Jennifer Chen

Experience

• 

  The University of Texas at Austin

  May 2009 - Aug 2009

  Returning Orientation Advisor
• 

  General Mills

  Jun 2010 - Aug 2010

  Summer Business Management Associate Intern
• 

  General Mills

  Aug 2011 - Oct 2014

  Provide analytical support and expertise for the Frozen and Meals portfolio to Ahold USA which was the largest customer in the Eastern region. Assess category and industry trends to make recommendations on merchandising, pricing, and promotion to drive overall category sales. Led category review process as the category captain at Spartan Stores. Also provided sales and promotion analytics to support day-to-day and annual planning for Spartan and Southeastern Grocers. Sales management support for Giant Eagle and Southern Geo Team. Utilized business dynamics and analytical tools to provide solution-based insights to influence both internal and external decision makers.

  • Business Category Associate

    Nov 2013 - Oct 2014

  • Business Planning Associate

    Sept 2012 - Oct 2013

  • Business Management Associate

    Aug 2011 - Sept 2012
• 

  Southern Glazer's Wine & Spirits

  Nov 2014 - Aug 2016

  Trade Development Manager - Wine

  Developed wine category plans for the client, Twin Liquors, to drive sales and improve customer experience through store clustering, planograms, business reviews, and more. Worked with internal sales team to create insight-driven sales stories to increase distribution for our wine vendors.

• 

  Nielsen

  Sept 2016 - Jul 2018

  Client Manager

  Served as the on-site consultant for Whole Foods Market by advising on the capabilities of market research and identified tailored solutions from Nielsen’s cross-functional partners. Collaborated with client teams to provide insights and thought leadership for category planning that included pricing strategy, assortment recommendations, and competitive analysis.

• 

  Ste. Michelle Wine Estates

  Jul 2018 - Nov 2022

  Develop channel strategy, communicate strategic initiatives, forecast risks/opportunities, and support capability development of the West Region sales organization. Provide reporting and insights that result in continued growth for Ste Michelle, with focus on the flagship brand Chateau Ste Michelle (CSM). Collaborate with the brand marketing team to evaluate performance and provide recommendations for continuous improvement and evolve strategy. Analyze data from industry and consumer trends to create actionable insights for pricing, product, promotion, and placement for retail partners. Collaborate with internal and external stakeholders to drive growth for the wine category and Ste Michelle’s portfolio.

  • Business Development Director

    Jan 2022 - Nov 2022

  • Senior Manager, Insights & Analytics

    May 2020 - Jan 2022

  • Category Manager

    Jul 2018 - May 2020
• 

  Nestlé

  Dec 2022 - now

  Market Insights Manager