Brontë Goodwin

Experience

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  Brasted's

  Jul 2010 - Sept 2013

  Waitress
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  Jarrold Norwich

  Oct 2011 - Aug 2012

  Waitress
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  Norfolk County Council

  Aug 2013 - Aug 2013

  Clerical duties in Information management department
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  Inspiring Learning

  Jun 2014 - Sept 2015

  Data Entry Administrator

  I was a member of a small implementation team delivering a new operating system to support the delivery of ski trips, educational tours and sports tours trips. Once the new system was in place I was responsible for training staff members and solving issues with the system.

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  Preston Lawn Tennis Club

  Jan 2015 - Sept 2015

  Tennis Coach & Schools Partnerships coordinator

  I supported the head coach in running sessions for children aged 12 years and under. In addition, I built partnerships with 4 local schools with the intention of giving more children the opportunity to play tennis. With the partner schools, I organised and delivered a 6 week tennis coaching program, culmnating in a schools tennis competition.

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  Victorian Tennis Academy

  Oct 2017 - Sept 2022

  My role included running one commercial tennis venue, developing women and girls tennis programs and managing the marketing of the business across 5 locations. - Built a community focused venue that was awarded Most Outstanding Tennis Venue in Australia (out of 4000 venues) within our first two years of a start up- Marketing and communication from company wide strategy development to implementation of campaigns - Increased participation by designing and implementing new award winning programs and events including Women’s Tennis Week, Girls Power Camps, Deaf and Hard of Hearing sessions, Community play for Mental Health and Kinder Tennis - Relationship management with key external stakeholders including Governing bodies, Councils, Charities and Sponsors- Design and development of a website including working with a website developer to optimise the site- Project management of events across multiple venues- Strategic planning, tender applications and transition planning for start up businesses- Led a team of 15-20 full-time, part-time and casual employees- Analysed venue and company performance- Shared industry-leading programs and events with operators in the industry Show less Lead coaching sessions using the Tennis Australia Hotshots program for children aged 3+. Organised, promoted and ran:- - Girls only junior competitions which helped reach a target of a 50:50 split between junior girls and boys members- Girls only tennis camps aimed at keeping girls in the sport and active through a 3 day holiday camp. Engaged with local businesses to support the event and was involved meetings with Tennis Australia who were using the camp as a case study for their initiatives to increase female participation.- Designed and delivered “Women’s Tennis Week” aimed to break down barriers to play for women and girls to get involved in tennis and provide them with a pathway to regular tennis sessions - Introduced a new coaching program “Kinder Tennis” for children aged 3-5 years during the day. Kinder Tennis became VTA’s largest growing Junior program to date.- Led the promotion and the marketing of the club, proactively building a client base Show less My role included overseeing the start up and running of one commercial tennis venue, 3 schools, an international coaching program in Malaysia and developing the brand of the business across all 4 locations.Responsibilities of the start up include the following:- Design and delivery of a tennis program in Malaysia including professional development of Malaysian tennis coaches and travelling to Malaysia four times in 2019 to deliver the program- Writing tender applications for commercial venues- Recruitment of new team members- Market research into the new locations and marketing- Programming and scheduling of sessions- Promotional events- Forging relationships with local schools and businesses to build reciprocal benefits for both parties Show less Led a team of 10-15 at a tennis centre featuring in the Tennis Victoria Top 5 clubs for participation numbers by catering to 700+ students a week and 200 casual visitors a week. - Writing tender applications for commercial venues- Production of a statement of disadvantage for disruption to business- Coaching Programs including innovative Girls Power Camps- Marketing & Social Media- Newsletter updates to clients- Scheduling of team members and students- Business development and administration tasks- Customer service Show less

  • Venue Manager - Fawkner Park Tennis Centre

    Sept 2019 - Sept 2022

  • Tennis Coach

    Nov 2015 - Sept 2022

  • Senior Manager & VTA Malaysia Manager

    Jan 2019 - Sept 2019

  • VTA Schools Manager

    Jan 2017 - Sept 2019

  • Venue Manager - Malvern Tennis Centre

    Oct 2017 - Dec 2018
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  AISTS (International Academy of Sport Science and Technology)

  Sept 2022 - Dec 2023

  Master of Advanced Studies (MAS) Candidate

  - Research paper "Sport, Stereotypes and Social Media: Exploring how language used on Social Media shapes girls’ views of women sport leaders."- Consulatancy Project with Burnley Football Club: Defining a new strategy for their digital and technological innovation practices off the pitch- Technology Innovation Project: Aiming to create a computer vision immersive platform providing technical and tactical feedback in sport training- Sport Event Management and Organisation Seminar- Humans of AISTS: Working with the marketing team to develop profiles on each AISTS MAS Candidate to be used for digital marketing purposes- Digital Marketing - Developed a digital marketing strategy for a new product in the sports industry Show less

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  Changing the Narrative in Sport

  Jan 2023 - now

  Co-Founder

  Changing the Narrative in Sport (CTN) was created out of a desire to bring everyone into the conversation to drive positive change in sport. Our mission is to develop inclusive, community-focused initiatives that ensure everyone has the opportunity to actively participate in shaping the future of sport.In my role, I:- Lead CTN’s strategy and development- Identify and cultivate new partnership opportunities for CTN initiatives- Oversee project management for all CTN activities- Collaborate with Sports Management Master’s students to develop an annual sport summit focused on inclusion, covering topics such as Gender Equality in Leadership and the Role of Male Allies, Harnessing the Power of Storytelling for Women's Sports, and Levelling the Field: The Para Sport Narrative.Through our online storytelling campaign #HerStory, we've amplified the voices of over 100 women working in sport across 40+ countries—and we're just getting started! Show less

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  Federation Equestre Internationale (FEI)

  Sept 2023 - now

  Digital Campaigns Manager

  As part of a new commercial digital strategy, the FEI opened up their channels to digital advertising for brands to reach the large equestrian audience of the FEI. My role involved the management of all the digital campaigns from one off, to partners with multi-year contracts. In my role I:- Lead the end-to-end development of digital campaigns for FEI partners, increasing brand visibility for the partners and FEI, and revenue.-Identify new partnership opportunities and manage current partners.- Developed and lead the influencer strategy to engage a wider audience into equestrian sport.- Implemented a new digital platform for the project management of key projects across the Commercial department Show less