Raquel Selem

Experience

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  Petrobras

  Jun 2008 - Feb 2009

  Design Internship
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  Packaging Brands

  Feb 2009 - May 2009

  Packaging Designer
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  Network Eventos

  May 2009 - Apr 2011

  Designer
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  Pierre Fabre Group

  Apr 2011 - Jul 2022

  Global pharmaceutical company present in 43 countries. Second dermo-cosmetic laboratory on the world market.Responsible for the strategic evolution of the design area, I implemented the first area of "Strategic Design and Innovation Projects" at Pierre Fabre.Among my responsibilities and achievements, I highlight:• Leadership of the design team responsible for the development of branding projects, campaigns and packaging for the brands Eau Thermale Avène, Darrow Dermocosméticos and Ducray.• Implementation of multi-brand strategic planning of merchandising and medical campaigns, resulting in a financial optimization of 12% with standardized production;• Structuring and agile management of projects with multidisciplinary teams for product innovation, campaigns and packaging of high strategic impact, such as the renewal of Actine, a leading product in the largest segment of the dermo-cosmetic market, relaunched in 2022;• Structuring of consumer research and agile prototyping for testing.• Implementation of the Darrow brand innovation program, promoting co-development between internal teams and skincare consumers with a focus on new products and digital strategy;• Structuring and leading competitive intelligence workshops under design thinking methodology to create product and campaign concepts. Show less Responsible for the structuring and management of the organization's first Design department, in charge of the branding strategies, campaigns and packaging projects for the 3 dermocosmetic brands of the group in Brazil: Eau Thermale Avène, Darrow Dermocosmetics and Ducray. Among my responsibilities and achievements, I highlight:• Leadership of the design team responsible for the development of branding projects, campaigns and packaging;• Implementation of the annual retroplanning of campaigns, covering from the development stage to the delivery, resulting in 100% of the campaigns materials delivered on the storage according to the supply deadline;• Development of strategic visibility projects at point of sale to strengthen branding and boost sellout • Development of Key Visual, merchandising materials and medical advertisement ;• Implementation of the annual retroplanning of packaging based on key dates of Legal approval at ANVISA;• Packaging development involving marketing research, visual design and concept defense. Show less

  • Innovation Project and Design Manager

    Jul 2020 - Jul 2022

  • Design Manager

    Apr 2011 - Jun 2020
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  Ancar Ivanhoe

  Jul 2022 - Jan 2024

  Innovation Strategy Manager

  Pioneer company in the shopping mall segment in Brazil with a portfolio of 25 malls present in the 5 regional offices.Responsible for the corporate innovation strategy with the mission of Growth the scale of innovation projects across the company, structuring new business models through open innovation and implementing Intrapreneurial innovation programs to spread the culture of innovation.Among my responsibilities and achievements, I highlight:• Structuring of design thinking and agile methodologies workshops involving 250 employees across the company, resulting in the growth of +200% of new innovation projects in line with the company strategy;• Implementation of Intrapreneurial innovation programs resulting in the growth of +120% of employees engaged in innovation projects in a period of 1 year;• Implementation of new business models with startups through open innovation, including the first profitable model outside the core business with rollout to 15 malls.• Implementation of the central system of innovation KPIs, generating autonomy for all areas of the company;• Growth of IVR (Innovation Velocity Ratio), GPTW metric to measure the level of organizational speed and agility. Show less

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  ThinkIN Agile Marketing & Design

  Jan 2024 - Aug 2024

  Founder

  Consultancy specialized in marketing, design, and innovation strategyResponsible for structuring the business model, service portfolio, planning and leadership of new marketing, design and innovation projects:• Structuring and development of marketing and design projects, working from strategy to delivery of the final solution;• Responsible for the defense and validation of projects with clients;• Planning and leading innovation workshops combining design thinking and agile methodology in order to develop culture and new business solutions within organizations. Show less

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  Aché Laboratórios

  Apr 2024 - now

  Sr. Product Development Manager | Innovation | Probiotics & Gut health

  Responsible for the pipeline strategy of the VMS and Gut/Probiotic brands within the MIP business unit. Brands: Protena, Fisioton, Sintocalmy, Prohn, Prolive, Colidis, Provance and Biozinc.- Implementation of the 5-year innovation plan to growth and expand territories of VMS and GUT/Probotics brands in the short, medium and long term.- Structuring of the RACI matrix to map the entire product development journey involving other areas of the company, definition of deliverables and packaging retroplanning, aiming to meet launch deadlines according to the marketing plan.- Financial planning of new products, pricing strategy and forecast to guarantee the competitiveness and performance of the launch within a 5-year horizon.- Structuring research and medical board to create new product hypotheses and concept validation.- Development of packaging, aiming to strengthen branding and strategic communication for competitive differentiation. Show less