Chetan Mehra

Experience

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  Impact Marketing Services Pvt. ltd

  Jun 2021 - Jun 2022

  Digital Marketing Executive

  • Managed and optimized paid campaigns on Meta and LinkedIn to meet client objectives.• Utilized A/B testing to identify high-performing ad creatives and strategies.• Managed content calendars and curated engaging posts across multiple platforms.• Collaborated with teams to align organic social media efforts with broader marketing campaigns.• Provided regular reporting and insights to clients, maintaining high satisfaction and retention.

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  Arata

  Jul 2022 - Oct 2022

  Retention Marketing Executive

  • Developed and executed retention strategies to enhance customer loyalty and lifetime value.• Managed email, whatsapp, and sms campaigns, and performance analysis to optimize engagement.• Conducted A/B testing and customer segmentation to personalize communications and improveretention rates.• Implemented CRM systems and tools to automate processes and improve efficiency.

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  Agatsa

  Nov 2022 - now

  Social Media Marketing Specialist

  • Set up and manage campaigns, optimizing for budget and performance.• Conducted A/B testing to optimize ad creatives, audience targeting, and bidding strategies.• Collaborated on ad creative development and landing page design.• Creates monthly ideations, social media calendars, strategies and campaigns.• Managed social media accounts, including scheduling posts and responding to comments/messages.• Shoot videos for YouTube, Instagram and other social media channels.• Engaged with influencers and industry experts to expand brand reach and credibility.• Conducted social media audits and competitor analysis to identify opportunities and trends. Show less