Alan Urbina

Experience

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  Familia Fuerza del Futuro

  Apr 2013 - Jul 2013

  Professor

  • Teach and facilitate the course on computer basics for young people and adults.• Develop and design comprehensive course content and activities, tailored to meet the learning objectives and needs of the students.• Utilize effective instructional strategies to engage learners and promote a collaborative learning environment.• Provide guidance and feedback to students, ensuring their understanding and mastery of concepts and techniques.

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  Cellfusion Inc.

  Feb 2014 - Dec 2014

  3D Modeler

  Creation of a digital library of 3D models, from physical parts.Modeling of pieces taking into account the real measurements and details of each one.Render 3D models.

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  Peekaboo Design Studio

  Aug 2016 - Jun 2019

  Founder

  ▪ Oversaw the manufacturing of furniture and toys for children, with a focus on implementing the Montessori methodology to promote child development.▪ Provided supervision and guidance to the staff, ensuring quality control and adherence to design specifications.▪ Developed and implemented an effective marketing strategy, utilizing various channels to reach the target audience and promote the brand.▪ Established contacts with store managers, successfully securing partnerships and obtaining shelf space in different points of sale.▪ Took an active role in product development, generating new proposals and utilizing rapid prototyping techniques with different materials to refine and optimize designs.▪ Created and developed the corporate identity of the company, ensuring a cohesive visual representation that resonated with the brand's values and target market.▪ Managed and supervised social media platforms, leveraging them to enhance brand visibility, engage with customers, and drive sales.▪ Implemented sales management strategies through social networks and an online store, overseeing the entire sales process from customer acquisition to order fulfillment.▪ Created and executed a comprehensive digital marketing strategy for the website, utilizing market analysis, cost analysis, and campaigns through Meta Business Suite to effectively reach the target audience.▪ Developed content and planned strategies for social media platforms, ensuring consistent brand messaging and engaging content to drive audience growth and customer engagement. Show less

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  University of the Valley of Mexico

  Feb 2018 - Dec 2022

  Subject professor

  • Teach classes on a range of subjects across different bachelor's degree programs, including: Industrial Design, Graphic Design, ITIAD (Information Technology, Innovation, and Digital Animation) and Multimedia Design.• Design syllabi, course content, activities, and evaluations for both face-to-face and online classes, ensuring alignment with learning objectives and industry standards.• Subjects taught include: History of modern art, Plastic models and prototypes, Wooden models and prototypes, Metal models and prototypes, Advanced laboratory in vitreous technologies, Ergonomics and biomechanics laboratory, Basic virtual modeling, Character design, Project management, Designgeometry, Technical and conceptual drawing and Social design/ecodesign laboratory.• Create a document with diverse practical exercises tailored to different subjects, fostering hands-on learning and student engagement.• Organize, plan, and supervise the cycle of conferences "Current Design Trends" held at the UVM Puebla from August to November 2018. The event featured 6 speakers and drew an attendance of at least 100 people.▪ Successfully executed the conferences within a limited budget, leveraging the support of a group of 10 students from the last semesters.▪ Ensured seamless logistics and coordination, resulting in a well-received event that provided valuable insights into current design trends. Show less

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  AlanU Toys

  Jun 2018 - now

  Desinger

  • Design and manufacture custom Funko Pop figures, catering to the unique preferences and requests of customers.▪ Created and developed the brand's corporate identity, establishing a recognizable and cohesive visual presence.▪ Managed and supervised social media platforms, utilizing effective strategies to engage and grow the brand's online community.▪ Oversaw sales management on platforms such as Mercado Libre and social networks, implementing strategies to maximize reach and conversions.▪ Managed and maintained the brand's website and online store, ensuring a user-friendly experience and efficient order fulfillment.▪ Created and executed a comprehensive digital marketing strategy, including market analysis, cost analysis at national and international levels, and campaigns utilizing Google Ads and Meta Business Suite.▪ Developed content and promotional materials that effectively showcased the brand's products and values.▪ Strategized and planned content for social media platforms, consistently delivering engaging and relevant posts to increase brand awareness and customer engagement.▪ Achieved significant sales success, with over 400 personalized figures sold to customers around the world. Show less

