Peter Chapman

Experience

• 

  British Army

  Jan 1993 - Jan 1999

  Captain

  Platoon Commander in Germany, Bosnia and Canada, then recruit training and staff roles in the UK and Northern Ireland.

• 

  Procter & Gamble

  Jan 1999 - Jul 2008

  Worked in a series of sales and marketing roles:- Customer Business Development Controller for Coop and NISA, Harrogate- Market Strategy and NPD Planning Controller, Pringles Europe, Geneva- Commercial Marketing Manager, Pampers Wipes and NPD Europe, Geneva - Brand Manager and Business leader, Pampers Wipes and NPD, London- Business Development Manager Snacks, Sainsburys team, London

  • Sales & Marketing

    Jan 1999 - Jul 2008

  • Sales Manager

    Jan 1999 - Jan 2008
• 

  Coca-Cola Enterprises

  Sept 2008 - Sept 2010

  Head of Grocery Shopper Marketing

  Responsible for the Shopper Strategy and instore activation plans in the grocery channel.Highlight of the role was inspiring and delivering a virtual store capability for CCE, a first for the global Coke system.

• 

  Kinetic Consulting Ltd

  Aug 2010 - May 2014

  Managing Director

  Co-founder of the Kinetic Consulting business, and leader of the sales and marketing business unit. The focus was primarily on helping clients to 'bring their brands to life instore' and this was achieved through the use of shopper marketing, category vision and virtual reality expertise at both the strategic and tactical level.

• 

  The Sellex Company Ltd

  May 2014 - Dec 2022

  Director of Consulting

  Established a strong reputation in Category Strategy, Sales Strategy, Revenue Growth Management and Sales Capability support for a wide range of clients. Clients included Coca-Cola, Diageo, JTI and Berghaus and work was centred in Europe but spread to the USA, Middle East, Africa and Asia.

• 

  Anytime Fitness Croxley Park

  Jun 2017 - now

  Franchisee

  Co-owner and Franchisee of the flagship Anytime Fitness club in Watford.

• 

  Quantic

  Feb 2023 - now

  Director of Consulting

  Quantic is an independent commercial consultancy. We help consumer-driven businesses perform better and grow responsibly. We do it by being focused, capable and connected.