Kimon Phitidis

Experience

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  Gentech (Altron Group)

  Feb 1995 - Mar 1996

  Brand Manager
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  Meropa Communications

  Mar 1996 - Dec 1998

  Senior Consultant

  Highlights* Advised the National Economic Development and Labour Council (NEDLAC) on communications to support the implementation of the new Labour Relations Act (LRA) and other significant new social and labour legislation. * Managed the communications for Rolls-Royce plc during its bid to secure the engines contract for the then proposed new fleet of South African Airways 747-400s.* Advised PPC on its positioning as the cement cartel was disbanded and the company had to market the corporate brand for the first time. Also managed the PR for the launch of SureBuild, the first branded cement product to be launched in South Africa.* Structured the campaign to support Iscor’s corporate social investment programme. The programme focused on education, and was run in partnership with media, NGO’s and Government.* Advised the South African office of the European Union on raising the profile of its development work in South Africa.* Proposed and managed the PR campaign to support all 14 SAB beverage brands. Show less

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  Brunswick

  Jan 1998 - Dec 2001

  Senior Associate

  Highlights: * Standard Bank: the communications campaign for the defence against the Nedbank bid.* Secondment to British Airways as media officer in London at the time of the Concorde relaunch and crisis communication following the events of 9/11.* Ongoing advice to Rolls-Royce plc on corporate and financial communications in both South Africa and the UK. * Advised the World Bank (Washington) on the communications strategy for a development project in the mining industry.

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  Independent Communications Consultant

  Jan 2002 - Mar 2003

  Independent Communications Consultant

  Highlighs* Communications Project Manager for the “Greening the World Summit on Sustainable Development Initiative * Communications project manager for the South African Responsible Tourism campaign* Communications consultancy and implementation work for: Accenture, The Free Market Foundation and the International Policy Network (London and Washington offices).

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  Social Innovations

  Mar 2003 - now

  MD

  Social Innovations improves the learning outcomes of children in no or low fee public schools. Schools are under pressure from the Department of Basic Education to deliver the curriculum. We don’t get in the way. Rather we offer sustained, branded programmes to supplement the learning that happens at school.It’s about building stronger bridges at times of academic transition, bringing fun and informal learning opportunities to school, and making good use of the time and space around the school day. It’s about the core school and the after school programmes working together. It’s about two parts making a greater whole. An independent evaluation has found that learners in our after school programmes improve their academic results while developing confidence, independence and a positive attitude to learning. Show less