Suraj Singh

Experience

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  Taazaa Inc

  Apr 2015 - Nov 2017

  Senior Associate Digital Marketing

  - Manage paid Campaigns via Google Ads and Google Merchant Center. - Analyze website traffic behavior and Monitor campaigns performance via Google Analytics. - Conduct extensive research on audience, keyword, placement, and platforms. - Campaigns optimization, bid optimization, landing page optimization, analyzing search query reports and more for effective ROI. - Analyze ad effectiveness via a/b testing, and ad copy variation testing. - Create monthly reports and analyze the performance of campaigns along with Strategic recommendations for continual improvement. - Conducting quizzes, huddles, knowledge sharing session and monitoring the performance of the teammates. - Conducting training sessions for the new batch. Show less

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  The Bird Group

  Dec 2017 - Nov 2019

  Assistant Manager - Digital Marketing

  • Identify the target audience (TA) on brand apps, their demographics, interests, and behaviors, and reach out for in-app marketing tie-ups for in-app advertising. Did successfully with the below brands. Grofers - Grocery Freecharge - Fintech Hotstar – Entertainment• Create, manage, and analyze digital marketing campaigns across various channels.• Effectively create, manage, and track marketing budgets.• Oversaw and supervised SEO campaigns, email campaigns, SMS campaigns, and push notification campaigns.• Lead the marketing team in developing and implementing effective marketing strategies. Provide guidance, and ensure efficient task and project execution.• Stay abreast of marketing trends, present comprehensive plans, and explain results to senior management. Show less

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  Denave

  Nov 2019 - Nov 2020

  Assistant Manager Digital Marketing

  • Responsible for creating and managing BTL, and TTL campaigns for company products and branding.• Responsible for spend management, and campaign budget planning.• Responsible for lead generation.• Track user engagement, analyze use behavior patterns, and event tracking• Lead management, and funnel management

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  ValueFirst, a Twilio company

  Dec 2020 - Aug 2023

  Sales And Marketing Operations Manager

  • Responsible for creating and managing ATL, BTL, and TTL campaigns for company products and branding.• Responsible for business target management, spend management, and business planning.• Track user engagement, analyze user behaviour patterns, and event tracking• Lead management, and funnel management via Salesforce • Sharing performance matrix in C-level meetings.• Team Management and Process Adherence

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  NexG Platforms

  Aug 2023 - now

  Digital Marketing Manager