
Timeline
About me
Behavioral Design, Public Health, Digital
Education

Brunel university london
1999 - 2003Bachelor's degree geography 1st
Queen mary, u. of london
2003 - 2007Doctor of philosophy (ph.d.) health geographyMixed method research studying the modern pattern of rickets in London
Experience

Nhs
Jan 2008 - Aug 2009Public health manager - nhs wandsworth• Developed an experimental approach to immunization behaviors using social marketing and evidence-based insights from the UK and abroad• Delivered 15% improvement in MMR and primary immunization uptake rates, moving NHS Wandsworth was from bottom to top quartile for national-graded performance • Featured in the NHS London Good Practice Guide for improving uptake of childhood immunizations

King's college london
Sept 2009 - Sept 2013Research associate - department of primary care & public health• Part of a multi-disciplinary team investigating enhancements to the UK’s organ donation strategy • Findings from the program were used to inform the NHS 2020 organ donation strategy. • Led design of systematic reviews, and conducting and analysing qualitative and quantitative data • Presented to academic publications, MPs, funders, policy makers and third sector organisations and international conferences.

Wandsworth borough council
Oct 2013 - Mar 2016Public health lead - long term conditions• Led public health strategy for long-term conditions (including Cancer, Cardiovascular disease, Diabetes) for the Wandsworth borough region in London• Obtained financial commitment from elected members and senior executives in order to deliver multiple high-profile health behavior change interventions, including Cancer, Diabetes• Developed ‘pop up shop’ concept to deliver health interventions in high traffic areas (such as malls). Featured in UK Commissioning Guidance for Cancer as an innovative example of behavior change • Led the 2016 Annual Public Health Report for Wandsworth borough, London on Diabetes. Show less

Bupa
Apr 2016 - Jun 2020Designed global behavioural science and research strategy for UK and key international marketsLed application of behavioural science to new digital and in-person health servicesDesigned multiple health interventions for internal population with measurable P&L impact – including uptake of flu vaccinations, reduced high-cost branded drug prescriptionsManaged research partnerships with University College London and London School of Economics Advised Fortune 500 companies on wellbeing proposition design to increase utilisation and engagement Show less
Head of Research and Behavioural Insights
Oct 2017 - Jun 2020Senior Public Health Advisor
Apr 2016 - Oct 2017

Premera blue cross
Jun 2020 - Jun 2021Senior product strategistDeveloped range of new market strategies to drive uptake of virtual care offerings, including flagship ‘MyCare’ digital front doorEstablished behavioural science capabilities, leveraging expertise in product design, user experience and marketing functionsProvided strategic expertise on public health to widen service capabilities for underserved minority populations

Lyn health
Jan 2021 - Mar 2022Head of behavioral scienceFounding member of Lyn health, a start up to improve management of multiple chronic conditions Lead design and development of patient experience, covering product design and clinical providers, to embed clinical research into frontline care Identified and applied key academic evidence to the care model design and KPIs to measure patient outcomes Designed and executed pilot program, scored NPS 70/ CSAT 90, and leveraged as part of series-A funding round

Fwd insurance
May 2022 - Aug 2023Behavioural health specialist
Lirio
Aug 2023 - nowVice president behavioral design
Licenses & Certifications
%20England.webp)
Mental health first aider
Mental health first aid (mhfa) englandMar 2016
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