Elok Mutiaraningtyas

Experience

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  Educational Institution

  Jan 2017 - Jan 2019

  Freelance Designer

  • Designed from concept to execution for exhibition set (Stand, Banner, Flyer, Product Packaging) for UNNES's Annual Student Exhibition Project 2017 and designed the product packaging for the same event at 2018 & 2019• Current Project: on demand illustrator

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  Grasia Hotel & Convention

  Jan 2017 - Jan 2017

  Ass. Chef de Partie - Pastry
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  Ruangguru

  May 2019 - Jan 2025

  Key Responsibilities:• Calculate, plan, & monitor supply and demand to manage business profit and cost effectively• Conduct market & competitor intelligence to maximize market share• Analyzed user behavior to optimize key metrics such as conversion rate, renewal rate, and customer lifetime value• Provide monitoring dashboard for stakeholder & upper management decision makingResulting:• Prakerja Team : Achieved #1 market share on Prakerja by regularly track & monitor courses supply-demand, occupancy & competitive analysis• Bootcamp Team : Increased 46,4% product performance from CvR dropped to 3.33% & ROI 2.02x to CvR 50% & ROI 15x within 2 month by root cause some issues such as market & competitor analysis, identify some issue such as leads targeting to get the right marketing strategy, enhance brand credibility to reduce "no reason" rejection. • Test Prep Team : Increased CASN bimbel revenue 12x within a quarter by plan and execute comprehensive market research studies, conjoint analysis & pricing analysis using Van Westendorp Price Sensitivity Meters• Operations Team : Increased work efficiency up to 75% by creating an automation tracker & dashboard from a large dataset, helped upper management on making business decisions quickly and helped operational team on reducing issues caused by human errors, reducing man hour from needs 1 month to completed the task to it can be completed within a week, and reducing man power from it needs to be done by more than 3 people to 1 people Show less Conduct A/B testing experiments on sales strategies. This role was critical to testing recommendations proposed by the QA team / Sales support team, resulting:• 1.5% increasement in conversion rate (CvR) by performing A/B testing to analyze which optimal number of lead assignments that drive the highest conversion rates.• 4% increasement in CvR and a 10% reduction in rejection rates within a month by evaluating 2 sales frameworks for renewal users and new active users.• 33% reduction in "no responses after call" issue within a month by developing a comprehensive sales framework for chat-to-call agents to streamline the sales process and enhance customer engagement. Show less

  • Business Operations - Strategy & Analytics

    Mar 2023 - Jan 2025

  • Quality Assurance - Outbound Sales

    Jan 2022 - Feb 2023

  • Quality Assurance - Sales A/B Testing Experiment Project

    Mar 2021 - Dec 2021

  • Education Consultant

    May 2019 - Feb 2021
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  GoTo Group

  Jan 2025 - Apr 2025

  Strategic Operations Analyst, S&P

  • Provided and maintained queries, dashboards, and monitoring trackers to support daily business operational analysis• Designed experimentation related to supply (merchant & driver allocation) to improve business health metrics funnel• Reporting to Operations Manager & Product Manager for product & project experimentation analysis & monitoring the result