Emily Lorenz

Experience

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  University of Wisconsin - Whitewater

  Feb 2011 - May 2013

  • Collaborate with Event Committee on seven programs each semester• Coordinate event logistics with campus employees on varies programs• Plan and maintain yearly budget with Vice President of the Residence Hall Association• Increased attendance by 70% for Lil Sibs Weekend over previous year • Represent UW-Whitewater’s Residence Hall Association at a State, Regional, and National Level• Prepare 10 to 25 student leaders for three annual conferences including pre-travel meetings, travel, and conference itineraries• Won Large School of the Year at state level conference• Parliamentarian for the campus level organization during general member meetings

  • Program Coordinator

    May 2012 - May 2013

  • National Communications Coordinator for the Residence Hall Association

    Feb 2011 - Aug 2012
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  Safe Babies Healthy Families

  May 2012 - Aug 2012

  Fund Development Intern

  • Complied mailing database using Microsoft Excel• Collaborate with Fund Development Department on Run/Walk Fundraiser• Coordinate event logistics with supervisor and community leaders• Raised over $6,000 at Run/Walk event

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  Badger Region Volleyball Association

  Aug 2013 - now

  Head Volleyball Coach

  - Design and implement practice plans focused on skill development (serving, passing, hitting, setting) and game strategy.- Provided individualized instruction to athletes to improve technique and performance.- Managed game-day strategy for optimal team performance.- Foster a positive and supportive team environment that encourages teamwork and sportsmanship.Clubs: Midwest Penguins | Wisconsin Select | Capital Volleyball Academy | 608 Juniors | Madtown Juniors (Current)Top Finishes: - 2019 5th place JVA World Challenge | 3rd place finish Badger Region Championships | 4th place finish St. Louis President's Day | 3rd Place AAU Nationals- 2023 2nd Place Windy City Qualifier | 5th Place USAV Nationals Show less

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  Safe Babies Healthy Families

  Jan 2014 - Mar 2014

  Marketing Assistant

  • Increase digital traffic through website and social media presence• Design marketing materials with Adobe Creative Suite• Collaborate with Fund Development Department on yearly special events • Raised over $60,000 at 2013 Sweetheart Fashion Show

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  Burke Properties

  Apr 2014 - May 2015

  Marketing Coordinator

  • Integrated comprehensive integrated marketing plan• Transition website from Dreamweaver to WordPress for responsive web design including new site map, SEO set up, and website analytics • Plan and implement Social Media Strategy with the launch of 5 Facebook pages, 1 Twitter profile,and 1 LinkedIn profile• Set up and launched Constant Contact at five conventional apartment complexes• Collaborate with Accounting Department and Property Managers to prepare yearly marketing budgets• Design and manage property marketing materials through Adobe Creative Cloud• Design and launch of new logo for marketing materials and social media• Plan and schedule new property photography• Track and provide reports on leads through forrent.com, apartmentfinder.com, Google AdWords, and website Show less

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  Travel Wisconsin

  May 2015 - now

  In my role as Advertising Strategy Manager, reporting directly to the Chief Marketing Officer, I develop and execute data-driven integrated campaigns that align with organizational objectives, ensuring campaigns reach the right audience and deliver maximum impact. I leverage my expertise in campaign management, multi-million dollar media budget allocation, and brand strategy to propel the Travel Wisconsin brand forward in a competitive landscape.I lead cross-functional initiatives, fostering collaboration with large scale teams, including the Secretary's office and brand agency of record. Together, we leverage our collective expertise to develop strategic roadmaps that elevate the brand and achieve measurable success.My goal is to continuously optimize our marketing campaigns by keeping a pulse on results and analyzing both historical performance and emerging industry trends. This approach allows me to develop innovative marketing strategies that exceed objectives and propel brand growth. Show less As the Associate Marketing Manager I am responsible for the development and implementation of strategic marketing plans. I am focused on data-driven approaches to generate travel to Wisconsin for increased economic impact.- Implement multi-channel marketing strategies based on consumer insights, previous campaign results and travel industry trends- Oversee fiscal year marketing budget including scopes of work, vendor agreements and purchase orders- Manage external vendors including proposal requests, selection, contracts and daily communication- Manage a cooperative marketing program for travel industry participation that incorporates brand strategy and media strategy Show less

  • Advertising Strategy Manager

    May 2024 - now

  • Associate Marketing Manager

    Jun 2021 - May 2024

  • Senior Marketing Specialist

    Jan 2019 - Jun 2021

  • Marketing Specialist

    Jul 2016 - Dec 2018

  • Web & Digital Marketing Specialist

    May 2015 - Jul 2016