Sarah Deedat

Sarah deedat

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location of Sarah DeedatBellevue, Washington, United States
Phone number of Sarah Deedat+91 xxxx xxxxx
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  • Timeline

    Jan 2008 - Aug 2009

    Public Health Manager - NHS Wandsworth

    NHS
    Sept 2009 - Sept 2013

    Research Associate - Department of Primary Care & Public Health

    King's College London
    Oct 2013 - Mar 2016

    Public Health Lead - Long Term Conditions

    Wandsworth Borough Council
    Apr 2016 - Jun 2020

    Head of Research and Behavioural Insights

    Bupa
    London, United Kingdom
    Jun 2020 - Jun 2021

    Senior Product Strategist

    Premera Blue Cross
    Jan 2021 - Mar 2022

    Head of Behavioral Science

    Lyn Health
    May 2022 - Aug 2023

    Behavioural Health Specialist

    FWD Insurance
    Current Company
    Aug 2023 - now

    Vice President Behavioral Design

    Lirio
  • About me

    Behavioral Design, Public Health, Digital

  • Education

    • Brunel university london

      1999 - 2003
      Bachelor's degree geography 1st
    • Queen mary, u. of london

      2003 - 2007
      Doctor of philosophy (ph.d.) health geography

      Mixed method research studying the modern pattern of rickets in London

  • Experience

    • Nhs

      Jan 2008 - Aug 2009
      Public health manager - nhs wandsworth

      • Developed an experimental approach to immunization behaviors using social marketing and evidence-based insights from the UK and abroad• Delivered 15% improvement in MMR and primary immunization uptake rates, moving NHS Wandsworth was from bottom to top quartile for national-graded performance • Featured in the NHS London Good Practice Guide for improving uptake of childhood immunizations

    • King's college london

      Sept 2009 - Sept 2013
      Research associate - department of primary care & public health

      • Part of a multi-disciplinary team investigating enhancements to the UK’s organ donation strategy • Findings from the program were used to inform the NHS 2020 organ donation strategy. • Led design of systematic reviews, and conducting and analysing qualitative and quantitative data • Presented to academic publications, MPs, funders, policy makers and third sector organisations and international conferences.

    • Wandsworth borough council

      Oct 2013 - Mar 2016
      Public health lead - long term conditions

      • Led public health strategy for long-term conditions (including Cancer, Cardiovascular disease, Diabetes) for the Wandsworth borough region in London• Obtained financial commitment from elected members and senior executives in order to deliver multiple high-profile health behavior change interventions, including Cancer, Diabetes• Developed ‘pop up shop’ concept to deliver health interventions in high traffic areas (such as malls). Featured in UK Commissioning Guidance for Cancer as an innovative example of behavior change • Led the 2016 Annual Public Health Report for Wandsworth borough, London on Diabetes. Show less

    • Bupa

      Apr 2016 - Jun 2020

      Designed global behavioural science and research strategy for UK and key international marketsLed application of behavioural science to new digital and in-person health servicesDesigned multiple health interventions for internal population with measurable P&L impact – including uptake of flu vaccinations, reduced high-cost branded drug prescriptionsManaged research partnerships with University College London and London School of Economics Advised Fortune 500 companies on wellbeing proposition design to increase utilisation and engagement Show less

      • Head of Research and Behavioural Insights

        Oct 2017 - Jun 2020
      • Senior Public Health Advisor

        Apr 2016 - Oct 2017
    • Premera blue cross

      Jun 2020 - Jun 2021
      Senior product strategist

      Developed range of new market strategies to drive uptake of virtual care offerings, including flagship ‘MyCare’ digital front doorEstablished behavioural science capabilities, leveraging expertise in product design, user experience and marketing functionsProvided strategic expertise on public health to widen service capabilities for underserved minority populations

    • Lyn health

      Jan 2021 - Mar 2022
      Head of behavioral science

      Founding member of Lyn health, a start up to improve management of multiple chronic conditions Lead design and development of patient experience, covering product design and clinical providers, to embed clinical research into frontline care Identified and applied key academic evidence to the care model design and KPIs to measure patient outcomes Designed and executed pilot program, scored NPS 70/ CSAT 90, and leveraged as part of series-A funding round

    • Fwd insurance

      May 2022 - Aug 2023
      Behavioural health specialist
    • Lirio

      Aug 2023 - now
      Vice president behavioral design
  • Licenses & Certifications

    • Mental health first aider

      Mental health first aid (mhfa) england
      Mar 2016