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  UDES Universidad

  Feb 2019 - Jul 2023

  Professor

  • Teach classes on a range of subjects within the industrial design degree, including: Models and prototypes, Appliance design workshop, 3D space design laboratory, Plastic material handling, Prototype development, 2D digital drawing laboratory, Industrial drawing, Advanced drawing techniques and Product development.• Design comprehensive didactic planning, course content, activities, and evaluations, ensuring alignment with learning objectives and industry standards.• Organize, plan, and supervise key projects and initiatives:▪ Led the ExpoUDES project for the models and prototypes groups during the February - June 2019 semester.▪ Led the ExpoUDES project for the 3D space design laboratory group during the August - December 2021 semester.• Collaborate with the collegiate of the industrial design degree, contributing to various activities:▪ Provided support in monitoring student enrollment and withdrawals.▪ Assisted in planning the UDiseño 8th event, which featured 3 conferences and 2 workshops.◦ Conducted extensive coordination and logistics management to ensure the successful execution of the conferences and workshops.◦ Collaborated with guest speakers and workshop facilitators to develop engaging and informative sessions.◦ Received positive feedback from participants for the high quality and relevance of the event.▪ Participated in the redesign of career study plans to enhance curriculum effectiveness.▪ Demonstrated expertise in fostering student engagement, facilitating learning, and promoting the application of design principles through practical projects and activities. Show less

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  Instituto Oriente de Puebla, A.C.

  Jan 2020 - Jul 2020

  High School Professor

  • Teaching at high school• Create the syllabus, the content of the courses, activities and evaluations.• Subjects taught: drawing 2

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  Sushi Bay Cholula

  Jan 2021 - Oct 2021

  Digital marketing supervisor

  ▪ Created and developed the brand's corporate identity, establishing a recognizable and cohesive visual presence.▪ Managed and supervised social media platforms, utilizing effective strategies to engage and grow the brand's online community.▪ Created and executed a comprehensive digital marketing strategy, including market analysis, cost analysis at national and international levels, and campaigns utilizing Google Ads and Meta Business Suite.▪ Developed content and promotional materials that effectively showcased the brand's products and values.▪ Strategized and planned content for social media platforms, consistently delivering engaging and relevant posts to increase brand awareness and customer engagement. Show less

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  Unarte Universidad del Arte de Puebla

  Aug 2021 - May 2023

  Professor

  • Teach and facilitate the course of metal worksmith.• Develop and design comprehensive course content and activities, tailored to meet the learning objectives and needs of the students.• Utilize effective instructional strategies to engage learners and promote a collaborative learning environment.• Provide guidance and feedback to students, ensuring their understanding and mastery of concepts and techniques.

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  Vanguardia Académica

  Jan 2022 - Oct 2023

  Professor

  • Teach and facilitate online courses on AutoCAD 2D and 3D for a total of 150 young people and adults.• Develop and design comprehensive course content and activities, tailored to meet the learning objectives and needs of the students.• Utilize effective instructional strategies to engage learners and promote a collaborative learning environment.• Provide guidance and feedback to students, ensuring their understanding and mastery of AutoCAD concepts and techniques.• Stay updated with the latest industry trends and advancements in AutoCAD, integrating them into the course curriculum. Show less

