María Camila Duran Escalante

Experience

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  Vicepresidencia de la República de Colombia

  Feb 2005 - Jun 2005

  Intern- Observatorio de Minas Antipersona

  4 Months Internship where I got to work in the MRE (Mine Risk Education) component.

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  Yale University

  Jun 2005 - Sept 2005

  Field Researcher

  Recollection of field information for armed confilct investigation.Interviewing former combatants of the colombian conflict.

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  UNHCR

  Jul 2006 - Dec 2006

  Profesional de Apoyo PIU - Plan Integral Unico de Atención a la Población Desplazada - Santander

  Support the Housing Committee of PIUPlanning 2007 Action PlanSupport General Tasks of PIU

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  GNI Latinoamerica

  Mar 2007 - May 2009

  Information Analyst - Communications Strategist

  Media AnalysisAnalyze written media and news related to an specific projectEstablish patterns of behavior visible in the mediaAssessing performance of CEO and key communicators

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  Inventio.lab

  Aug 2008 - Mar 2009

  External Consultant

  External Consultant for developing political communication strategies.Elaborate a message folder for the Vice-president of Colombia.

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  Educaedu

  Jun 2010 - Jan 2012

  Write and Edit content for the WebsiteContact with written and online mediaQA Tests for new products of the web page.SMO - Social Marketing OptimizationSEO – Search Engine Optimization.QA for contents uploaded in the page. Responsible of updating the activity of Educaedu´s Communities on Facebook; Responsible for the Blog in Spanish. Design of strategies for the corporate brand.

  • Content Manager Colombia - QA Content for Latin America

    Nov 2009 - Jan 2012

  • Community Manager Sites en Español

    Jun 2010 - Dec 2010
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  EXPANISH

  Jan 2012 - Jul 2012

  Admissions Advisor

  Manage Students enquirys.PR and Marketing tasksSocial Media Optimization

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  1990mcs

  Nov 2012 - Feb 2013

  Becaria Comunicaciones

  Clipping for clientsStrategic Communications Proposal DesignStablish public and private speeches for clientsAnalyze media environmentNews Intelligence

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  Intercom Empresas

  May 2013 - Sept 2015

  Web Content Manager

  Digital Content Manager for Colombia websitesWeb Content CreationNewsletters, communication with clientsDigital PR and CRM for Colombia´s sitesSEO optimization

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  Elabs Consulting SL

  Jan 2014 - Sept 2016

  Online/Digital Marketing Consultant

  SEO Team LeadSEO/SEM Projects overviewAnalysis of client needs and building of strategy/roadmapOnline Marketing strategiesContent Manager /Social Media ConsultantDigital Content strategistDevelopment of new projectsTranslationsSocial Media OptimizationExternal ConsultantDigital Marketing Advisor

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  Sercotel Hotels

  Sept 2016 - Sept 2019

  Define and execute Project Strategies and main KPIDefine timeline and needed resources Setup project reportingLead initiatives to help accomplish main KPI Lead the digital project to improve Latin America share on e-commerce channelsResponsible for leading Latin America websites site strategy and building product roadmapSite Analytics and KPIs trackingSupervise 360 digital strategy Content updatesDesign and evaluation of SEO strategyWeb QASEO Strategy overview

  • Project Manager

    Apr 2018 - Sept 2019

  • Latin America E-commerce Manager

    Sept 2017 - May 2018

  • DIgital Marketing - SEO Manager

    Sept 2016 - Aug 2017
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  Glovo

  Sept 2019 - Mar 2022

  As part of the Growth Team within the Product Department we are in charge of implementing strategies to make our user base growth.Part of my tasks are:Interact with tech team to translate business requests into projectsDefine KPI'sProject Planning - Planning and scheduling Organize tasksCommunicate to stakeholders Work with cross-functional teamsDevelop Project Documentation Define SEO roadmapSEO project managementManage technical requests with IT teamSEO audit and KPI monitoring and setupMeasure SEO business impact

  • Growth Product - SEO Product Manager

    Oct 2020 - Mar 2022

  • Global SEO Manager

    Sept 2019 - Oct 2020
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  Westwing

  Apr 2022 - Oct 2022

  SEO Product Manager

  Product Manager for SEO Structure team in charge of:Leading the implementation of SEO technical improvements for the websiteDefining key KPI's along with business stakeholders to measure efforts successLeveraging new growth opportunities along with business stakeholders to increase organic user acquisition

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  Amaris Consulting

  Mar 2023 - Jul 2023

  Experienced Consultant

  Experienced Consultant helping clients to grow and succeed in a challenging environment.