Experience

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  Apple imc south africa

  May 2007 - Feb 2008

  Pr (managed the seed unit program)

  Responsible for the implementation and development of the company seed unit/journalist relations program as well as the communication of the brand, it’s principles and news to our database of technology and related journalists. This involved establishing relationships with various journalists and identifying potential brand ambassadors and providing them with Mac and Nintendo product information with the ultimate goal of gaining coverage in both written and broadcast media.I was tasked with being the brand media representative for the organisation; this involved various press and TV interviews. I was also part of the team involved in the organisation and running of launch events for the various products launched by the Core Group during my term including the national launch of Nintendo back into the S.A. market. This included the planning and running of events, ensuring media buy in and tracking ensuing coverage in the media. Show less

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  Fine | an ipg health associate company

  Jan 2009 - now

  Meg’s understanding of the importance of identity and brand originated at Apple in marketing and communications.As the F/NE conceptual storyteller, Meg has a strong grasp of the ‘power of the human story’ in accessing people’s hearts and minds to effect behaviour change and create alignment around common purpose and values.Meg’s effusive energy and disruptive thinking style enables her to galvanise people to successfully deliver large-scale, global change programmes – she makes large companies feel like connected communities through the power of hope and imagination. Show less I am currently employed as a Brand Strategist for Fine Healthcare and Fine Group. Duties involve providing strategic communication insights and brand development for various clients. My main accounts are Discovery Health, were I am responsible for all communication to the healthcare professional audience as well the management of the Reckitt Benckiser Global account which entails interaction with the business on a global level including advising the client on various internal communication issues. Show less

  • Strategy Director

    Apr 2009 - now

  • Senior Brand Strategist

    Jan 2009 - now