Praveen Kumar Dubey

Experience

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  Softline Group

  Jan 2022 - Sept 2022

  Marketing Analyst Intern

  ● Designed Power BI dashboards to track marketing performance and campaign effectiveness.● Analyzed web traffic & social media metrics using Google Analytics, LinkedIn Analytics, and Facebook Insights.● Managed CRM systems, tracking and analyzing customer data to improve lead conversion.● Performed data transformations and analysis, providing actionable insights for the marketing team.● Utilized Excel Macros, Pivot Tables, and advanced formulas to automate campaign performance reports, significantly improving efficiency and reducing manual effort● Presented key insights and reports to stakeholders and leadership, influencing marketing strategy and budget allocation. Show less

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  Advanced Millennium Technologies Pvt. Ltd.

  Aug 2023 - now

  Business Analyst

  ● Led cross-functional collaboration across DevOps, UI/UX, and QA teams, driving seamless product enhancements and deployments.● Gathered and analyzed business requirements, translating them into actionable product backlogs and technical documentation.● Managed the NRC ICLA project, a custom CMS for legal case tracking and compliance management. * Developing Legal Case Management (LCM) – enabling end-to-end case tracking, compliance automation, and secure role-based document access. * Leveraged MongoDB for scalable data storage and optimized retrieval.● Owned Agile & Scrum processes, leading Sprint Planning, Daily Standups, Reviews, Retrospectives, and Grooming for smooth execution.● Optimized product backlog management, tracking burn-down charts, sprint velocity, and task breakdowns for transparency.● Facilitated UAT & SIT, working with QA to validate features and ensure release quality.● Collaborated with UI/UX teams to refine wireframes and enhance the user experience.● Streamlined CI/CD pipelines with DevOps for efficient deployments and system reliability.● Utilized Sentry for proactive error tracking, resolving critical system issues before impacting users.● Managed Change Requests, coordinating with stakeholders and developers for feature enhancements.● Identified and mitigated project risks, ensuring timely resolutions.● Prepared release notes, sprint reports, and JIRA dashboards, improving project transparency and stakeholder engagement.● Ensured smooth Go-lives and production deployments, addressing roadblocks to maintain release timelines. Show less