Experience

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  Charlie crofts dockside diner

  Nov 1999 - Aug 2003

  Managing partner
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  Gina's ristorante

  Mar 2004 - Aug 2007

  Managing partner
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  Gina's-to-go

  Mar 2005 - Nov 2011

  Managing partner
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  My restaurante

  Aug 2008 - Apr 2010

  Managing partner
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  Dougiwes

  Nov 2011 - Apr 2013

  Managing partner
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  Q-tek fabrications

  Apr 2013 - Jul 2017

  Steel Fabrications firm operating in two provinces (KwaZulu-Natal & Eastern Cape)• Brand Management: Oversaw the development of the firm’s brand, including the establishment of five sub-brands and business units• General Sales / Project Management: Organised / co-ordinated the firm’s sales and site management teams, as well as the co-ordination and project management of the various business units.• Budgeting & Administration: Developed the administration and business intelligence capacity of the firm, allowing for the implementation of an Activity Based Costing system, as well as increased cost control.• General Management: Promoted to Acting-General Manager (2016- 2017) Show less

  • Acting General Manager

    Nov 2016 - Jul 2017

  • Marketing Manager

    Apr 2013 - Nov 2016
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  Custom calculations

  Sept 2017 - Nov 2021

  Digital specialist

  • Business Strategy & Management Coaching: Developed multi-online brand strategy for a nation-wide, allowing increased market segment appeal (e.g. Budget; Premium; B2B) while avoiding brand confusion and increased inventories. (Conceptualised, developed and implemented projects, including developing brand personalities and footprints, and training staff/management)• System Innovations & Development: Integrated client’s online store with their national brick and mortar store footprint, effectively allowing online customers to access real sales staff on a real-time basis. In this way Covid-19 hygiene issues were addressed, staff retrenchments avoided, and overall sales/customer satisfaction enhanced. (Conceptualised, developed and implemented the project, including staff training, physical and digital facility set-ups)• Customer Journey Planning: Analysed a labour law firm’s customer lifecycle, resulting in the creation of dedicated segment market offerings. Leads from segment-specific videos were directed into an online appointment booking system, where automated data collection tools collected segment-specific data. This increased professionalism lowered administration requirements and resulted in a higher customer conversion rate. (Conceptualised and implemented the project, including inhouse training to maintain and improve the system and its integrations)• Internal Systems Development: Created several automated costing systems, including a full system for a national bookbinding firm that enabled online unique product quoting by integrating MS Excel; PowerAutomate; Outlook & SharePoint. Show less

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  Legal leaders - south africa

  May 2021 - now

  Chief operating officer - moolla attorneys inc

  In my capacity as Chief Operating Officer at Moolla Attorneys, I spearhead transformative initiatives, enhancing the firm's operational efficiency and bolstering its market position. My role involves strategizing and executing operational plans, managing budgets, and overseeing day-to-day functions. I foster robust client relationships, ensuring high satisfaction levels, and implement cutting-edge technologies for process optimization. Under my guidance, the firm achieves notable advancements in digital footprint management and compliance protocols. Additionally, I provide inspirational leadership, nurturing a skilled and motivated team. My tenure is marked by strategic foresight and a client-centric approach, contributing significantly to the firm's prominence in labor law. Show less