Ahmed Yakan

Experience

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  Self-employed

  Mar 2013 - now

  • Digital Marketing Strategist

    Jun 2015 - now

  • Wordpress Expert

    Mar 2014 - now

  • Web Developer

    Mar 2013 - Feb 2016
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  Travel To Egypt

  Jun 2016 - Jan 2019

  - Conducting Market Plan and Market Research to find answers about consumer requirements, habits and trends.- Brainstorm and develop ideas for creative marketing campaigns.- Provide reports with achievements compared with action and marketing plans.- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)- Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Show less

  • Social Media Manager

    Jun 2016 - Jan 2019

  • Wordpress Expert

    Jun 2016 - Jan 2019
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  Polaris Human Development

  Jul 2021 - Jan 2022

  DIGITAL MARKETING SPECIALIST | GROWTH SUPPORTER

  - Devising strategies to drive online traffic to the company website.- Tracking conversion rates and making improvements to the website. -Developing and managing digital marketing campaignsManage day-to-day social media activity through runing social media networks. - Build online communities, deploy social campaigns and measure performance. - keeping the ongoing interaction with clients and funs and ensuring appropriat responses on their comments and inquiries- Developing strong social media marketing strategies. Show less

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  Green Code Technology

  Aug 2021 - now

  Media Buyer

  - Spread there clients for Digital Marketing Services.-Result oriented marketing agency, with cost effective strategies, helping SMEs achieving their business goals.-Our clients mainly from the Egyptian market, Gulf countries and Georgia.-Our services are mainly Ecommerce and B2B.-Provide our clients with development plan and forecasting.-Provide Training in Ecommerce, B2B and for the Tech companies.- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.- Bringing traditional and creative ideas how to grow those KPIs.- A/B testing those ideas.- Analyzing the data and users’ feedback.- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.- Driving traffic to website, landing pages, social media, apps...- Optimizing channels in order to always improve the performance of ones business.- Scaling and Automating the growth processes. Show less

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  4 Seasons Travel Agency

  Dec 2021 - now

  Media Buyer

  - Craft and execute specialized digital advertising campaigns to highlight the unique travel opportunities our agency offers, facilitating seamless travel experiences from Saudi Arabia to the culturally rich country of Georgia.- Make the most of diverse digital avenues, from social media to search engines and display networks, sparking interest and generating inquiries from potential Saudi Arabian travelers.- Partner with our dedicated team members to pinpoint critical performance metrics and KPIs, ensuring our marketing efforts reflect our overarching aim of creating unforgettable Georgian travel experiences.- Maintain an active evaluation of campaign performance, fine-tuning our advertising spend and strategies to ensure optimal ROI and a higher rate of travel bookings.- Undertake robust A/B testing of promotional materials, ad copies, and landing pages to discern the most effective strategies, enhancing customer engagement and driving more successful outcomes.- Remain at the forefront of industry evolution, staying informed about digital advertising developments to keep our campaigns innovative, competitive, and effectively engaging for potential travellers.- Foster a collaborative environment with teams across our agency - including Customer Service, Marketing, and Management - to leverage insights, exchange feedback, and maintain a relentless focus on our customers.- Enhance brand visibility by driving traffic to our digital touchpoints, including our website, social media platforms, and mobile apps, encouraging greater interaction and generating high-quality leads for travel bookings.- Deploy advanced automation strategies and scalable processes to not only streamline campaign management but also elevate efficiency in connecting with and serving our Saudi Arabian travelers.- Spent over $50k Monthly. Show less

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  Nabeeh

  Jun 2023 - Nov 2023

  Media Buyer

  - Develop and implement targeted digital advertising strategies to promote our Cleaning Services and reach our desired audience.- Utilize various digital channels such as social media, search engines, display networks, and other relevant platforms to drive traffic and generate leads.- Collaborate with internal stakeholders to identify key performance metrics and KPIs, aligning marketing efforts with overall business goals.- Continuously analyze campaign performance, optimizing media buying strategies to maximize ROI and improve conversion rates.- Conduct A/B testing of creative assets, ad copies, and landing pages to identify winning variations and drive better engagement.- Stay up-to-date with industry trends and changes in digital advertising platforms to ensure our campaigns remain competitive and effective.- Collaborate with cross-functional teams including Product, Marketing, and Management to gather insights, share feedback, and drive a user-centric approach.- Drive traffic to our website, landing pages, social media platforms, and mobile apps to enhance brand visibility and generate qualified leads.- Implement growth automation strategies and scalable processes to streamline campaign management and improve efficiency. Show less