financial impact of CBOCS’ beverage category each quarter and communicate toFP&A• Actively explore and recommend cost savings opportunities in the beverage category• Forecast all beverage depletions and communicate to suppliers and distributors• Understand supplier constraints with lead time and plant production and plan timelinesaccordingly• Adhere to timelines and ensure that all suppliers and distributors understand when product isrequired into distribution• Manage multiple competing timelines and ensure all suppliers and distributors are aligned withrequirements for tests, promotions, and rollouts• Provide guidance to store level leadership, when necessary, and Operations• Ensure all new inventory system flow is accurate to ensure food cost is calculated correctly inFP&A Show less • Lead and manage Liquor, Beer, & Wine Supply Chain Department• Manage and provide guidance to two direct-reports• Develop and maintain corporate relationships with liquor, beer and wine suppliers• Maintain corporate relationship with alcohol invoice payment partner and ensure compliance withall rules and regulations• Manage corporate relationship with approximately 570 adult beverage alcohol distributors• Developed CBOCS’ alcohol ordering management strategy and spearheaded platform rollout in621 units across 42 states• Manage corporate relationship with third-party marketing support agency• Develop, negotiate and maintain programs and incentives that maximize value for CBOCS(rebates, discounts, promotions, etc)• Communicate expectations and work with distributors to ensure store inventories are set up andbeing adequately maintained• Work through and communicate any supply challenges or substitutions• Work in lockstep Culinary and Menu Strategy teams to source and test new beverage innovationitems prior to rolling out system-wide at Cracker Barrel and Maple Street Biscuit Company• Establish quarterly business review cadence with all alcoholic beverage suppliers and majoralcoholic beverage distributors• Forecast all alcoholic beverage depletions and communicate to suppliers and distributors Show less

  • Manager - Beverage Supply Chain

    Oct 2023 - May 2024

  • Manager - Liquor, Beer & Wine Supply Chain

    May 2023 - Oct 2023