Amit Arora

Experience

• 

  Qualified Learning System founded by Mr. Shiv Khera,

  Mar 2001 - Dec 2001

  Marketing & Sales Executive

  Mr. Shiv Khera is a published author, educator, business consultant and motivational speaker. He has also developed a corporate leadership program - Blueprint for Success. Responsible for marketing & selling the program to HR professionals across various organizations. Lead a team of 4 Inside Sales/ Telemarketing executive responsible for revenue generation from program sales.

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  The Helping Hand (Program Partner ICTRC)

  Jan 2002 - Jul 2005

  Assistant Manager – Marketing & Sales

  The company developed a corporate program called ‘Train the Trainer’ that was used by Training & Development teams within organizations to train and upskill their internal training teams. Promoted the program at events, via creation of B2B marketing collateral as well as formulated Go-To-Market strategy to increase sales for the program. Led, managed and mentored a team of Marketing Executives.

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  Ganex India Marketing Pvt. Ltd.,

  Jul 2005 - Jul 2007

  Manager – Marketing

  Ganex India Marketing Private Ltd, is a company that exports and imports goods across countries. Part of the team that managed distribution for alternate medicines in India. • Key responsibilities involved working closely with Distribution Partners to create awareness for the product and generate sales. Did market analysis to identify & scale high potential regions.• Marketing: Led B2B product launches at events, tradeshows & seminars. Also, led all B2C marketing campaigns. • Partnerships: Managed distributor relationship that included designing incentive programs for distributors, training workshops and other promotional activities. Show less

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  TAM Media Research Pvt. Ltd.

  Dec 2007 - Dec 2014

  Senior Manager – Marketing & Business Development

  • Increased market share in the north from ~4 Cr to ~9 Cr by upselling to existing clients as well as winning new clients like Emami, Ranbaxy, Google, Samsung, OLX, Patanjali to name a few.• Responsible for evangelizing products to advertisers, broadcasters & agencies as well as ensuring robust trainings for these partners to increase product adoption of the TAM product suite.• Prepared proposals based on client requirements, led client on boarding, prepared usage reports and data analysis as well as responsible for renewal of service subscriptions. • Spearheaded the launch of new products - MAP 3.5 (Media analyzer package), Music Monitor & News Content Tracks. • Worked closely with product teams and contributed to conceptualizing new products like Spot Monitoring, Daily Sales Index, Weekly Sales Index, Category Reports to name a few. • Part of the core team that introduced NCT (News Content Track), a product that successfully helped acquire & bring news broadcasters on board.• Creation of Go-To-Market product decks and sales collateral as well as conceptualized mailers, newsletters & promotional material on new and existing products like MAP, RAM, Media Xpress to name a few. Show less

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  BARC India

  Dec 2014 - now

  Managing North & East market for BARC, servicing all News & Non-News broadcasters for the region. Responsible for revenue generation from key accounts including new client acquisition as well as renewal & upselling to existing clients. Hired, trained & mentored a team of 7. Partnerships (Broadcasters, Agencies & Direct Clients) • Identified & networked with channel partners, resulting in deeper market penetration & improved market share• Responsible for onboarding broadcasters from all genres (News and Non News) like Discovery, Nat Geo, Enterr10 Network, ABP Network, India TV, PTC Network, Pitara TV to name a few. Streamlined the process of onboarding, collections & payment follow ups.• Managed agency relationships top agencies• 100% client renewals for all regions with new client additions every year.Key Account Management• End to end responsibility that included pitching BARC products to clients, evangelizing products to increase adoption, presenting solutions tailored to client needs, making proposals based on client requirement as well as post usage viewership data analysis & reporting. • Increased market share by new client acquisition from 120 to currently 600+ broadcastersProduct, Data & Analytics • Being a founding member of BARC, was associated with the launch of the new Ratings system in India. • Part of BARCs new Digital Measurement team that measures cross-screen viewership metrics for broadcasters.• Responsible for formulating pricing policies for BMW ratings subscription, SpoTrek, BIO News, BIO Music and other products • Helped customers get the most value out of BARC products by introducing various reporting formats that calculated ROI and performance for client spends - Reports for daily Spot Monitoring, Daily & Weekly Sales Index, reports that gathered actionable insights that clients could implement to improve performance. • Also responsible for new product launches like PrimaVu - a premium panel rating Show less

  • Vice President – Partnerships

    May 2018 - now

  • VP - Business development / Client Servicing

    Apr 2017 - now

  • AVP - Business Development/Client Servicing

    Dec 2014 - Mar 2017