Suzanne Konigsberg

Experience

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  Independent Marketing Consultant

  Jan 2002 - Apr 2013

  Growth Marketing, Marketing Communications, Product Marketing

  Independent Marketing Consultant for a variety of companies. Sample companies include Microsoft/FAST Search and Transfer, Everyday Solutions, The Other Agency, Hebrew College/Jewish Family and Life, EF International Language Schools. •Created and executed results-driven, integrated, marketing plans, programs and budgets increasing lead generation by 35% with targeted campaigns utilizing a multi-channel marketing mix of SEM, SEO, PPC, display, email, social media, webinars, print and direct mail campaigns. •Led an all-encompassing corporate re-branding initiative to update, refresh and re-position company offerings. •Developed a new revenue generating stream with the launch of an ecommerce, consumer-based product. Defined the product offering, conducted market research, wrote the product requirements and developed the go to market strategy. Project managed the implementation of the product and managed the external ad agency in the creation of the accompanying website. •Launched a new corporate website to expedite sales and drive online leads. Created a new look and feel, planned the information architecture and wireframes, rewrote web pages, created and executed a content plan. •Wrote content such as case studies, data sheets, whitepapers, emails, landing pages, website copy, product presentations,and product videos to be utilized on the web and in marketing campaigns to drive leads and sales..•Created the company's social media presence on LinkedIn, Facebook and Twitter to expand marketing reach. •Tracked and analyzed campaign results utilizing salesforce.com,Google Analytics and Bing. Optimized campaigns as needed. •Defined and implemented a lead scoring and lead management process to track, measure and analyze leads in the sales funnel and marketing campaign success.•Managed the marketing budget and external vendors. Show less

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  Stratus Technologies

  May 2013 - Apr 2016

  Product Marketing

  Global Product Marketing responsibilities for all product lines which include cloud, software and hardware solutions:•Created messaging, content and wrote a wide variety of marketing materials for many different verticals and personas. Directed the creative execution of these materials.•Created and executed go-to-market strategies and managed product launches that resulted in a 50% increase in sales in a two year period. •Composed customer-centric, differentiated, value propositions, messaging, positioning, buyer personas and content plans to drive overall marketing strategy for demand generation, marketing communications, web content and product collateral. •Authored product collateral, presentations, ads, sales and partner enablement content and training materials, website content, customer case studies and testimonials, whitepapers, webinars, videos, tradeshow content, product announcements and newsletters to increase sales, decrease the sales cycle and attract and retain partners. •Spearheaded joint marketing partnerships with solution partners to integrate product offerings into one cohesive solution for further market penetration. •Communicated new product offerings to internal and external audiences. •Launched a new cloud based product that has resulted in several proof of concepts with enterprise organizations.•Developed interactive, online training modules to educate sales and partners, qualify partners and expedite sales. •Conducted qualitative and quantitative market research and competitive analysis and met with cutomers to gain insights to inform decision-making. Show less

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  PAREXEL

  Jan 2016 - Jan 2018

  Product Marketing, Growth, Marketing, Marketing Communications

  Marketing lead for two lines of business. Work cross-functionally in a global environment. Created messaging and positioning, marketing programs, content, sales enablement, communications, events, branding and thought leadership initiatives. Manage internal teams and a multitude of vendors in the execution of these initiatives.Positioning, Messaging, Thought Leadership:•Rolled-out an all-encompassing new company-wide branding initiative. •Created new corporate and product positioning of company services.•Planned and executued on event strategy. •Create messaging, positioning and collateral.•Produce sales enablement materials and deliver sales training.•Create thought leadership programs and digital platforms consisting of videos, webinars and articles amplified with paid and owned social that have surpassed benchmarks by 40%.Demand Generation: •Plan and manage comprehensive marketing programs driving over $62M in new revenue. •Launched a first of its kind content portal and blog that drove over 1k+ registrations in six months. The portal was replicated by every business unit within the company. •Create lead generating campaigns utilizing a marketing mix of display ads, paid and owned social, paid search, SEO, email and 3rd party partnerships with industry publishers.Financial Responsibilities:Manage marketing budgets, forecasts, accruals and financial reporting. Show less

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  Nuance Communications, Healthcare Division, a Microsoft Company

  Jan 2020 - now

  Director of Product Marketing

  Product marketing lead for DAX Copilot, an AI-powered, KLAS and Stevie award-winning clinical application solution that's transforming healthcare.

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  Microsoft

  Aug 2023 - now

  Director of Product Marketing, Healthcare AI

  Product marketing lead for DAX Copilot, an AI-powered, KLAS and Stevie award-winning clinical application solution that's transforming healthcare.