Erin Bartynski

Experience

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  Padelford Riverboats

  Apr 2008 - Aug 2011

  Crew Chief

  - Assist the sales staff by communicating with potential customers over the phone and in person, answering questions, selling tickets and booking charters- Manage 2 to 5 crew members during public and private chartered events and act as the direct professional contact to the event’s chairperson to ensure all expectations are met - Ensure the customers have a positive experience through excellent customer service skills

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  50 Entertainment

  Sept 2009 - Jan 2010

  Media Intern

  - Managed an online marketing effort on behalf of non-profits such as Rock the Cause and Clutch For Cause through social media, email campaigns, and cold calls- Created at least two blog entries a week related to music, entertainment, and cultural news- Promoted the music label’s artists through daily updates of social media tools such as Twitter, Facebook, and YouTube

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  Ultralingua, Inc.

  Sept 2009 - Mar 2010

  Media Production Intern

  - Assisted with creating and maintaining a social media marketing plan for a small business- Created instructional promotional videos for their language translation software’s developing website using clear and concise language- Improved business-to-customer communication with videos addressing frequently asked questions, greatly reducing the need for individual email responses by support staff

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  Hubbard Broadcasting

  Feb 2010 - May 2010

  Twin Cities Live Intern

  - Wrote web stories to correspond with and elaborate on the show’s segments for the day- Maintained and updated the Twin Cities Live Facebook Page and Twitter account by writing segment teasers and promoting community interaction- Brainstormed and pitched story ideas for upcoming live show segments- Assisted the floor producer and the show’s guests on set during live filming of the show

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  Berlitz

  Nov 2010 - Jan 2011

  English Instructor

  - Taught English as a second language in private, one-on-one lessons.

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  Patch.com

  Dec 2010 - Jan 2011

  Contributing Writer

  - Wrote news articles on a variety of local community events, including government and school news, arts and entertainment, and features on local citizens- Shot photo and video content to support the article copySamples of work:- http://applevalley.patch.com/articles/apple-valley-man-illuminates-neighborhood-with-holiday-lights-extravaganza- http://applevalley.patch.com/articles/eastview-high-school-students-perform-bravo-holiday-show

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  VEMGlobal

  Jan 2011 - Aug 2011

  Interactive Marketing Specialist

  - Manage, improve, and expand the company’s business-to-consumer and business-to-business communications through 2 weekly B2C newsletters and 1 monthly B2B newsletter- Create original content for a nation-wide marketing agency’s Facebook, Twitter, Tumblr, and Business Blog accounts, for both VEM Global and ResortsandLodges.com- Generate multimedia promotional content as needed, including testimonial videos, web pages, and banner ads

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  LivingSocial

  Sept 2011 - Oct 2012

  Freelance Writer

  -Write copy for the LivingSocial daily deal emails with the intent to Entice, Inform, and Delight subscribers.

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  Downtown Phoenix Journal

  Feb 2012 - Apr 2012

  Communications Manager

  - Create and send weekly email campaigns- Manage existing Twitter account (@dtphxjournal) and Facebook page- Create and develop new social media accounts (Instagram, Pinterest)- Contribute periodically to the DPhxJ.com music blog

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  Voice Media Group

  Apr 2012 - Mar 2015

  • Developed and executed organic social marketing strategies for 30+ clients on Facebook, Twitter, Instagram, Foursquare, Pinterest, and Google+• Managed a team of 4 Social Media Specialists, including hiring, training, and day-to-day management• Developed processes, best practices and products for a newly developing agency service within the company - Grew an online community of local experts and directed them to write reviews about local businesses on a brand new directory website owned by Voice Media Group- Facilitated that growth through a variety of social media tools, including moderating a Facebook group, hosting Twitter chats, and a partnership with Foursquare

  • Social Media Manager

    Aug 2013 - Mar 2015

  • Community Manager for Voice Places

    Apr 2012 - Aug 2013
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  ZOG Digital

  Mar 2015 - Nov 2018

  Social Media Marketing Specialist

  • Planned, trafficked and optimized paid social campaigns on Facebook, Instagram, and Pinterest for a variety of clients, including eCommerce, CPG, and B2B companies• Managed social content calendars and organic strategy for a variety of clients on Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Snapchat• Collaborated with a team of in-house designers to develop creative for both paid and organic social• Executed community management on Facebook, Instagram, Twitter, and LinkedIn for a range of industries including travel, eCommerce, and B2B customer service • Managed influencer marketing programs from outreach to execution• Managed social media marketing strategy for clients participating in live events using paid and organic social media promotion Show less

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  Investis Digital

  Nov 2018 - Apr 2021

  Director, Social Media

  • Directly managed paid social execution with annual budgets ranging from $70K to $7MM• Grew direct revenue from conversion campaigns by 179% YoY and increased spend by 167% YoY for our top-spending eCommerce client• Presented strategy, data, and reporting directly to clients on an ongoing basis• Collaborated with Search and Display teams to execute cross-team paid media strategies and maximize results based on budget and objective• Trained, mentored and provided thought leadership to 4 junior team members, keeping us updated on current paid social best practices• Partnered with leading social advertising platforms and manage relationships with Facebook, Instagram, LinkedIn, Pinterest, and TikTok reps to deliver best-in-class service to our clients• Contributed to new business sales pitches and company thought leadership Show less

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  Rain the Growth Agency

  Apr 2021 - Jul 2024

  Director, Paid Social and Influencer Media

  - Planned comprehensive growth strategies across diverse industries to drive awareness, customer acquisition and revenue growth. Defined quarterly and annual goals by platform, ensuring alignment with client objectives for maximum impact. - Lead a team, developing junior team members through coaching, feedback, exposure, and stretch assignments. - Created performance content for social media in collaboration with creative teams and creator networks. Developed creative briefs based on media learnings, business goals, and marketplace trends. Planned creative iterations and flighting through test and learn roadmaps.- Lead audience planning, using cross-channel audience insights to identify high-value segments. Tracked performance by tactic, identifying key growth opportunities in prospecting, retargeting, and broad AI audience pools. - Created paid social and influencer media plans that aligned with holistic client goals.- Delivered impactful keynote presentations at company-wide meetings and team-specific trainings, sharing cutting-edge insights on market trends and best practices, establishing a reputation as an agency thought leader. Show less

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  Playbook Media

  Oct 2024 - now

  Director of Client Services