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Katie Wallace

Katie Wallace

Intern

Followers of Katie Wallace654 followers
location of Katie WallaceKansas City, Missouri, United States

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  • Timeline

  • About me

    Marketing Manager at McCownGordon Construction

  • Education

    • University of Kansas

      2010 - 2014
      Bachelor of Science (BS) Mass Communication/Media Studies

      Activities and Societies: KU Rowing team for two years, National Society of Collegiate Scholars Enterprise, write and report news storiesShoot and edit videoCreate and write social media campaignsProficient in Photoshop, InDesign, and Final Cut

  • Experience

    • St. Lawrence Center

      Aug 2012 - May 2014
      Intern

      Composed articles for the St. Lawrence quarterly publicationEdited monthly e-newsletters in Constant ContactDesigned flyers in InDesignCreated St. Lawrence Facebook page

    • Katie Hayes Freelance Photography

      Aug 2012 - Jan 2014
      Photographer

      Take pictures of families and local eventsWork with clients to get the best pose possibleTake pictures for publicationsPhotojournalism, Weddings, and Senior and Family portraitskatiehayes.zenfolio.com

    • Tippin's Gourmet Pies

      Jan 2014 - Apr 2016

      Coordinated and measured impact of digital marketing channelsFacebook likes grew by 220%Wrote and edited blogs on Tippin’s websiteInterviewed on news channels and radio stations Managed a $160,000 budget for all marketing needsPresented new ideas to leadership teamCaptured personal stories in collaboration with the Royals Grew Tippin’s Facebook likes by 40%Established and grew Tippin’s Instagram and E-NewsletterDirected design and copy of new websiteCoordinated relationships with press for interviewsPrepared press releases for new employees and company changesCollaborated with Royals to activate sponsorship through radio ads Designed logo for the Hometown Pie Partner of the Kansas City RoyalsFacilitated relationship between advertising agentsReported to the president of Tippin's

      • Marketing Associate

        Sept 2014 - Apr 2016

      • Marketing Intern

        Jan 2014 - Sept 2014

    • Muller Bressler Brown

      Apr 2016 - May 2017
      Account Coordinator

      Help oversee client in developing strategy Collaborate strategically and creatively with clients and internal teamEnsure the effective execution of client objectivesResearch prospective and current client industriesAssist in scheduling and coordinating client meetings and projectsWork closely with clients and internal teams to best meet client needsUpdate client and agency blogs

    • McCownGordon Construction

      May 2017 - now

      • Marketing Manager

        Feb 2024 - now

      • Senior Marketing Coordinator

        May 2020 - Feb 2024

      • Marketing Coordinator

        May 2017 - May 2020

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Katie Wallace
      Second Place Social Media Campaign Integrated with an Offline Campaign AMPS: Social Media Club of Kansas City Feb 2016 With the help of Cara Mahon at AWG, we created a social media campaign for Tippin's radio contest with the Royals; Royal Memories. Our goals:To create awareness of Tippin's Pies and Royals partnership.Increase entries into the Royal Memories contest from previous year's similar Moments of Celebration Contest. Increase "Likes" on Facebook.Increase traffic to our website.Results:Total Social Reach: 60,292Royal Memories contest increased to 275 from the… Show more With the help of Cara Mahon at AWG, we created a social media campaign for Tippin's radio contest with the Royals; Royal Memories. Our goals:To create awareness of Tippin's Pies and Royals partnership.Increase entries into the Royal Memories contest from previous year's similar Moments of Celebration Contest. Increase "Likes" on Facebook.Increase traffic to our website.Results:Total Social Reach: 60,292Royal Memories contest increased to 275 from the previous year's Moments of Celebration contest of 130.Increased "Likes" on Facebook from 1,946 to 3,122Increased traffic to website Show less
    • Awarded to Katie Wallace
      First Place in KU Journalism Campaigns Competition KU Carlos O'Kelly's marketing team Dec 2013 The Fall semester of my senior year included the capstone Campaigns class. This class is designed to provide seniors experience working with real clients to develop an entire advertising and marketing campaign. The teams worked independently and competed for the client's business. Our client was Carlos O'Kelly's, an Inspired Mexican restaurant. I assumed a leadership role within my team focusing on research and design of our campaign book. Our team conducted primary and secondary research… Show more The Fall semester of my senior year included the capstone Campaigns class. This class is designed to provide seniors experience working with real clients to develop an entire advertising and marketing campaign. The teams worked independently and competed for the client's business. Our client was Carlos O'Kelly's, an Inspired Mexican restaurant. I assumed a leadership role within my team focusing on research and design of our campaign book. Our team conducted primary and secondary research, surveys and focus groups. Based on our findings, we developed a new campaign including a revised slogan, radio commercial, print advertising, social marketing strategy and promotional materials to raise awareness for restaurant. After created the campaign each team presented its campaign to the owner and manager of Carlos O'Kelly's. Once all presentations were complete, the clients deliberated and gave my team the account. Show less