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  Duala Maquinaria

  Jul 2023 - now

  Coordinar y asegurar el correcto funcionamiento diario de la sucursal, tanto en la gestión comercial como administrativa, garantizando el cumplimiento de los objetivos estratégicos.Dirigir, motivar y desarrollar al equipo de ventas, ecommerce, taller y operaciones, promoviendo iniciativas para reducir la rotación de personal y fomentando un ambiente de trabajo positivo y colaborativo.Asegurar la disponibilidad constante de stock de refacciones y maquinaria, supervisando el control de inventarios y anticipando necesidades futuras para evitar desabastecimientos. Implementar estrategias para incrementar el número de SKUs disponibles, optimizando la oferta de productos y servicios.Coordinar pagos a proveedores, gestionar la nómina y crear flujos mensuales de caja para asegurar una operación financiera saludable. Monitorear y ajustar el desempeño financiero para cumplir con los objetivos de rentabilidad.Mantener relaciones sólidas y productivas con proveedores, negociando condiciones favorables para garantizar el abastecimiento oportuno de productos y servicios esenciales. Asegurar una excelente atención al cliente, resolviendo de manera eficiente quejas y consultas, para fortalecer la fidelidad del cliente.Revisar y analizar los resultados de las diferentes áreas (ecommerce, rentas, ventas, taller) mediante KPIs clave, proponiendo mejoras y ajustes para maximizar el rendimiento y cumplir con los objetivos generales.Desarrollar y ejecutar estrategias para la expansión de la empresa, incluyendo la apertura de nuevos canales de venta y marketplaces, aumentando la presencia digital y física de la empresa.Implementar y asegurar el cumplimiento de prácticas éticas y sostenibles, logrando la certificación de Empresa Socialmente Responsable por primera vez en la sucursal.Garantizar que la sucursal cumpla con todas las normativas locales y las políticas internas de la empresa, manteniendo altos estándares de calidad en todas las operaciones. Show less Desarrollar e implementar estrategias comerciales para aumentar las ventas de maquinaria ligera en canales tradicionales y digitales.Gestionar y liderar al equipo de ventas, garantizando el cumplimiento de los objetivos comerciales y el crecimiento en la cuota de mercado.Identificar oportunidades de expansión, incluyendo asociaciones estratégicas y nuevos mercados.Mantener relaciones sólidas y productivas con clientes existentes, garantizando su satisfacción y fomentando la lealtad a la marca.Supervisar la gestión del inventario de los diferentes productos para los distintos canales.Crear informes de ventas, marketing y finanzas para identificar oportunidades de mejora y maximizar el crecimiento del negocio.Coordinar con el equipo de marketing la creación de contenido y campañas en plataformas digitales.Gestionar el uso eficaz del CRM para optimizar las relaciones con clientes y mejorar la eficiencia del equipo de ventas.Proponer nuevas iniciativas, garantizando el cumplimiento de plazos y metas.Colaborar con otros departamentos para optimizar la experiencia del cliente y garantizar una entrega eficiente.Participar activamente en ferias comerciales y eventos del sector, promoviendo los productos y ampliando la red de contactos. Show less Desarrollar y ejecutar estrategias de marketing digital y promociones específicas para el sector de maquinaria ligera, con el objetivo de impulsar el tráfico y las conversiones en el sitio web de comercio electrónico.Gestionar y actualizar el catálogo de productos en línea, asegurándome de que los equipos y maquinaria estén correctamente categorizados, etiquetados y con información técnica precisa.Supervisar la gestión del inventario y la logística de los pedidos para garantizar una entrega puntual y eficiente.Analizar y utilizar datos y métricas clave relacionadas con maquinaria ligera para identificar oportunidades de mejora en el desempeño del sitio web y llevar a cabo acciones correctivas.Colaborar estrechamente con otros departamentos, como ventas, servicio al cliente y técnicos, para garantizar una experiencia de compra y servicio integral y coherente en línea y fuera de línea.Investigar y estar al tanto de las últimas tendencias y prácticas en comercio electrónico, especialmente en el ámbito de maquinaria y equipos industriales, para proponer nuevas iniciativas y abrir nuevos canales de venta en línea. Show less

  • Gerente general

    Apr 2024 - now

  • Gerente comercial

    Feb 2024 - Apr 2024

  • Coordinador de Marketing & Ecommerce

    Jul 2023 - Jan 2024